How to Advertise on Facebook?

Facebook Analytics
Mamta May 17, 2024

In 2024, more people will spend time discovering brands online than ever. Especially for the age group of 16 to 24, social media has emerged as the go-to platform to consult before making any purchase.  

As such, it becomes crucial for business owners and marketers like you to run ads on multiple channels — including Facebook.  

After all, Facebook is the most popular social commerce space (with Instagram trailing right behind) with more than 10 million advertisers leveraging it for their benefit. And if you look up how many Facebook users in US, you will find there are more than 250.2 million people. That alone explains how huge Facebook is and its importance in the digital realm.  

But if you’re new to the social marketing landscape, understanding how to advertise on Facebook can initially seem quite overwhelming. Especially if you haven’t dabbled in the world of social advertising before. (Trust me – been there, felt that)  

To make this journey easier for you, I have compiled this comprehensive guide to help you understand how to run Facebook ads.  

What are Facebook ads?  

Facebook ads are online advertising posts that show up on a user’s explore feed to promote a certain product or service. Businesses like yours can run Facebook ads to generate qualified leads, build brand awareness, and drive traffic to their website.  

Now, you might ask – why Facebook? (especially when the younger audience is skewing towards Instagram or TikTok

The answer is simple! Facebook is still the most-used social media platform with 3.05 billion monthly active users and a massive ad reach of 1.98 billion people.  

Advertising on Facebook can be a game changer in multiple ways like:  

  • Fine-tune audience targeting to reach people who are more likely to make a purchase.  
  • Test multiple ad formats with different objectives to target consumers at every step of the marketing funnel.  

Types of Facebook Ads  

According to the official Meta page, different types of Facebook ads are:  

  • Image – Add static images to promote your brand. Before beginning, do check the recommended image dimensions here.
  • Video – Use video or motion graphics to make the content instantly striking.
  • Carousel – With carousels, you can add up to 10 images or videos in a single post.
  • Instant Experience – These are full-screen advertisements that open after someone taps on your ad.
  • Collection – Here, you get a large cover image or video with smaller product images underneath.  

How to Run Facebook Ads? 

Running Facebook ads is a simple process — as long as you’re familiar with the functionality of the Facebook Ads Manager tool. In a way, you can consider it to be the control center of Meta advertising.  

How to run facebook ads

Here are the steps you need to follow to run Facebook ads:

Sign up on Facebook Ads Manager  

Facebook doesn’t let anyone run ads with their personal profile. As such, it is compulsory to create an account with the ads manager tool. To get started, follow these steps:  

  • Go to the Facebook ads manager 
  • Click on the ‘Start Now’ button  
  • Set up your ad account on the onboarding page 
  • Add a payment method 
Facebook ads manager homepage

And voila – you’re good to go!  

Create a new ad 

After signing up on the ads manager, you will be able to see the empty dashboard (unless you’ve already created ads before). 

Click on the ‘Create’ button on the left and select which type of ad you want to create – a campaign or an ad set.  

Just to clear the basics, an ad set contains one or more ads and lets you define the audience, budget, and bid settings. On the other hand, a campaign is a collection of several ad sets and is used to define the objective of the actual ad that the user will see.  

Choose an objective  

Facebook’s ad platform is highly intuitive and designed to help advertisers reach their audience easily.  

As such, you get a total of eleven objectives for the campaign. By choosing an objective, you’re telling the platform what your campaign goals are and what action you want the consumer to take after seeing your ad.  

As of now, campaign objectives are divided into six categories: Awareness, Traffic, Engagement, Leads, App promotion, and Sales.  

Facebook ad manager – campaign objectives

Select your ad audience  

Here comes the most challenging part – selecting your ad audience. For someone who has never really run ads before, finding the right audience group can take a bit of time. As such, you’ll need to experiment with a few targeting options.  

Facebook lets you find the right audience based on factors like:  

  • Age 
  • Gender 
  • Education 
  • Languages 
  • Relationship 
  • Home 
  • Work 
  • Behaviors 
  • Connections 
  • Financial 
  • Ethnic affinity 
  • Generation 
  • Life events 
  • Parents 
  • Politics 
  • Interests 

Meta has also released guidelines for selecting custom audience groups. Once you have found the perfect settings that yield desirable results, you can save the audiences for later use.  

Set the budget & schedule  

On Facebook, you can set the ad budget in two ways:  

  • Daily budget: Here, you can allot a fixed amount that will run the ads throughout the day. The minimum budget is set at $1 for an ad set.  
  • Lifetime budget: The ad will run for a fixed duration and Facebook will pace the ad spend accordingly.  

If you don’t want to run ads instantly, you can also schedule them for a later duration. Generally, this option is ideal for running ads when the audience is online or during the holiday season.  

Work on the Ad Creative  

Once all the optimizations are done, you can proceed with the ad creation process. You get a total of 6 ad formats to work with. Based on the original objective, you can pick the one that aligns with your goals.  

The ads manager will also suggest appropriate ad types. For example: if you want to increase the number of clicks to the website, you can create links or carousels.  

Finally, it is time to upload the creatives. Remember, Facebook has certain design and text specifications for the same.  

Format specifications

How to Create Facebook Ads?  

Now that you know how to run Facebook ads, let’s check out a few things to keep in mind before initiating the creative process.  

How to create facebook ads

Understand your target audience  

If you’re wondering how to create Facebook ads that will resonate with everyone, I’ve got some bad news. You can’t.  

And even if you do, such ads are not likely to be effective.  

Therefore, it is better to define your audience segment clearly and create ads only for them. You can also utilize Facebook’s advanced targeting feature to select people following a specific app or page.  

Write an eye-catchy headline  

When it comes to online advertising, the headline contributes to 100% of your brand’s first impression. If it is not catchy enough, you might face trouble trying to get the consumer to read the rest of the ad creative.  

While the headline definitely needs to be interesting, it should also clearly convey the main message of the advertisement.  

Check out this Facebook advertisement by Vaizle. The headline ‘Never Pay Again for Connecting Ads to Google Sheets’ instantly hooks the reader and conveys what the deal is about.  

Facebook advertisement by Vaizle

Add social proof in the ad  

Imagine coming across an advertisement from a brand you’ve never heard of. The first thought to cross your mind will definitely be related to doubt regarding the company’s genuineness.  

To reassure the audience, you need social proof in the form of testimonials, comments, shares, reviews, etc.  

Here’s how Zoom is using a testimonial from the senior vice president of the Fox group as an advertisement.  

Zoom advertisement with a social proof

Sync your landing page and ad 

When running a Facebook ad, your main goal is to drive traffic to your website. But this can go wrong if your ad promises something that the landing page doesn’t even talk about.  

As such, it is crucial for you to sync the overall messaging of the ad and the landing page. Also ensure to keep the overall brand colors, images, and fonts similar throughout.  

In short, you can say that the landing page should feel like the continuation of the ad itself.  

Wix keeping the ad and landing page synced is a great example!  

Wix advertisement

In the ad creative above, Wix has highlighted its 4-step dropshipping process. Now, check the landing page and you will see that it follows the same theme and lists those 4 steps. 

Wix landing page

Analyze your Facebook ads with Vaizle  

That was all about how to run Facebook ads and work on the ad creatives.  

But let’s come to the step that will tell you if your strategies are actually working or not — analyzing ad performance.  

To make this process easy, you need the help of a comprehensive marketing analytics suite like Vaizle.  

Vaizle lets you track Facebook ad performance in terms of metrics such as amount spent, CPC, link clicks, reach, and more. One look at the dashboard will let you know how the ad has performed over the past day, week, or month!  

To summarize, the free Facebook ad analysis tool by Vaizle offers you:  

  • Complete ad performance overview  
  • In-depth conversion analysis 
  • Periodic analysis of ad campaign  

To become a data-driven Facebook advertiser, get started now.  

free social media tools

Wrapping Up  

If you’re wondering how to advertise on Facebook, you need to first create an account with the ads manager. Facebook Ads Manager or Meta Ads Manager is an advanced platform used by businesses and advertisers to create and manage ad campaigns.  

Once done, you can now go ahead and create new ads, ad sets, or campaigns. The tool also lets you easily tinker with the optimization settings, define the target audience, set the ad budget, schedule ads, and a lot more. 

After the campaign is live, you now need to constantly monitor the ad performance and see which audience group is responding more. That’s where the role of a marketing analytics platform like Vaizle comes in.  

To take a step further and elevate your marketing game, you must keep an eye on your competitors’ activities. See what ad strategies they are deploying and what the audience response is like. To get started, try out the Vaizle Social Media and Ad Analytics Tool today!  

About the Author



Mamta is an SEO Analyst with 2 years of experience. Currently, she is spending her time on content roadmapping to drive organic growth and engagement for SaaS businesses. Mamta is also an avid cinephile who spends her spare time watching latest action and sci-fi flicks from around the world.

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