Google Labs has introduced Photoshoot, a new feature inside its experimental AI marketing tool Pomelli, aimed at helping small and mid-sized businesses create polished product imagery without booking a traditional studio shoot.

The update targets a familiar bottleneck for ecommerce brands and local businesses alike: you need fresh, high-quality visuals for ads, landing pages, and social content, but professional shoots take time and money. Photoshoot is Google’s attempt to compress that workflow into a faster, template-driven flow that starts with a single product image.

What Photoshoot does?

Photoshoot is designed to take a basic product photo and generate studio-style and lifestyle-style variations that look consistent with a brand’s existing identity. Google says it does this by combining Pomelli’s brand profile system, called Business DNA, with its Nano Banana image generation tech.

In practical terms, a business can bring in a product image, choose a look from curated options inside Pomelli, generate multiple versions, and then make finishing edits. Google also says the generated images can be exported for use right away or saved back into the brand profile so they can be reused in future creative generation.

Why “Business DNA” is central to Pomelli?

Pomelli was introduced in October 2025 as a Google Labs experiment built with Google DeepMind, positioned as an AI tool that helps SMBs generate scalable, on-brand marketing content.

Its core concept is Business DNA. A business points Pomelli to its website, and the tool builds a brand profile that includes elements like tone of voice, fonts, imagery style, and color palette. Pomelli then uses that profile to generate campaigns and creative assets that match the brand, instead of producing generic “AI-looking” output.

Photoshoot is essentially an extension of that idea, applied specifically to product photography and marketing imagery.

New editing and campaign controls

Alongside Photoshoot, Google is also expanding how Pomelli users can steer output.

On the image side, Google says Pomelli is improving generation quality and adding more direct editing, including prompt-based changes such as swapping backgrounds and using a reference image to guide style.

On the campaign side, Pomelli is adding options meant to make outputs more specific: users can ground campaigns by adding their own images, or by providing a product URL so Pomelli can build campaign content from the product page’s images and description.

The tech underneath: Nano Banana

Google points to Nano Banana as the image generation layer behind Photoshoot. On Gemini’s product pages, Nano Banana is described as being strong at local edits and consistency, while the “Pro” variant emphasizes more precise control over things like lighting, camera angle, aspect ratio, and higher-resolution output.

Google also says Gemini image outputs include SynthID watermarking to distinguish AI-generated visuals from original human work, as part of its approach to transparency.

Availability of Pomelli Photoshoot. How can you access?

Google describes Photoshoot as available inside Pomelli at no cost, as part of Pomelli’s public beta. Pomelli itself has been available in English in the United States, Canada, Australia, and New Zealand, and Google is encouraging users to try the new feature and share feedback as development continues.

Why Pomelli’s Photoshoot feature matters?

If Photoshoot performs well in the real world, it could change the speed at which smaller brands produce “good enough to run” creative. Product photography has historically been a slow lane in the marketing pipeline. Tools like Photoshoot push it closer to an on-demand workflow, where new offers and angles can be supported with fresh visuals in hours, not weeks.

That said, Pomelli is still a Labs experiment, and the bigger question will be quality and consistency at scale: whether generated images feel credible across categories, and whether brand styling holds up when businesses run repeated, high-volume creative production.