What is the Best Time to Post on Instagram in 2024? [+Free Tool]

Instagram Analytics

In your social media journey so far, how often have you checked the best time to post on Instagram

If the answer to the above question is zero, your posts are probably getting lost in the sea of content! Beyond acing the aesthetic game and staying up-to-date with the latest trends, your marketing success also highly depends on knowing the best time to post on Instagram. 

Posting at random hours might work well every once in a while, but in the long run, it will hamper the organic engagement of your profile. With regular Instagram algorithm changes, you cannot afford to compromise on creating high-quality content and ensuring that it reaches your audience’s feed at the right time. 

Best Times to Post on Instagram 2024: Days of the Week 

If we talk about monthly active users, Instagram is the fourth most popular social media platform. But when it comes to digital marketing and customer service, Instagram ranks second (the first one being Facebook!) with 79% of marketers relying on it! 

With increasing popularity, it is also important to note that Instagram is now competing with TikTok for the short-form video content format. This is further corroborated by the fact that reels are now responsible for 33.8% of IG reach distribution. 

With such high competition, you should know the best times to post on Instagram by the days of the week. After all, every day doesn’t necessarily give the same engagement during the same hours. 

For example: you might notice that your followers are active on the mornings of weekdays, but inactive during weekends. As such, it becomes mandatory for you to find out the best time to post on Instagram for each day of the week. 

According to Vaizle, the best times to post on Instagram in 2024 are: 

Day Best Time
Monday10 AM to 12 PM
Tuesday10 AM to 12 PM
Wednesday10 AM to 12 PM
Thursday10 AM to 12 PM
Friday10 AM to 12 PM
Saturday9:00 AM – 10:00 AM7:00 PM – 8:00 PM
Sunday9:00 AM – 10:00 AM7:00 PM – 8:00 PM

When is the Best Time to Post on Instagram? (Industry-wise)  

When it comes to the best time to post on Instagram, there’s no cookie-cutter approach. Depending on audience behaviors and industry characteristics, the answer might vary for everyone! 

What works well for a small-time e-commerce company might not yield similar results for an ed-tech organization. 

According to SocialPilot, here’s an industry-wise breakdown of the best times to post on Instagram for different industries.

Travel and Tourism 

The travel industry mostly curates curiosity-inspiring content that might appeal to travelers. Posting during work hours or at night will likely produce positive results as more people are looking for an escape from their work life. 

Best Time to Post on Instagram for the Travel and Tourism Industry

  • 10 AM to 12 PM and 7 PM to 9 PM: Weekdays
  • 9 to 11 AM and 4 to 6 PM: Weekends 

Fashion and Apparel 

Compared to other social media platforms, Instagram is the hub of fashion industry advertisement. Brands can easily showcase their new catalogs and even partner with fashion influencers to promote their products. 

Best Time to Post on Instagram for the Fashion and Apparel Industry

  • 12 to 2 PM and 7 to 9 PM: Weekdays 
  • 9 to 11 AM and 5 to 7 PM: Weekends 

Fitness and Wellness

The target audience for the fitness and wellness industry usually responds well to motivational content. Posting during early morning or evening hours is ideal as most people are wrapping up their workouts. 

Best Time to Post on Instagram for the Fitness and Wellness Industry

  • 6 to 8 AM and 5 to 7 PM: Weekdays 
  • 8 to 10 AM and 4 to 6 PM: Weekends 

Food and Beverages

Coming across food media while scrolling Instagram can spark cravings! As such, it makes sense to post when people are making their lunch or dinner plans. 

Best Time to Post on Instagram for the Food and Beverages Industry

  • 12 to 2 PM: Weekdays 
  • 5 to 7 PM: Weekends 

Digital Marketing or Social Media

Generally, marketers or social media managers are consistently active on social media. There isn’t any specific hour slot that significantly improves results in this case. However, weekends experience extremely limited activity. 

Best Time to Post on Instagram for Digital Marketing and Social Media Industry

  • 9 to 11 AM and 1 to 3 PM: Weekdays 
  • 10 AM to 12 PM: Weekends

How Does Vaizle Find the Best Time to Post on Instagram? 

Vaizle looks at your followers’ most active hours, geographic locations, interests, past engagement history, and other similar factors. Based on the data compiled, the free tool gives you the best posting hours for Instagram. 

Find Your Best Time to Post on Instagram With Vaizle

Vaizle is your one-stop destination for marketing and social media analytics. To help you find the prime engagement hours, Vaizle has a free Best Time to Post on Instagram tool. Here, you can get the best IG posting hours specific to your account based on audience demographics. 

Analyzing your page posts and audience

To use the tool, simply follow these steps: 

Step 1: Sign in with your Meta account. 

Step 2: You will now be able to see a list of all the Instagram pages you have access to. Select the one for which you want to find the best times to post on Instagram. 

Step 4: Vaizle will now display the best times to post on Instagram for your account. 

Why Use the Vaizle Best Time to Post on Instagram Tool? 

If you search for the best Instagram post hours, you will find plenty of varying answers! After all, it is impossible to have a single-hour slot for everyone in the world. Vaizle displays results that are relevant for you! Additionally, you get other benefits like Best Time for Different Content Formats: The paid tool lets you find the peak hour to post on Instagram for images, videos, and reels separately. 

Best time to post on Instagram  today

Week-on-Week View: The free tool lets you find the best posting hours for the next 3 days. However, the paid version gives you weekly analysis to help plan the content calendar better. 

Best time to post this week

Meta-based recommendations: Meta released three-pointers to help creators grow their brand. The second point emphasizes the importance of finding the best time to post on Facebook or Instagram. 

Meta based recommendations to post, or schedule for later

In short, Vaizle is easy to use and helps you get consolidated data in one place! To power your content strategy and management, get started now. 

Frequently Asked Questions

What are the best days and times to post on Instagram?

Best days to post on Instagram are Mondays, Tuesdays, Wednesdays and Fridays, and the best times to post are generally between 9 AM to 1 PM for maximum engagement.  

Why should you post content at the best time on Instagram?

If your social media calendar isn’t aligned according to best posting times on Instagram, your content might not reach a huge portion of your target audience. To stay ahead of the competition and post only when the audience is active, you must find optimal posting times.  

About the Author

Himanshu Chaturvedi

Himanshu Chaturvedi

Himanshu is an SEO Executive with 7 years of work experience and MBA in Marketing. His core expertise lies in crafting impactful SEO strategies for growing B2B organizations and bringing organic traffic to their social and web channels! He is also a fitness freak with a knack for athleticism and you'll often find him spending his off hours in a gym.

Enjoy this Article? Share it please.

Easily manage your Social Media Accounts

Change Plans Anytime

Cancel Anytime