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Hashtag for Instagram posts: Unskippable if you want better ROI

Shweta Sadana
Written By

Shweta Sadana

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I would have laughed in your face if you had told me 10 years ago that I would be writing about hashtagging. (Sorry!). 

It’s incredible to consider how far the hashtagging world has evolved in the previous few years… 

I recall my initial encounter with the unfamiliar concept of “hashtags.” It was probably about 2010 when I first learned about hashtags for social media, and I thought they were just a fun little fad. To make fun of the hashtag culture, my friends and I started chatting in hashtags. #FeelingCute #Dominos #PartyModeON. 

P.S. #Dominos is always relevant

Fast forward to now, and the hashtag landscape has drastically transformed. I’m now acutely aware of the importance of hashtags in marketers’ social media campaigns across all industries.

If you’re still wondering about how these small tags operate or giggling at Instagrammers who use strings of #’s in their comments, you’ve come to the correct place.

Here we will learn about the hashtags for Instagram posts and hashtags for instagram reels. You’ll learn how to use Instagram hashtags in this thorough post, which includes:

Let’s get this party started!

What are hashtags and how do they work?

Hashtags help Instagram know what your post is about by organizing information by topic.

But why are hashtags so popular among brands?

The hashtag for Instagram posts act as a filter for the massive volume of content that is put on the platform every day, allowing users to identify posts that are related and entertaining. 

Let’s look at how the content is organized.

The Instagram algorithm at work

As previously said, hashtags are used to gather together content on a given topic. Let’s take a closer look at the mechanics of why people use hashtags on Instagram, starting with the algorithm.

The Instagram algorithm is a collection of principles that determines what material is shown to users on the app. When you open your Instagram feed, the content you see is a compilation of all of your Instagram activities. 

The Instagram algorithm is influenced by six elements in particular:

  • Interest: If a user interacts with an account frequently, Instagram will promote the account’s postings.
  • Connection: the Instagram algorithm will highlight posts from people or brands with whom the user has the most interactions.
  • Post timeline—Instagram wants to provide its users with fresh content, so it keeps track of how long ago a post was uploaded.
  • Frequency: Instagram tracks how frequently a user accesses the app. The feed will be more chronological for frequent scrollers, while it will be tailored for casual visitors based on what the algorithm thinks they’ll appreciate the best.
  • Following—If a user follows multiple accounts, Instagram has a lot of stuff to pick from and won’t display all of the posts in the feed.
  • Usage: Instagram gets better at finding content based on a user’s tastes the more time they spend on the app.

Your visibility on a hashtags page is influenced by all of these factors. 

The higher your post shows on the page, the more likely it is to be seen by individuals who aren’t yet following you. 

To follow a hashtag on Instagram or hashtags for instagram reels, go to the Explore page (the little magnifying glass icon), then to Tags, then to the hashtag you want to follow. On your feed, you’ll start seeing popular posts with this hashtag. #PrettyCool!

What are the benefits of using hashtags on Instagram?

So, why is it so important to employ hashtags in your Instagram marketing campaigns? In comparison to those without hashtags, Instagram posts with hashtags receive a 12.6% bump in engagement.

Hashtagging is so powerful because it helps group related content and makes it even more discoverable, which is perhaps why hashtagged posts receive so much more engagement than those that don’t.

Hashtags, when utilized correctly, can bring a wealth of benefits. They can be used to push your content in front of a larger audience, raise brand awareness, target a very specific set of individuals, improve SEO, and take advantage of popular trends and issues.

Finally, hashtags help you appear in search results, which is a great Instagram SEO approach.

So, what are you holding out for?

How to get the most out of your #hashtagging efforts

It’s time to increase your Instagram #hashtag game if you want your audience to see your post!

Adding 30 hashtags to a post is only going to get you so far—especially for businesses. It’s easy to #overkill yourself. And if your business isn’t focusing on the correct questions or goals, it all seems like a waste of valuable marketing time.

  1. Get ideas from other Instagrammers in your field.

There’s nothing wrong with snooping on your competitors every now and then. Indeed, when it comes to hashtagging, this can be an extremely effective investigative tool. 

Joining in on trending industry issue hashtags and identifying niche industry-related tags that your target audience is likely to follow can be extremely advantageous to your hashtag game.

Take, for example, this dietician, Mac from Fitelo. He posted a quick recipe video of oats below, and instead of using simple hashtags like #recipe or #food, he included a variety of hashtags mentioning other businesses that his target audience is likely to follow, such as #weightlossmotivation and #dillifoodies.

Use some famous industry hashtags in your next Instagram post to follow in his footsteps.

  1. Design your own hashtag campaigns.

The great thing about hashtagging is that you’re not limited to hashtags that have already been used. You can be creative and create a campaign around your own hashtag. If done in a creative and engaging way, this can take your brand to a whole new level.

  1. Maintain a consistent hashtag strategy—but not too consistent.

As previously mentioned, it’s critical to research your hashtags for each post and avoid choosing hashtags that are extremely popular. If you do, your hashtagged messages are likely to be lost in the shuffle. 

Should you, however, create a new set of five to ten hashtags for each post you make?

No, that is not the case. 

There’s nothing wrong with reusing the same well-researched, highly targeted hashtags if that’s what your audience responds to. In fact, you should keep a list of your frequently used hashtags on hand so you can quickly copy and paste them into future posts. 

It is, nevertheless, acceptable to spice things up a little.

Use the same five or six on-brand hashtags as before, but add a few new ones that are even more relevant to the snapshot or video you’re sharing. 

When it comes to hashtag use, relevance is crucial: if someone is searching for a hashtag and your completely irrelevant post pops up, it might make the entire business look untrustworthy.

  1. Create a giveaway centered on a branded hashtag.

Everyone enjoys receiving free gifts. This is merely human nature at work. 

I enjoy Instagram giveaways now and then to win cookbooks from chefs and bakers I follow. 

These contests are frequently straightforward to enter. To enter, the business will post about giving away a copy of whichever cookbook it is giving away and ask you to tag a friend in the comments.

While this is a simple and straightforward method of giving things free, why not take it a step further by using a branded hashtag?

Consider the following example from FabFitFun, a makeup and lifestyle brand. Their contest needed participants to like photos with the hashtag #FabFitFun. 

What I like about this form of the giveaway is that it’s still simple to participate, but it’ll bring a lot more attention to your business because individuals who enter must like a photo making it highly likely to show up in the newsfeed of their followers while using the branded hashtag.

  1. Use hashtags to connect with peers

Another amazing feature of hashtags for Instagram posts is that they allow you to connect with people and form communities. 

Following hot hashtags might help you find new partners and engage with folks in your target market. Creating an Instagram marketing campaign based on a hashtag can also be a great approach to collaborate with a relevant brand. 

Because this partner brand will be posting about your company to their whole audience, you will earn even more visibility.

TCS Bengaluru teamed up to conduct a fun competition urging fans to finish a 10K run and caption their Instagram images with the hashtag #TCSW10K while posing a question to the participants to mention their reason to join the cause.

This type of hashtag marketing not only engages both audiences’ following, but it also increases brand awareness for each firm by exposing them to a bigger audience.

  1. Create a memorable brand hashtag to engage your audience

Hashtags for Instagram posts don’t necessarily have to be used in contests or campaigns that last only a few days. Indeed, some of the most popular branded hashtags are those that may be used on any post. 

Take, for example, the Arcadium shop hashtag, which was established by a shopping and retail business. Rather than using generic hashtags on each post, they utilize the hashtag #everydaycarry, which is both original and catchy.

Using a single, unique, and creative branded hashtag is a terrific approach to keep things consistent. It’s also a terrific method to create a hashtag that satisfied consumers will be eager to share when they show off their new EDC products!

Best Instagram Hashtag Practices to Follow

It’ll help you improve your hashtag game if you keep these points in mind.

1. A tag’s relevance to what you do nearly always wins out over its popularity. Strive to be as detailed as possible!

2. Don’t use as many hashtags as possible just because you can. Test your posts until you find the sweet spot, the number that is just right for you. In a similar spirit, look for a link between your most popular posts and the hashtags you’re using. Just because you can, don’t keep using ones that don’t work as well.

3. Use your favorite hashtags (and especially your own, if you have a branded one). You can observe what kind of content is popular and who is posting using the tags you use by keeping an eye on the tags you use. You can then contact them directly and interact with them, possibly gaining some followers.

4. Keep an eye on your industry’s influencers and competitors. If you’re not sure what tags to use, look at what others in your field are doing well and use that as a starting point for your own strategy.

Analyze Your Hashtag Performance Using Tools

Now that you’ve mastered hashtagging, it’s time to determine if your skills have helped you achieve your objectives. It’s time to talk about reporting, that’s correct.

Fortunately, there are a slew of free instagram tools that can make this aspect of adding hashtags for Instagram posts a breeze, allowing you to improve your hashtagging skills over time.

Take a peek at a handful of our personal favorites!

  1. Instagram Insights

Although it’s not a new tool, it’s still one of my favorites. It’s essentially Instagram’s insights, and as a result, it’s completely free. So, yay! 

Under the “Instagram Insights” option, you’ll get the metrics you need for activity, content, and your audience.

If you want to look into the success of your hashtags for specific posts, you may look at the impressions for that post to see how many came from hashtags versus home, profile, and other sources.

The best part is that you can get all of this free information right from your Instagram account.

  1. Vaizle

If you want additional information on each hashtag performance and usage for self-brand and for the instagram competitor analysis too, you should invest in another reporting platform that goes into the details, such as Vaizle

You may use this powerful social reporting tool to create Instagram Hashtag Performance Reports for a variety of purposes, including:

  • Compare the hashtags you use the most with the ones that garner the most engagement on Instagram.
  • Compare the usage of Hashtags for self brand versus the competitor’s hashtags.
  • Get smart insights for Optimal hashtags to be used as per each social media platform like Instagram, Facebook, and Twitter.
  1. Iconosquare

Iconosquare may be the appropriate option for you if you’re seeking a very compact Instagram management software.

While the pricing is a little expensive, you can do a lot from one location, such as schedule social posts, track and respond to comments, and get very thorough analytics.

This application delivers comprehensive analytical data on hashtag interaction and whether or not certain hashtags are helping to brand and/or campaign growth when it comes to hashtag tracking.

There are plenty of additional social media tools that may help you track hashtags, which is an important component of your Instagram hashtag strategy that shouldn’t be missed.

And now you’re a #hashtagmaster on Instagram!

You should now be completely prepared to go out into the world and master Instagram hashtagging in order to achieve your business objectives.

We’re looking forward to seeing you elevate your hashtag game to new heights!

Have a good time developing your Instagram strategy!

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