Top 7 Marketing Analytics Tools for Your Martech Stack 

Use Cases
Mamta September 27, 2024

As a marketer, you don’t want to be relying on multiple tools to track, analyze, and report your data. Multiple tools mean more subscriptions, more tabs open on your laptop, and not to forget–more money bleeding out of your budget!  

That’s where all-in-one marketing analytics tools jump to rescue. These tools make data tracking easier, cut down unnecessary clutter, and streamline the task of data reporting. (Which also means your team isn’t struggling to manually make reports before each client meeting!)  

But picking the right tool for your martech stack can be quite challenging, especially when you’re ready to make a long-term commitment. To make this decision easier for you, I’ve listed down & reviewed 7 marketing analytics tools. In this list, you’ll find digital analytics tools for all marketing use cases– from social media and email marketing to website performance and paid ads. 

Go ahead and find the tool that simplifies your process and maximizes your marketing results.  

What are Marketing Analytics Tools?  

Before jumping to reviews, let’s quickly understand what marketing analytic tools actually are and what purpose they can serve in your team.  

Marketing analytics tools are designed to collect, analyze, and report on data related to marketing efforts. They provide insights into various metrics such as website traffic, social media engagement, email performance, and more. 

With these analytical tools for marketing, you can measure the effectiveness of campaigns, optimize strategies, and ultimately drive better results. 

Top Marketing Analytics Tools to Consider for your Martech Stack 

Vaizle 

I’ll kick off this list of best marketing tools with a comprehensive analytics suite, Vaizle. If you are looking at in-depth marketing analysis for social media marketing and ads campaign optimization, Vaizle will eliminate the need of any other data analytics platforms.  

Moreover, Vaizle also aces competitive social media analytics and is ideal for getting actionable insights that will help you plan the next round of your marketing strategy. What I like best about Vaizle is that you can first try out the free digital marketing analytics tools to get an idea about the platform’s many capabilities.  

Here’s a sneak peek of the Vaizle dashboard to give you a brief idea: 

Screenshot of Vaizle’s main dashboard displaying an overview of Facebook & Google Ads account overview

Key Features  

1. Social Media Analysis 

You can get a visualized overview of your Facebook, Instagram, LinkedIn, & YouTube performance. With day-wise, content-wise, and demographic analysis, you can find which of your efforts lead to better results.  

2. Ad Analysis  

Analyze how your paid campaigns on Facebook, LinkedIn, and Meta are performing and how you can optimize them. Also, you can deep-dive into account, campaign, ad set, and ad analysis.  

3. Integration with Google Sheets & MS Excel  

Vaizle lets you link your social media and ad accounts with Google Sheets or MS Excel for direct data transfer. Simply log in, enter the Sheet link, and your data will be exported instantly.  

4. White Label Reporting 

If you are often stuck preparing reports for your team members or clients, Vaizle will streamline your workflow. With the Report Builder, you can create white-labeled reports and share them with anyone with a public link.  

Pricing 

Vaizle offers multiple free tools for digital marketing analysis. For full access, you can sign up for a 7-day trial only for $1. Monthly plans start at $29 only.  

Who Should Use Vaizle?  

Vaizle is best for marketing agencies, in-house branding teams, social media marketing freelancers & PPC marketers. 

Google Analytics 4 

GA4 is one of the best marketing analytics tools you can have for tracking data in real time. With GA4, you can easily spot what users are doing on their websites at any given particular timeframe. This gives them valuable insights–like user behavior, engagement levels, and which content is performing well. 

With this info, marketers can quickly adjust their strategies to get even better results! Let’s have a quick look at features that marketing analytics software like Google Analytics 4 offers.  

Screenshot of Google Marketing Platform’s Analytics section. H1 text reads ”Get essential customer insights,” which is followed by a call-to-action button of ”Get Started Now.” 

Key Features  

1. Real-time Reporting  

Marketers need to understand how users are engaging with their platform in real time to respond quickly to trends, and GA4 is one of those digital analytics platforms that does this exceptionally well. 

2. Event-Based Tracking 

Unlike its previous version (Google Analytics Universal), GA4 focuses on events rather than just page views. This means you can track specific actions users take, giving you detailed insights into user engagement. 

3. Predictive Insights 

GA4 uses machine learning to provide predictive metrics, like potential revenue from specific user segments. This helps you make informed decisions and target the right audience effectively. 

4. Cross-Platform Tracking 

You can track user behavior across both web and app platforms in one place. This gives you a holistic view of how your audience interacts with your brand, no matter where they are. 

Pricing  

Google Analytics 4 is a free platform for marketing and data analysis.  

Who Should Use Google Analytics 4? 

Google Analytics 4 is for anyone with a website, including marketers, business owners, and content creators looking to track user engagement. 

Semrush  

Unlike the above-listed marketing analytics tools, Semrush is more inclined towards keyword research and SEO analysis capabilities. Additionally, it provides data on competitors’ strategies, helping you stay ahead in the competitive landscape. 

While Semrush isn’t a must-have for marketing analysis, it definitely makes internal performance reviews and competitor analysis more comprehensive. Here are some other features you’d want to know about.  

Screenshot of website landing page of Semrush. H1 text reads ”Get measurable results from online marketing,” which is followed by a search tab where the user can enter a keyword, domain, or a URL to analyze

Key Features 

1.Site Audit 

Run detailed audits to identify SEO issues on your site, such as broken links and slow loading times, so you can fix them quickly. 

2. Backlink Analysis 

Analyze both your own and your competitors’ backlink profiles. This helps you strengthen your link-building strategy and boost your site’s authority in search engines. 

3. PPC Advertising Tools 

Optimize your paid advertising campaigns by checking out your competitors’ ads and keywords. This helps you improve your ROI and get better results from your spending. 

4. Reporting & Analytics  

You can easily create customizable reports to highlight your performance metrics. It’s a fantastic way to share your results with your team or clients, making your hard work clear and impactful! 

Pricing 

Semrush offers a free 7-day trial period, post which you will be charged $139.95 for the Pro plan, $249.95 for the Guru plan, & $499.95 for the Business plan.  

Who Should Use Semrush?  

This tool is ideal for content creators and SEO specialists who want a comprehensive overview of their online presence. 

HubSpot Marketing Hub  

HubSpot doesn’t primarily fall under the category of marketing analytics tools, but it is quite effective in doing so. You can use it to track website performance metrics, track customer lifecycle, generate marketing reports, and more.  

Apart from features related to marketing analytics, HubSpot also offers:  

Screenshot of HubSpot Marketing Hub landing page. Here, the user can either click on the ”Get a Demo” or ”Get Started free” button

 Key Features 

1. Lead Tracking 

Monitor your leads’ journey from initial contact to conversion. This helps you understand which channels are most effective in bringing in new customers. 

2. Email Performance Metrics 

You can easily analyze your email campaigns with detailed performance metrics. Check out your open rates, click rates, and overall engagement to see what’s working. This way, you can tweak your future emails for even better results! 

3. A/B Testing 

Run A/B tests on your marketing content to see what resonates best with your audience. This allows you to fine-tune your approach based on real data. 

4. Integration with CRM 

HubSpot seamlessly integrates with its CRM, giving you a full picture of how your marketing efforts impact sales and customer relationships. 

Pricing 

HubSpot offers a forever free plan with limited capabilities and its Marketing Hub Starter plan starts at $15/ month/ seat.  

Who Should Use HubSpot?  

HubSpot is great for businesses looking to centralize all their marketing, sales, and customer service tasks via a single platform.  

Funnel  

Funnel is a popular name that pops up while looking up marketing analytics software. This platform is well-known for its data integration and transformation capabilities and is a good choice for marketers who want to extract & load data in a customizable dashboard.  

Here’s a quick look at features that set it apart from different digital analytics tools.  

Screenshot of the Funnel website’s landing page. Main heading reads ”Go from data to Intelligence,” followed with a Get Started button

Key Features  

1. Data Integration 

Easily connect with various data sources to bring all your marketing information together. This helps you save time and streamline your analysis. 

2. Collaboration Tools 

Use built-in features to collaborate with your team seamlessly. Share insights and work together to enhance your marketing efforts. 

3. Data Transformation 

Clean and organize your data to make it more actionable. This ensures you’re working with accurate information for better decision-making. 

4. Custom Dashboards 

Create personalized dashboards to visualize your key metrics at a glance. This way, you can focus on what matters most to your campaigns. 

Pricing 

Funnel lets you use the first 4 connectors for free and then charges $1.20 per flexpoint for each month. Their customizable pricing plan ensures you pay only for what you use.  

Who Should Use Funnel?  

Funnel is best suited for anyone who wants to streamline their data management and reporting processes from a single platform. 

Whatagraph 

Yet another marketing analytics software that specializes in helping you clean, analyze, and report data from a single platform! Whatagraph excels at custom dashboards and is a suitable digital analytics tool for anyone wanting premade data templates to work with.  

Let’s check out features that make it an apt choice for this marketing analytics tools listing: 

Screenshot of Whatagraph’s website main section. H1 of the landing page is ”Marketing Performance Monitoring & Reporting Made Easy.” 

Key Features  

1. Customizable Templates 

Use customizable report templates to match your branding. You can tweak colors and layouts to make reports unique to yours. 

2. Data Integration 

Connect easily with multiple data sources like Google Analytics and social media platforms. This helps you consolidate all your marketing data in one place. 

3. Collaboration Tools 

Share reports and insights with your team effortlessly. Collaboration features make it easy for everyone to stay on the same page. 

4. Multi-Channel Tracking 

Monitor performance across different marketing channels seamlessly. This helps you see where your efforts are paying off and where to improve. 

Pricing 

Like Funnel, Whatagraph is also one of those marketing analytics software that offer flexible pricing. You can request a quote by visiting their website for more information. 

Who Should Use Whatagraph? 

Whatagraph mentions that it is meant for large digital marketing agencies or enterprises looking to organize their scattered data in one place.  

Kissmetrics 

Tools for marketing analytics generally focus on a more session-based approach. However, Kissmetrics takes a people-based approach and is all about helping you find which marketing avenues are leading to more conversions.  

Here’s how it stands different from its competitors when it comes to best marketing tools:  

Screenshot of Kissmetrics home page. H1 reads "Unlock unlimited revenue potential."

Key Features 

1. Customer Behavior Tracking 

Monitor how users interact with your website over time. This helps you understand their journey and improve user experience. 

2. Segmentation 

Segment your audience based on various criteria for targeted analysis. This allows you to tailor your marketing efforts to specific groups effectively. 

3. Integrations 

You can connect Kissmetrics with other tools like email marketing platforms and CRMs. This helps you streamline your data and workflows. 

4. Funnel Analysis 

You can use Kissmetrics to analyze conversion funnels to see where users drop off. This insight allows you to optimize your sales process and boost conversions. 

Pricing  

Kissmetrics doesn’t offer any free plan and their paid plan starts at $299 per month.  

Who Should Use Kissmetrics? 

Kissmetrics will be a great addition to marketing analytic tools listing for marketers and founders who want to drill down into each customer’s journey across your touchpoints and identify potential bottlenecks. 

Conclusion 

Marketing analytics tools simplify data tracking, reporting, and optimization. Whether it’s for social media, paid ads, or website performance, choosing the right tool can streamline your process and boost your results.  

From social media and ad analysis to report building and data connectors, it helps you track performance, optimize campaigns, and create white-label reports effortlessly—all in one place. 

Get started with the 7-day trial today! 

Check Vaizle's pricing and plans. Start 7-day trial for $1 now

Frequently Asked Questions

What are marketing analytics tools?

Marketing analytics tools help you understand how your marketing strategies are performing by collecting and analyzing data. 

Why are digital analytics tools important for marketers?

Digital analytics tools are important because they help marketers make data-driven decisions, improve campaign effectiveness, and understand customer behavior. 

Can digital analytics platforms be integrated with other software?

Yes, most digital analytics platforms can be integrated with other software like CRM systems and social media platforms. 

Do I need technical skills to use these marketing analysis tools?

Some marketing analysis tools (like Vaizle) are user-friendly and don’t require technical skills, but others might need a basic understanding of data analysis. 

How do marketing data analytics tools measure campaign success?

Marketing data analytics tools measure success through various metrics such as ROI, conversion rates, click-through rates, and customer engagement. 

About the Author

Mamta

Mamta

Mamta is an SEO Analyst with 2 years of experience. Currently, she is spending her time on content roadmapping to drive organic growth and engagement for SaaS businesses. Mamta is also an avid cinephile who spends her spare time watching latest action and sci-fi flicks from around the world.

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