Instagram is rolling out a new Reels tab that lets you see videos liked by the people you follow. This means you will be able to specifcally scroll a feed that will only include reels liked by the friends and creators you follow.
According to Head of Instagram, Adam Mosseri, “We want Instagram to not only be a place where you consume entertaining content, but one where you connect over that content with friends.”
We’re barely 18 days into 2025, and Meta has already made headlines twice—first with the removal of fact-checkers and now with this update. With a potential TikTok ban looming in the U.S., Meta appears ready to seize the moment and draw in more users.
But what does this feature really mean for you? Let’s dive deeper into what’s new and how it could shake up your Instagram experience.
Instagram Reels already gives you three ways to sort your feed:
Now, Instagram is adding a fourth option: a tab showcasing reels liked by people you follow.
This new feature also comes with a reply bar that allows users to directly message their friends about a reel they liked.
Some consider it to be a direct nod to TikTok’s interaction-driven environment and a push to encourage more engagement between friends.
But hey, does this feature also remind you of pre-2019 Instagram?
It almost feels like a modern version of Instagram’s old “Activity Feed,” which was discontinued in 2019 after a strong backlash by netizens. So, how will the internet react this time? Only time will tell.
With TikTok facing potential restrictions in the U.S., Instagram’s new feature could draw in users looking for an alternative platform that offers a similar community feel. However, there are differing opinions about this update:
This contrasts with platforms like X (formerly Twitter), which has chosen to hide likes to prioritize user privacy.
While the feature will initially roll out in the U.S., Instagram has yet to confirm whether users will have the option to opt out. This uncertainty leaves room for debate about how well this update will be received.
Will it enhance user experience, or will it deter engagement?
Meta is clearly stepping up its game to keep Instagram engaging and relevant. This new Reels tab could change how we discover and interact with content. Whether you love it or hate it, one thing’s for sure—Instagram is evolving, and it’s worth keeping an eye on how these changes impact the way we connect with friends and enjoy content.
Purva is part of the content team at Vaizle, where she focuses on delivering insightful and engaging content. When not chronically online, you will find her taking long walks, adding another book to her TBR list, or watching rom-coms.
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