51 Facebook statistics Marketers need to know in 2024 [Updated]

Facebook Analytics
Arushi Monga May 17, 2024

As new social media platforms keep popping up, Facebook has stayed strong for over a decade. While some argue its glory days have faded, it still stands supreme as the go-to social hub for millions.

In this blog, we’ll share 51 important Facebook statistics that can help marketers succeed in 2024. With Facebook usage and these numbers, businesses can form valuable insights into making the most of Facebook for their growth.

When thinking about Facebook as the biggest social media platform, the first question that comes to mind is: “How many users does Facebook have?”

General stats

  1. With 2.09 billion Facebook daily active users in the last quarter, the company has seen a 5% year-over-year increase.
  2. It has a total of 3.05 billion monthly active users in the last quarter of 2023.
  3. Its official website gets around 22 billion visits each month on average.
  4. As of September 2023, the family of Facebook products, including Instagram, Messenger, and WhatsApp, recorded an average of 3.14 billion daily active people (DAP) and 3.96 billion monthly active people (MAP).

Here is the table showing Facebook’s user growth over the last few years

daily active people on meta platform

5. This represents a year-over-year increase of 7% for DAP and 6% for MAP.

6. As per the data, Marketers can potentially reach 1.983 billion Facebook users through advertising.

Overall, the data suggests that Facebook is a major player in the social media landscape and is well-positioned for future growth. As per its latest report, the numbers revealed significant growth in aspects of revenue. 

Financial stats

7. According to last quarter’s report, Facebook’s revenue was $34.15 billion.

8. The revenue for the three months ended September 30, 2022, was $27,714 million.

9. The revenue for the three months ended September, 2023, was $34,146 million which is approximately 23% higher than the last year.

10. Compared with last year’s data, the revenue shows a 21% year-over-year constant currency basis increase. 

The company’s CFO is expecting a total revenue of $32-34.5 billion for the third quarter

Source- Meta Reports

However, the company was not just earning revenue but, it also had to deal with different costs and expenses. 

11. The costs and expenses for Q3 2023 were $20.40 billion.

12. The last quarter’s cost and expenses depicted a 7% year-over-year increase. 

13. The company anticipates its full-year 2024 capital expenditures will be in the range of $30-35 billion.

14.  As of September 2023, Meta recorded a total of $305 million in restructuring charges.  

Capital expenditures

Source- Meta Earning Presentation

Notwithstanding these significant costs and expenditures, the company adeptly oversees its diverse family of apps, comprising Messenger, WhatsApp, Instagram, and Threads. Each platform presents unique challenges and demands, but the company successfully navigates them all.

Platform stats

15. Currently, 138.1 million people use Facebook, which is an increase of 2.2 million users in the past year.

16. There are 56.3% male and 43.7% female users. 

Facebook messenger users

17. Till August 2023, there has been a decrease in the number of downloads for Facebook Messenger. The number decreased from 143 million downloads to 70.2 million downloads in Asia-Pacific regions.

18. The major usage of the app was seen in the US among the age group of 25 to 44.

19. Threads has attracted 160 million users.

20. On July 7th, it had 44 million daily active users.

21. WhatsApp has 2.00 billion monthly active users.

22. When it comes to Facebook users also using other platforms, check out these percentages:

  • 74.7% of Facebook users also use YouTube.
  • 72.7% of Facebook users also use WhatsApp.
  • 48.8% of Facebook users also use Twitter.
  • 47.8% of Facebook users also use TikTok.
  • 36.1% of Facebook users also use Pinterest.

23. Among Facebook’s family of apps, Instagram holds a special allure for Gen Z, captivating their attention and engagement like no other. Instagram alone has 500+ million daily active users.

These apps enjoy widespread global usage across various age demographics, with usage patterns varying based on the types of devices individuals use.

Area-specific stats

24. In the world of Facebook, most new users are joining from the Asia Pacific region, especially in places like India and Indonesia.

25. According to the latest data, the countries with the most Facebook users are:

CountryActive users (million)

source- backlinko

26. 94% of Facebook’s ad revenue comes from mobile users, with only 6% from desktop users.

27. Around 43 million users only, access Facebook through a laptop or desktop computer.

28. While approx 2.8 billion people use Facebook through phones or tablets. 

Seeing these figures, marketers can bet on Facebook for their advertising and marketing. While deciding their audience they can consider these figures:

Demographics stats

29. These are the people who are using Facebook:

  • 70% of people aged 18-29
  • 77% of people aged 30-49
  • 73% of people aged 50-64
  • 50% of people aged 65+

30. Out of these, 64% and 71% of people are educated in high school and college respectively. 

According to an eMarketer study of Americans aged 18+, the average time spent on Facebook per day is 33 minutes in 2021.

31. 70% of people who use Facebook have less than $30,000 income. 

32. And, 76% of people using Facebook have an income between $30,000 to $49,000.

Usage Stats:

According to an eMarketer study, the average time spent on Facebook per day by US Adults is 30.2 minutes in 2023.

33. The average time spent on Facebook is decreasing as Gen Z is constantly moving towards apps like TikTok and Instagram.

34. Advertisers are using video format ads maximumly because platforms like TikTok & Instagram have improved short-video monetization. 

Ads and budget stats

35. Surprisingly, Facebook has over 10 million active advertisers.

36. The advertisers can target every age group easily, as 34.1% of individuals over 13 years old can see Facebook ads.

37. In the second quarter of 2023, ad impressions delivered across our Family of Apps increased by 34% year-over-year and the average price per ad decreased by 16% year-over-year. 

As the importance of artificial intelligence continues to grow, digital advertising is not lagging behind.

38. Every advertiser is utilizing at least one of their AI-driven products.

39. In the last 10 years, over 1000 AI models, libraries, and data sets have been released by Meta to help researchers.

40. Remarkably, AI recommendations account for over 20% of the content displayed on an individual’s feed, often featuring content from people, groups, or accounts they do not actively follow. 

AI recommends  20% of the content 
on individual's feed

41. These 10 million active advertisers hold the potential to reach 2.11 billion individuals through their ads.

42. A Facebook active user on average clicks on 12 ads every month.

43. The marketer on average gets $1.72 cost per click, 0.9% click-through rate, and 9.21% of average conversion rate. 

Facebook has a feature to show the average cost per click as per the campaign objective

44. Among all the industries finance industry has the highest CPC of $3.89.

Internet and Telecom$3.07
Home and Garden$2.78
Business and Industrial$2.48
Jobs and Education$2.11
People and Society$2.01
Beauty and Fitness$1.85
Real Estate$1.81
Food and beverage$0.42

(Source: Demand Sage)

What about the others? Look at the chart below-

Not only for marketers, Facebook has been an amazing tool for businesses also. 

Business stats

More than 200 million companies prefer to use Facebook’s applications and free tools for their business

45. Businesses use Facebook for their businesses because their posts have the potential of 5.2% to reach the audience organically.

46. Interestingly, a local business page on Facebook is visited by 70% of users once a week.

47. Through Facebook live chat, businesses can increase their sales by 53%.

48. As Facebook targets an audience all over the world, it has the ability to change the language on a real-time basis. 

Despite helping common people, marketers, and businesses Facebook had to face many challenges as well.

49. Currently, it has 71,469 headcounts as of June 2023.

50. It represents a decrease of 14% year-over-year. 

51. More than 50% of the employees were impacted by 2023 layoffs. 


Facebook is expanding its app family, including platforms like Threads

While newer platforms like Instagram gain traction, Facebook still holds great potential to reach a wide audience. 

For marketers and businesses, it remains a vital channel for advertising and marketing. You can trust them to build your brand value or identity in the market. 

About the Author

Arushi Monga

Arushi Monga

Arushi is a proficient SEO and ASO specialist with a 5-year track record working for B2B and B2C organizations. Currently, she is heading SEO strategy for Vaizle and helping businesses improve their online presence. A mountain girl at heart, she likes to recharge her creative abilities by taking long walks and listening to podcasts.

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