A Guide to Optimize and scale your Facebook ad budget using Vaizle

How to scale & allocate your Facebook ad budget using Vaizle

Facebook Analytics
Siddharth Dwivedi January 30, 2023

Facebook ads are a great way to reach out to potential customers on the world’s largest social networking platform. By targeting your audience and creating compelling ad copy, you can increase your chances of driving conversions and generating leads.

There are several reasons why you should track your Facebook ad spending if you are running Facebook ads for your business It will help you to see whether your ad spend is effective in terms of the results that you are achieving. It will enable you to keep on track of your ad budget and make sure that you are not overspending. By scaling Facebook ads, you will be able to optimize your ad campaigns more effectively and ensure that you are making the most of your advertising budget. Tracking your Facebook ad spend will give you valuable insights into your target audience and their behavior patterns. It can help you to build up a detailed picture of your return on investment (ROI) from Facebook advertising.

How to improve your Facebook performance by optimizing your ad spending?

If you want to know how to scale Facebook ad budget, you should focus on the campaigns that are generating the least amount of spending, and still giving good results. By allocating more of your budget to these less expensive campaigns, you can increase your conversion rate and get more value for your money. This can be done by looking at your campaign results and comparing them to your goals. If a particular campaign is not meeting your expectations, then you should consider reallocating your budget to another campaign that is performing better.

To help you understand things better, here are a few things you would want to know which define why is it necessary to optimize your Facebook Ad Budget.

Allocate Your Budget To Less Spending Campaigns

There are several reasons why you should allocate your budget to less spending campaigns on Facebook and how to scale Facebook ad budget. By doing so, you can increase your conversion rate from those campaigns while also getting more returns for your investment.

a. You Can Get More Leads for Your Money

When you allocate your budget to less spending campaigns, you can get more leads for your money. This is because you’re not wasting money on ads that no one is going to see or click on. Instead, you’re putting your money towards ads that are more likely to be seen and clicked on by potential customers.

b. You Can Save Money in the Long Run

By setting aside the budget for less spending campaigns, you can save money in the long run. This is because you won’t be wasting money on ads that don’t convert, meaning you’ll have more money to reinvest into other areas of your business.

c. You Can Increase Your Conversions Rate

Investing in campaigns that require less spending, can increase your conversion rate. This is because the ad click-through rates and impressions generated from these campaigns will be higher than those of more expensive campaigns.

Vaizle’s Facebook ad analytic tool makes things easy on how to scale Facebook ad budget and put everything under a single roof. You get to put aside your budget for the less-spent campaigns with ease. While using this tool, you can get a detailed report of your ad campaigns in the Periodic Analysis. With the help of this tool, you can optimize your budget for your Facebook ad campaigns accordingly when there is low ROI and accordingly changes its path to those campaigns where there is high ROI and less spending.    

periodic analysis of facebook ads in vaizle to scale and optimize your facebook ad budget

Factors To Consider When Allocating Your Facebook Ad Budget

When it comes to allocating your Facebook ad budget, there are a few factors to consider. The first is your overall goals for your Facebook advertising campaigns. Next, you’ll want to take a look at which campaigns are performing the best and focus your budget on those efforts. Finally, put aside something that can be spent on less-spending campaigns that will help you receive a better conversion rate. By considering these factors, you can make the most effective use of your advertising budget on Facebook. To put it simply, more targeted campaigns tend to perform better than more broadly targeted ones. When you focus your ad spend on lower-performing campaigns, you can drill down into the targeting parameters and create ads that are much more likely to resonate with your target audience. 

Vaizle helps you where you can check your best and worst-performing campaigns under the campaign analysis. You get a demographic analysis where you get a detailed report on the demographics such as age, location, and platform (Instagram or Facebook) that brings about the most engagement allowing you to set the budget accordingly and focus on those categories that are bringing you more returns.

demographic analysis in vaizle to scale and optimize your facebook ad budget

Analysis of E-commerce Campaigns

If you are allocating your budget to less spending on e-commerce product catalog campaigns, you can increase your conversion rate from those campaigns on Facebook. By analyzing all the important KPIs (ad spend, impressions, clicks, CPC, CTR), you can identify which products are not getting enough clicks and impressions. You can then reallocate your budget to those products to get more conversions.

You can start by increasing the total ad spend allocated to those products. This will help them get more visibility in the social media world. Then, you can also look into the click-through rate (CTR) of each of those products and adjust your CPC (cost-per-click) accordingly. The higher the CTR, the lower your CPC should be. You can also look into your target audience and make sure that they are relevant to your product offerings. You must be targeting people who are interested in what you have to offer so they are more likely to click on your ads and purchase something from you.

In the products analysis feature that Vaizle presents, you get to allocate and set aside funds for only those products that stand out as a HERO and bring positive results. Alongside, it helps you put to control the spending on products that do not bring you results as expected.

product analysis on vaizle to scale and optimize your facebook ad budget

Ways to Optimise Your Ad Budget

As digital marketers, we are always on the lookout for ways to optimize our budgets and get the most out of our ad campaigns. One way to do this is by looking at the “funnel level” analysis of our campaigns. The funnel-level analysis looks at the different stages of the customer journey, from awareness to interest to conversion to retention. By understanding how our ads are performing at each stage of the funnel, we can make adjustments to our budget and target audience accordingly. For example, if we see that our ads are not generating much interest (the second stage of the funnel), we may want to consider changing our ad copy or targeting a different audience. On the other hand, if we see that our ads are generating a lot of conversions (the third stage of the funnel), we may want to increase our budget to capitalize on this success.

Vaizle is a great tool to help out with funnel-level analysis, you get to check this under the “conversion analysis”. With a single click, you receive a detailed report on the campaigns, ad sets, and ads that gives you a fair idea of how things are going and how they need to be taken care of in the days to come.

funnel level analysis in vaizle to scale and optimize your facebook ad budget


Allocating your budget to the lower-spending campaigns on Facebook can be an effective way to get higher conversion rates from those campaigns. This process takes some trial and error, but by understanding which tactics work best for your particular type of campaign, you’ll be able to create a targeted approach that will help drive more leads and sales. The most important thing is to continually test things out and look for ways that you can optimize your efforts in order to make sure that you are getting the highest return on investment possible from your marketing activities. Take the time to analyze data points like cost per conversion or click-through rate so that you have a better idea of where you should put more resources to maximize results.

About the Author

Siddharth Dwivedi

Siddharth Dwivedi

Siddharth built two bootstrapped companies from the ground up: Vaizle and XOR Labs. He’s personally managed over Rs 100cr in ad budget across eCommerce, D2C, ed-tech, and health-tech segments. Apart from being a full-time marketer, he loves taking on the challenges of finance and operations. When not staring at his laptop, you’ll find him reading books or playing football on weekends.

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