The landscape of music consumption has been significantly transformed over the past two decades, largely thanks to streaming platforms like Spotify. Founded in 2006, this digital music service has reshaped how we discover, listen to, and share music.
With nearly 2 billion music discoveries happening every day, Spotify has become an integral part of the daily lives of music lovers worldwide. But what lies behind the playlists, the curated suggestions, and the artist radio stations? The answer: data and statistics.
The world of Spotify is rich with fascinating numbers and insights that can help us understand its meteoric rise and shed light on trends in music consumption, user behavior, and even cultural shifts. Spotify’s statistics offer a treasure trove of data to be mined from the most-streamed genres to the listening habits that vary from country to country. And this isn’t just data for data’s sake. These numbers can help artists better connect with their audience, advertisers to fine-tune their campaigns, and even listeners to get more out of their personalized experience.
This blog will delve into the world of Spotify statistics for 2024. Whether you’re an artist trying to understand your Spotify for Artists dashboard, a marketer looking to tap into Spotify’s extensive user base, or simply a music enthusiast interested in the mechanics behind your daily mix, there’s something here for you.
1. As we enter into 2024, Spotify currently has 574 million monthly active users (MAUs). Compared to the 2nd quarter of 2023, this has been the second largest Q3 addition in the history of Spotify.
2. Premium subscribers of Spotify grew 16% Y/Y to 226 million users till quarter 3 of 2023.
3. Total revenue grew by 11% to €3.4 billion from the last quarter report.
4. Spotify’s AI DJ is now available in 50 countries across the globe.
6. Spotify unveiled AI voice translation for selected podcasts.
7. Spotify is the world’s leading audio streaming service, with 574 million users and 226 million premium subscribers across 184 countries.
Source – Spotify Statistics
8. How many songs are there on Spotify?
Spotify has over 100 million songs on its platform in 2023.
9. How many users does Spotify have?
As per the Q3 report of 2023, Spotify has 574 million monthly active listeners, of which 226 million users are premium subscribers.
10. Who is the number 1 artist on Spotify or the most streamed artist in 2023?
As of Q3 2023, English singer-songwriter Ed Sheeran is the most-followed artist on Spotify, while female American singer-songwriter Taylor Swift is the most-followed artist. When it comes to non-English artists, Arijit Singh has the most followers. (source: Wikipedia)
11. How many monthly listeners on Spotify in 2024?
Stepping into 2024, the total number of monthly active users (MAU) increased to 574 M globally.
12. Most Played Songs on Spotify?
As per Spotify Wrapped 2023, “Flowers” by Miley Cyrus is the most-played song on Spotify with 1.6 billion streams worldwide.
13. Which has the most monthly listeners on Spotify?
The Weeknd is the artist with the most monthly listeners, with 112.1M listeners.
14. How many songs have been uploaded on Spotify every month?
On average, 1,800,000 songs have been uploaded every month.
15. Males are 56%, whereas females are 44% in Spotify’s user database.
16. North America has the highest average Spotify daily users.
17. Over 44% of users access Spotify every day.
19. “Peso Pluma’s GENESIS” became the most streamed Musica Mexicana album in a week after its release on June 23, 2023.
20. For the first time, Spotify gives the option to its fans to curate the editorial playlist of “FUEGO”.
As per the quarter 3 2023 data of Spotify, they have 574 million monthly active users, which is 26% more on a Y/Y basis.
Source – Spotify Quarterly Report
The most strong growth was amongst the GenZ listeners and because of this, they improved the performance marketing efficiencies.
Following is the complete breakdown of the quarterly growth in Spotify monthly active users from 2017 to 2023
| Quarter – year | Monthly active users |
| Quarter 1 – 2017 | 138 million |
| Quarter 2 – 2017 | 149 million |
| Quarter 3 – 2017 | 160 million |
| Quarter 4 – 2017 | 157 million |
| Quarter 1 – 2018 | 180 million |
| Quarter 2 – 2018 | 191 million |
| Quarter 3 – 2018 | 207 million |
| Quarter 4 – 2018 | 217 million |
| Quarter 1 – 2019 | 232 million |
| Quarter 2 – 2019 | 248 million |
| Quarter 3 – 2019 | 271 million |
| Quarter 4 – 2019 | 286 million |
| Quarter 1 – 2020 | 299 million |
| Quarter 2 – 2020 | 299 million |
| Quarter 3 – 2020 | 345 million |
| Quarter 4 – 2020 | 356 million |
| Quarter 1 – 2021 | 365 million |
| Quarter 2 – 2021 | 381 million |
| Quarter 3 – 2021 | 406 million |
| Quarter 4 – 2021 | 422 million |
| Quarter 1 – 2022 | 433 million |
| Quarter 2 – 2022 | 456 million |
| Quarter 3 – 2022 | 515 million |
| Quarter 4 – 2022 | 489 million |
| Quarter 1 – 2023 | 515 million |
| Quarter 2 – 2023 | 551 million |
| Quarter 3 – 2023 | 574 million |
According to the Spotify quarter data of 2023, they have gained 29% of monthly active users from Europe, and because of this, their largest market share is from Europe.
North America comes second with 20% of MAU till quarter 2 of 2023.
The rest of the world accounts for 30% of Spotify MAU.
| Region | %age share of Monthly Active Users |
| Europe | 29% |
| North America | 20% |
| Latin America | 21% |
| Rest of the world | 30% |
In Q3 of 2023, their premium subscriber count grew by 16% Y/Y to 226 million premium users.
Following is the complete breakdown of the quarterly growth in Spotify monthly active premium users from 2017 to 2023
| Quarter, Year | Paying Subscribers |
| Quarter 1 – 2017 | 52 million |
| Quarter 2 – 2017 | 59 million |
| Quarter 3 – 2017 | 62 million |
| Quarter 4 – 2017 | 71 million |
| Quarter 1 – 2018 | 75 million |
| Quarter 2 – 2018 | 83 million |
| Quarter 3 – 2018 | 87 million |
| Quarter 4 – 2018 | 96 million |
| Quarter 1 – 2019 | 100 million |
| Quarter 2 – 2019 | 108 million |
| Quarter 3 – 2019 | 113 million |
| Quarter 4 – 2019 | 124 million |
| Quarter 1 – 2020 | 130 million |
| Quarter 2 – 2020 | 138 million |
| Quarter 3 – 2020 | 144 million |
| Quarter 4 – 2020 | 155 million |
| Quarter 1 – 2021 | 158 million |
| Quarter 2 – 2021 | 165 million |
| Quarter 3 – 2021 | 172 million |
| Quarter 4 – 2021 | 180 million |
| Quarter 1 – 2022 | 182 million |
| Quarter 2 – 2022 | 188 million |
| Quarter 3 – 2022 | 195 million |
| Quarter 4 – 2022 | 205 million |
| Quarter 1 – 2023 | 210 million |
| Quarter 2 – 2023 | 220 million |
| Quarter 3 – 2023 | 226 million |
| Age Group | Share of Users |
| 18 to 24 | 26% |
| 25 to 34 | 29% |
| 35 to 44 | 16% |
| 45 to 55 | 11% |
| 55+ | 18% |
Spotify’s 2023 third-quarter revenue grew by 11%, which amounts to $3.6 billion.
As of September 2023, Spotify registered a revenue of $13.64 billion.
They have 33% of market share globally as of 2023 in the global music industry.
The market share of Spotify has steadily been between 32% and 43% over the last 5 years.
Following is the sheet of market share from 2017 to 2023 –
| Year | Share |
| 2017 | 40.3% |
| 2018 | 42.7% |
| 2019 | 36.4% |
| 2020 | 32.5% |
| 2021 | 32% |
| 2022 | 31% |
| 2023 | 33% |
Spotify pays between $0.003 and $0.005 per play as of 2023, which is roughly 70% of its revenue.
Below are the rough estimates of Spotify’s streaming payouts to artists based on the above data:
| Number of Streams | Estimated Payout |
| Per Stream | $0.003 to $0.005 |
| 100 Streams | $0.3 to $0.5 |
| 1,000 Streams | $3 to $5 |
| 1 million Streams | $300 to $500 |
| 10 million streams | $30,000 to $50,000 |
“The Joe Rogan Experience” is the number-one podcast on Spotify worldwide. It is followed by Andrew Hubberman’s daring “Huberman Lab.”
Third on the list is an American true-crime podcast called “Over my dead body”
Emma Chamberlain’s “Anything Goes with Emma Chamberlain“, and House of R finish in the top five Spotify podcasts globally.
Source – Spotify
Spotify has 4 billion playlists across all genres, out of which 3000 are curated officially by Spotify. (source – https://newsroom.spotify.com/company-info/)
Pop music dominates 10 out of the top 20 Spotify playlists, according to the genre.
70% of Spotify’s top 20 most followed playlists are primarily made up of the latest releases.
| Playlist | Followers count |
| Today’s Top Hits | 33,906,373 |
| Global Top 50 | 17,396,265 |
| RapCaviar | 15,422,078 |
| ¡Viva Latino! | 14,016,849 |
| Baila Reggaeton | 10,969,913 |
| Rock Classics (personalized) | 11,629,932 |
| All Out 2000s (personalized) | 10,805,105 |
| Songs to Sing in the Car (personalized) | 10,437,875 |
| All Out 80s (personalized) | 10,315,357 |
| Beast Mode (personalized) | 10,037,388 |
| Chill Hits (personalized) | 8,703,431 |
| I Love My ’90s Hip-Hop | 7,882,313 |
| All Out 90s (personalized) | 7,818,948 |
| lofi hip hop music – beats to relax/study to | 7,756,521 |
| This Is BTS | 7,715,919 |
| Mood Booster (personalized) | 7,519,824 |
| Hot Country | 7,415,788 |
| Songs to Sing in the Shower | 7,387,128 |
| Esquenta Sertanejo | 7,347,200 |
| Peaceful Piano | 7,087,870 |
As reported in 2023, Spotify had over 100 million tracks on the platform.
In 2024, we can expect 22 million new tunes to be added by the end of the year.
Ed Sheeran is the most followed person on Spotify, with over 115.55 million followers.
Below are the top popular artists on Spotify –
| Rank | Artist | Followers |
| #1 | Ed Sheeran | 115.55 million |
| #2 | Arijit Singh | 96.52 million |
| #3 | Taylor Swift | 95.75 million |
| #4 | Ariana Grande | 95.67 million |
| #5 | Billie Eilish | 89.03 million |
| #6 | Drake | 82.29 million |
| #7 | Eminem | 78.72 million |
| #8 | Bad Bunny | 76.94 million |
| #9 | The Weeknd | 74.80 million |
| #10 | Justin Bieber | 74.74 million |
For the 2nd year consequently, Spotify is allowing its users to lock their “Playlist in a bottle.” To open up the bottle in 2025, be sure to seal your pick by January 31, 2024.
Now that you have read all these general Spotify stats, wouldn’t it be fun to check your own?
Spotify allows you to do this in many ways.
Spotify has been announcing its Wrapped plan every December since 2015. Users can see their music listening habits and statistics for a particular year.
For example: which artist have you listened to the most in the past year? or how many hours have you spent listening to music in total?
As soon as you access the phone or computer application, you can access the card packaging. Hard to remember as the app has capital letters and big cards. If you haven’t seen it before, wait for Dec 2024 to see it live!
Here are all the statistics from Spotify since its inception. This information comes from various places on the internet and can vary, but not by much.
Spotify will offer exciting things to its users and artists in 2024. Stay tuned to know more.
Arushi is a proficient SEO and ASO specialist with a 5-year track record working for B2B and B2C organizations. Currently, she is heading SEO strategy for Vaizle and helping businesses improve their online presence. A mountain girl at heart, she likes to recharge her creative abilities by taking long walks and listening to podcasts.
Copyright @VAIZLE 2024
.svg)
.svg)