Check the Best Time to Post Instagram Reels in 2024

Instagram Analytics
Mamta July 11, 2024

IG users are spending 17.6 million hours watching reels every day! That’s a huge marketing potential pool waiting for you to dip your toes in. 

But with constantly increasing competition, it can be hard to get desired results and gain recognition in the industry. To combat low engagement and establish a stronger Instagram presence, you must find the best time to post reels on Instagram. 

In this article, we will discuss the best time to post reels on Instagram today and for different days of the week, along with the factors that impact the same. 

What are the Best Times to Post Reels on Instagram? 

According to Vaizle, the best times to post Instagram reels as per day of the week are: 

Day of the WeekBest Time to Post Reels on Instagram 
Monday10:00 AM – 12:00 PM
Tuesday10:00 AM – 12:00 PM
Wednesday10:00 AM – 12:00 PM
Thursday10:00 AM – 12:00 PM
Friday11:00 AM – 1:00 PM
Saturday9:00 AM – 10:00 AM
7:00 PM – 8:00 PM
Sunday9:00 AM – 10:00 AM
7:00 PM – 8:00 PM

When to Post Reels on Instagram: Key Factors to Consider 

To find Instagram reels post time, you need to consider several factors like:   

Audience Demographics 

Knowing your target audience is the first step towards social media success. Once you know your followers better, you will be able to judge when they are most active on social media and find the right Instagram reels upload time today.   

As such, you should know the crucial audience demographics pointers like: 

  • Where are they situated? Based on the geographical region alone, you can get an idea about the time zone they are active in. Find the peak hours for that particular zone and post accordingly. 
  • How old is the majority of your audience? If your brand is catering to youth or school-going kids, you might want to avoid posting during school or college hours. On the other hand, if you’re dealing mostly with millennials or Gen Xers, morning or afternoon hours might work well. 
  • What are they interested in? Find out your audiences’ interests and when they are most likely to search for that particular information. Based on that, you can go ahead and find the right reel post time for your account.  

Algorithm Changes 

Instagram’s algorithm is constantly evolving and to find the best time to post reels on Instagram, you need to keep an eye on these changes. 

Along with finding the best time to post IG reels, you also need to constantly make changes to your content strategy. A few things to keep in mind are: 

  • Follow the latest trends to get more organic engagement on your profile. To get more ideas, head to Instagram Trends 2024: Keeping an Eye Out
  • Make a content calendar and try posting regularly. Instagram algorithm is well-known to favor those who stay active and interact with others. 

Competitor Analysis 

If your best time to post Instagram reels isn’t yielding satisfactory results, try checking what your competitors are doing. After all, it is often not possible to have a single slot that will work well for everyone on social media. 

Here’s how to find your competitors on Instagram

Final Goal 

The best time to post Instagram reels also highly depends on what you’re aiming to achieve when posting. 

Are you looking to increase your profile visits, engagement, followers, or drive conversions? Based on that, your best time to post reels on Instagram today is likely to vary. 

Days of the Week 

Your audience’s content consumption behavior is likely to vary depending on what day of the week it is. For example, people are more likely to scroll Instagram during office lunch breaks or commuting hours.  

Similarly, weekends often get less engagement because people prefer to spend time with family or friends. For some industries, weekends might lead to higher reach as compared to weekdays.  

Therefore, it is important to consider the day of the week before finalizing the Instagram reels upload time today.  

What is the Impact of Hashtags on Instagram Reels Engagement? 

Hashtags can make or break the performance of your Instagram reels in several ways. Using a hashtag means categorizing your content along with other posts of the same niche. 

They bring relevant audiences to your profile, increase the likelihood of post-discovery, and also help distinguish your content from others. 

Simultaneously, hashtags are also beneficial for algorithm indexing your posts on the explore page. 

Bonus: Here’s a list of 100+ hashtags that can help boost engagement on your Instagram reels.

To further analyze the performance of hashtags used, you can use the Social Media Competitor Analysis Tool by Vaizle. Here, you can also check the performance of hashtags used by your competitors and get a list of top 10 hashtags accordingly. 

How to Find the Best Time to Post on Instagram With Vaizle? 

Vaizle comes with a Best Time to Post on Instagram tool that analyzes your followers’ most active time slots, audience demographics, and engagement of previous posts within seconds. 

The free version lets you find the best time to post on Instagram for the next 3 days. The paid version includes week-on-week analysis and also lets you find the best time to post Instagram reels, posts, and videos. 

To find when is the best time to post reels on Instagram today using Vaizle, follow these steps:  

Step 1: Log in with your Meta account. 

Log in by facebook account to use Vaizle

Step 2: Select the page for which you want to find the reel post time on Instagram. 

Select your instagram page to analyze

Step 3: Vaizle will now show you the best times to upload on Instagram in 4 separate categories: All, Photo, Video, and Reel. Select ‘Reel’ and you will get the desired results. 

Find best time to post on Instagram with Vaizle

How to Make Your Instagram Reels Go Viral? 

Going viral on Instagram can change the outlook of your profile overnight. In a way, it is like getting an energy boost where your engagement numbers and followers grow exponentially. 

To make your IG reels go viral, you can: 

  • Ensure that the reels are visible on the profile. 
  • Recreate old reels with newer themes and audio. 
  • Mention the brand name in all reels for more brand recognition. 

For more information, check out Instagram Reels Views Hack: How to get more views on Reels

Frequently Asked Questions

How often should I post Instagram reels?

According to Instagram, you should aim to post at least 5-7 reels per week. Doing so will ensure that your followers see you enough to retain a strong brand image in their minds. More original content is always better.

What is the best time to post Instagram reels?

There’s no single best time to post reels on Instagram that will guarantee a positive outcome. However, it has been noticed that 9 AM to 12 PM from Mondays to Thursdays is the overall Instagram reel viral time.

Does it matter what time you post Instagram reels?

Yes, what time you post Instagram reels can make a huge impact on your profile performance. If you’re posting when your audience is majorly inactive, it is likely that you will miss out on the initial engagement hours.

How do you make a reel go viral?

To make a reel go viral, you can try various tricks. Firstly, it is important to post regularly and stay up-to-date with the latest trends. Additionally, you can add hashtags and find out the best time to post reels on Instagram with Vaizle.

What hashtags boost reels?

Based on your industry, hashtags that boost reels can also vary. You can try adding common hashtags like #reels, #reelsinstagram, #reelsindia, #instagramreels, etc.

What is the best time to post reels on Instagram today?

Depending on the day of the weel, best reel post time is:

• The best time to post reels on Instagram Monday is 10:00 AM – 12:00 PM.

• The best time to post reels on Instagram Tuesday is 10:00 AM – 12:00 PM.

• The best time to post reels on Instagram Wednesday is 10:00 AM – 12:00 PM.

• The best time to post reels on Instagram Thursday is 10:00 AM – 12:00 PM

• The best time to post reels on Friday is 11:00 AM – 1:00 PM.

• The best time to post reels on Instagram on Saturday is 9:00 AM – 10:00 AM & 7:00 PM – 8:00 PM

• The best time to post reels on Sunday is 9:00 AM – 10:00 AM & 7:00 PM – 8:00 PM

About the Author



Mamta is an SEO Analyst with 2 years of experience. Currently, she is spending her time on content roadmapping to drive organic growth and engagement for SaaS businesses. Mamta is also an avid cinephile who spends her spare time watching latest action and sci-fi flicks from around the world.

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