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We're gradually observing decentralization come to life. This means we're now going to have more options beyond traditional, centralized social media platforms. If you love sharing photos and videos but want more options beyond Instagram, there’s a new app you should...
February 11, 2025

Meta, the tech giant behind Facebook and Instagram, is taking Threads to the next level by testing advertisements on the platform. With over 300 million monthly active users, Threads has become a significant player in the social media space since...
January 26, 2025

Instagram is rolling out a new Reels tab that lets you see videos liked by the people you follow. This means you will be able to specifcally scroll a feed that will only include reels liked by the friends and...
January 18, 2025

What if I told you that soon you might be able to buy your way to Instagram fame? According to recent reports, it seems like Instagram is considering a big change by offering users a chance to pay for engagement....
January 13, 2025

On January 7, Meta announced big changes to how it handles content moderation on Facebook and Instagram. The company is now ending its third-party fact-checking program, which was first introduced in 2016 to combat misinformation during US elections at the...
January 8, 2025

While you were busy creating vision boards and resolutions for 2025, Meta also had its moment. You might find it hard to believe, but Meta will soon bring AI bots to Facebook and Instagram. This means that in addition to human...
December 31, 2024

For a long time, Meta advertisers have noticed something strange. Conversions were being credited to ad clicks, even when there wasn’t any clear evidence of someone clicking through to the site. Many advertisers even ran targeted experiments and were able...
October 13, 2025

One marketer ran a simple test. And what happened next might change how you manage your ad sets. If you’ve been managing Meta Ads for any length of time, you’ve probably had this rule drilled into your workflow: When you add...
September 29, 2025

The race to dominate AI has mostly focused on models, chips, and data. But quietly, another constraint is emerging as a key player in the race: the grid. As demand for compute explodes, companies like OpenAI and Nvidia are now running...
September 29, 2025

For years, Indian performance marketers have had to guess their way into high-income audiences. You’d build lookalikes off luxury buyers. Stack interests like iPhones, golf, or designer brands. Try your luck with manual filters. Sometimes it worked. Most times, not...
September 27, 2025

Sam Altman has announced his favourite feature so far, and we are so here for it. On September 25, OpenAI introduced Pulse in a blog update and positioned it as a once-a-day brief inside ChatGPT that runs overnight, uses your...
September 26, 2025

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