Instagram’s Top Marketing Tools In 2024

Instagram Analytics
Siddharth Dwivedi May 17, 2024

Isn’t it appalling to know that Instagram houses over 200 million business accounts, currently? On top of that, it is projected to grow to 1.2 billion active users by 2024.

With that much scope of growth, it’s almost hard for marketers to ignore the potential of this social media giant.

But merely being present on Instagram won’t cut the mustard and make any difference – unless you make it impactful. 

But obviously, it’s easier said than done!

When preparing a foolproof Instagram marketing strategy, marketers and strategists often face a lot of hindrances. Evidently, there are too many things at hand. 

But those are tales of the past. With the right Instagram tools in your pocket, everything is possible!

Spice up your Instagram marketing game with amazing, insightful, innovative Instagram tools – and grow your online business at a rate of knots!

Whether you are looking for content creation, generating leads, automation, or analytics tools, we have rounded up the best Instagram tools for marketers to help you nail your 2024 Instagram business goals.

5 Top Instagram Tools That Marketers Should Use In 2024

To help you make the most of your Instagram potential, here is a combination of free and paid third-party tools to step up your Instagram game.


Iconosquare is one of Instagram’s top social media tools that is tailored for agencies and brands managing multiple accounts. Marketers and businesses from all around the world are absolutely in love with this growth-tracking platform.

Monitoring real-time engagement, tracking your analytics performance, finding competitive hashtags, managing and scheduling content for Instagram—you can do everything with Iconosquare.

Its simplicity and clean design make this tool stand out among the rest.

If you are new to Iconosquare, you must know that this Instagram tool really puts in a lot of effort to ensure that data is presented in the best format to marketers. This makes it easy to understand and comprehend. Sadly, this is not always the case with these Instagram marketing tools.

You can track the best influencers in your industry using its custom feed. 

With just a few clicks, you can automate reports in Iconosquare and also get a free Instagram audit for business profiles, helping you get a ‘second opinion on your Instagram presence. 


If you want to surge your engagement rates on Instagram, this is the analytical tool to go for!

Whether you are working with industry influencers, want to analyze your competitors, or maybe want to check on celebrities, this analytical tool will give you all. And it won’t take much time to hit your list of the top Instagram tools for 2024.

Phlanx is also considered among the top Instagram tools for its amazing in-depth audit feature, which is pretty straightforward. Though many may consider this tool only for marketers, but any business and personal account can be plugged in.

Phlanx gives marketers two calculators for analyzing engagement rates for any Instagram account: Instagram Engagement Calculator and Instagram Post Likes Calculator (helps find out interactions on individual posts). And if you’re managing several Instagram business accounts, you will love to use its intuitive UI for its seamless navigation and collaborative atmosphere.

There’s more! This powerful Instagram tool also has an Instagram Competitor Tracker calculator – which helps you keep a close eye on your competitors and stack up rightly against them. It is also invaluable for spotting fake followers.

Display Purposes

If you’re a marketer, you already know the importance of hashtags on Instagram. Without them, your content won’t gain overall exposure, generate traffic, or even reach audiences who may be truly interested in your product.

And you’re all serious about using Instagram hashtags strategically, this is the tool you will need. 

Display hashtags come with a hashtag tool generator that helps you find the ideal hashtags for your Instagram posts. All you need to do is type a couple of hashtags in the search box of its website, and then it will suggest a list of relevant hashtags, and you can use the best ones for your posts.

Another fantastic feature of this Instagram hashtag tool is its “map’ feature. This feature helps marketers find hashtags specifically based on their targeted area. At the same time, Display Purpose also filters all bad and spammy hashtags – so you don’t have to worry about any possible shadow ban.


Keyhole is an Instagram analytics tool that’s worth exploring. You can manage multiple Instagram accounts, search for trends, track hashtags and keywords, and keep an eye on competitors. 

Worry not if you have been stressing about what to post in your feed next. Keyhole helps you find what your audience likes the most by analyzing your best-performing posts and top engaging media types. You also get to know your best time to post on Instagram to stand out from the crowd. 

Apart from this, get custom reports to know which influencer campaign had maximum ROI, comprehensive analytics of your story, reels, posts, and quick optimization tips on improving your presence further. 


The fourth Instagram tool rocking our list is Pally!

It is one of the best Instagram analytics tools and insights apps for marketers who need to measure and manage their multiple campaigns frequently. 

That’s not all. This Instagram tool goes beyond analytics and offers some excellent Instagram features like a custom reporting dashboard, competitor tracking, hashtag research, comment management – and much more.

Whether you’re a social media manager or strategist, Pallyy will simplify your process of tracking social media analytics and can save you thousands of hours doing manual work.

You can also choose to receive daily, weekly, and monthly social media analytics reports delivered straight to your mail id – without any hassle or struggle of drafting reports manually.

New to the vast world of Instagram social media analytics? Pallyy will soon become your go-to favorite Instagram tool.


According to their website, Later is the world’s favorite marketing tool for Instagram. This social media tool for Instagram offers a wide range of features, including analytics, hashtags, photo resizing, scheduling ads -and a lot more.

Later helps you create visually stunning content for your Instagram.

It’s worth noting that Later is not really ideal for medium or big-scale businesses. But if you’re running 1-5 social media accounts, this Instagram tool brings you a lot of valuable options. 

Ready To Amp Up Your Instagram Marketing Game In 2024?

No more second-guessing your Instagram presence.

Empowered with a wealth of amazing Instagram tools, businesses of all shapes and sizes can optimize their posts for engagement. Whether you’re a rookie at Instagram marketing or an old hand at this task, without the right Instagram tools, it’s almost impossible to grow your social media business account and maximize your reach.

About the Author

Siddharth Dwivedi

Siddharth Dwivedi

Siddharth built two bootstrapped companies from the ground up: Vaizle and XOR Labs. He’s personally managed over Rs 100cr in ad budget across eCommerce, D2C, ed-tech, and health-tech segments. Apart from being a full-time marketer, he loves taking on the challenges of finance and operations. When not staring at his laptop, you’ll find him reading books or playing football on weekends.

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