IG users are spending 17.6 million hours watching reels every day! That’s a huge marketing potential pool waiting for you to dip your toes in.
But with constantly increasing competition, it can be hard to get desired results and gain recognition in the industry. To combat low engagement and establish a stronger Instagram presence, you must find the best time to post reels on Instagram.
In this article, we will discuss the best time to post Instagram reels for different days of the week and the factors that impact the same.
According to Vaizle, the best times to post Instagram reels as per day of the week are:
| Day of the Week | Best Time to Post Reels on Instagram |
| Monday | 10:00 AM – 12:00 PM |
| Tuesday | 10:00 AM – 12:00 PM |
| Wednesday | 10:00 AM – 12:00 PM |
| Thursday | 10:00 AM – 12:00 PM |
| Friday | 11:00 AM – 1:00 PM |
| Saturday | 9:00 AM – 10:00 AM 7:00 PM – 8:00 PM |
| Sunday | 9:00 AM – 10:00 AM 7:00 PM – 8:00 PM |
To find the best times to upload reels on Instagram, you need to consider several factors like:
Knowing your target audience is the first step towards social media success. Once you know your followers better, you will be able to judge when they are most active on social media and post accordingly.
As such, you should know the crucial audience demographics pointers like:
Instagram’s algorithm is constantly evolving and to find the best time to post reels on Instagram, you need to keep an eye on these changes.
Along with finding the best time to post IG reels, you also need to constantly make changes to your content strategy. A few things to keep in mind are:
If your best time to post Instagram reels isn’t yielding satisfactory results, try checking what your competitors are doing. After all, it is often not possible to have a single slot that will work well for everyone on social media.
Here’s how to find your competitors on Instagram.
The best time to post Instagram reels also highly depends on what you’re aiming to achieve when posting.
Are you looking to increase your profile visits, engagement, followers, or drive conversions? Based on that, your best time to post reels on Instagram is likely to vary.
Your audience’s content consumption behavior is likely to vary depending on what day of the week it is. For example, people are more likely to scroll Instagram during office lunch breaks or commuting hours.
Similarly, weekends often get less engagement because people prefer to spend time with family or friends. For some industries, weekends might lead to higher reach as compared to weekdays.
Hashtags can make or break the performance of your Instagram reels in several ways. Using a hashtag means categorizing your content along with other posts of the same niche.
They bring relevant audiences to your profile, increase the likelihood of post-discovery, and also help distinguish your content from others.
Simultaneously, hashtags are also beneficial for algorithm indexing your posts on the explore page.
Check out 100+ Trending Hashtags for Instagram Reels to boost engagement now!
To further analyze the performance of hashtags used, you can use the Social Media Competitor Analysis Tool by Vaizle. Here, you can also check the performance of hashtags used by your competitors and get a list of top 10 hashtags accordingly.
Vaizle comes with a Best Time to Post on Instagram tool that analyzes your followers’ most active time slots, audience demographics, and engagement of previous posts within seconds.
The free version lets you find the best time to post on Instagram for the next 3 days. The paid version includes week-on-week analysis and also lets you find the best time to post Instagram reels, posts, and videos.
To find when is the best time to post reels on Instagram using Vaizle, follow these steps:
Step 1: Log in with your Meta account.
Step 2: Select the page for which you want to find when to post reels on Instagram.
Step 3: Vaizle will now show you the best times to upload on Instagram in 4 separate categories: All, Photo, Video, and Reel. Select ‘Reel’ and you will get the desired results.
Going viral on Instagram can change the outlook of your profile overnight. In a way, it is like getting an energy boost where your engagement numbers and followers grow exponentially.
To make your IG reels go viral, you can:
For more information, check out Instagram Reels Views Hack: How to get more views on Reels
According to Instagram, you should aim to post at least 5-7 reels per week. Doing so will ensure that your followers see you enough to retain a strong brand image in their minds. More original content is always better.
There’s no single best time to post reels on Instagram that will guarantee a positive outcome. However, it has been noticed that 9 AM to 12 PM from Mondays to Thursdays.
Yes, what time you post Instagram reels can make a huge impact on your profile performance. If you’re posting when your audience is majorly inactive, it is likely that you will miss out on the initial engagement hours.
To make a reel go viral, you can try various tricks. Firstly, it is important to post regularly and stay up-to-date with the latest trends. Additionally, you can add hashtags and find out the best time to post reels on Instagram with Vaizle.
Based on your industry, hashtags that boost reels can also vary. You can try adding common hashtags like #reels, #reelsinstagram, #reelsindia, #instagramreels, etc.
Mamta is an SEO Analyst with 2 years of experience. Currently, she is spending her time on content roadmapping to drive organic growth and engagement for SaaS businesses. Mamta is also an avid cinephile who spends her spare time watching latest action and sci-fi flicks from around the world.
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