In your social media journey so far, how often have you checked the best time to post on Instagram?
If the answer to the above question is zero, your posts are probably getting lost in the sea of content! Beyond acing the aesthetic game and staying up-to-date with the latest trends, your marketing success also highly depends on knowing the best time to post on Instagram.
Posting at random hours might work well every once in a while, but in the long run, it will hamper the organic engagement of your profile. With regular Instagram algorithm changes, you cannot afford to compromise on creating high-quality content and ensuring that it reaches your audience’s feed at the right time.
If we talk about monthly active users, Instagram is the fourth most popular social media platform. But when it comes to digital marketing and customer service, Instagram ranks second (the first one being Facebook!) with 79% of marketers relying on it!
With increasing popularity, it is also important to note that Instagram is now competing with TikTok for the short-form video content format. This is further corroborated by the fact that reels are now responsible for 33.8% of IG reach distribution.
With such high competition, you should know the best times to post on Instagram by the days of the week. After all, every day doesn’t necessarily give the same engagement during the same hours.
For example: you might notice that your followers are active on the mornings of weekdays, but inactive during weekends. As such, it becomes mandatory for you to find out the best time to post on Instagram for each day of the week.
According to Vaizle, the best times to post on Instagram in 2024 are:
| Day | Best Time |
| Monday | 10 AM to 12 PM |
| Tuesday | 10 AM to 12 PM |
| Wednesday | 10 AM to 12 PM |
| Thursday | 10 AM to 12 PM |
| Friday | 10 AM to 12 PM |
| Saturday | 9:00 AM – 10:00 AM7:00 PM – 8:00 PM |
| Sunday | 9:00 AM – 10:00 AM7:00 PM – 8:00 PM |
When it comes to the best time to post on Instagram, there’s no cookie-cutter approach. Depending on audience behaviors and industry characteristics, the answer might vary for everyone!
What works well for a small-time e-commerce company might not yield similar results for an ed-tech organization.
According to SocialPilot, here’s an industry-wise breakdown of the best times to post on Instagram for different industries.
The travel industry mostly curates curiosity-inspiring content that might appeal to travelers. Posting during work hours or at night will likely produce positive results as more people are looking for an escape from their work life.
Best Time to Post on Instagram for the Travel and Tourism Industry:
Compared to other social media platforms, Instagram is the hub of fashion industry advertisement. Brands can easily showcase their new catalogs and even partner with fashion influencers to promote their products.
Best Time to Post on Instagram for the Fashion and Apparel Industry:
The target audience for the fitness and wellness industry usually responds well to motivational content. Posting during early morning or evening hours is ideal as most people are wrapping up their workouts.
Best Time to Post on Instagram for the Fitness and Wellness Industry:
Coming across food media while scrolling Instagram can spark cravings! As such, it makes sense to post when people are making their lunch or dinner plans.
Best Time to Post on Instagram for the Food and Beverages Industry:
Generally, marketers or social media managers are consistently active on social media. There isn’t any specific hour slot that significantly improves results in this case. However, weekends experience extremely limited activity.
Best Time to Post on Instagram for Digital Marketing and Social Media Industry:
Vaizle looks at your followers’ most active hours, geographic locations, interests, past engagement history, and other similar factors. Based on the data compiled, the free tool gives you the best posting hours for Instagram.
Vaizle is your one-stop destination for marketing and social media analytics. To help you find the prime engagement hours, Vaizle has a free Best Time to Post on Instagram tool. Here, you can get the best IG posting hours specific to your account based on audience demographics.
To use the tool, simply follow these steps:
Step 1: Sign in with your Meta account.
Step 2: You will now be able to see a list of all the Instagram pages you have access to. Select the one for which you want to find the best times to post on Instagram.
Step 4: Vaizle will now display the best times to post on Instagram for your account.
If you search for the best Instagram post hours, you will find plenty of varying answers! After all, it is impossible to have a single-hour slot for everyone in the world. Vaizle displays results that are relevant for you! Additionally, you get other benefits like Best Time for Different Content Formats: The paid tool lets you find the peak hour to post on Instagram for images, videos, and reels separately.
Week-on-Week View: The free tool lets you find the best posting hours for the next 3 days. However, the paid version gives you weekly analysis to help plan the content calendar better.
Meta-based recommendations: Meta released three-pointers to help creators grow their brand. The second point emphasizes the importance of finding the best time to post on Facebook or Instagram.
In short, Vaizle is easy to use and helps you get consolidated data in one place! To power your content strategy and management, get started now.
Best days to post on Instagram are Mondays, Tuesdays, Wednesdays and Fridays, and the best times to post are generally between 9 AM to 1 PM for maximum engagement.
If your social media calendar isn’t aligned according to best posting times on Instagram, your content might not reach a huge portion of your target audience. To stay ahead of the competition and post only when the audience is active, you must find optimal posting times.
Himanshu is an SEO Executive with 7 years of work experience and MBA in Marketing. His core expertise lies in crafting impactful SEO strategies for growing B2B organizations and bringing organic traffic to their social and web channels! He is also a fitness freak with a knack for athleticism and you'll often find him spending his off hours in a gym.
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