How to Calculate Engagement Rate in 2024?

Marketing Strategies
Arushi Monga May 17, 2024

Leaving behind conventional marketing channels, social media is one of the biggest engagement hotspots today! 

However, getting more engagement isn’t the sole factor based on which you can judge the performance of your social media marketing. That’s why it is important to have an engagement rate calculator at hand. 

In this article, we will discuss engagement rate and how you can calculate it. 

What is the Engagement Rate? 

Engagement rate is a metric that tells you how much the audience is interacting with your content. In terms of social media, we can say that the engagement rate is a measure of the average interaction received per follower. 

In simple words, the engagement rate of your post tells you how well the content is performing and compelling the user to take action (liking, sharing, commenting on the post). 

What is the Significance of Calculating the Engagement Rate on Social Media? 

Social media metrics for marketers can help evaluate the extent of brand awareness online. Tracking indicators like follower growth, reach, and impressions is also a crucial step for judging the effectiveness of content. 

While these metrics help evaluate a brand’s social presence, it is the engagement rate that takes center stage. That’s where the importance of an engagement rate calculator comes in. Once you have the calculated engagement rate value in your hand, you can easily evaluate the account’s total interaction. The more people engage with your profile, the more impact it will have on your brand’s overall visibility in the market. To know effective ways to improve your engagement on Facebook, give 13 Simple Ways to Increase Facebook Engagement a read.

What are the Common Engagement Rate Metrics? 

Every social media platform has its way of measuring engagement. Here are some of the common engagement metrics you might come across: 

Social Media Platform Engagement Rate Metrics 
Instagram Likes, comments, shares, reactions, profile visits
Twitter (𝕏)Reposts, replies, mentions, branded hashtags 
Facebook Reactions, comments, clicks, shares
PinterestLikes, comments, pins
YouTubeLikes, comments, shares, saves, downloads
LinkedIn Likes, comments, reposts, shares via message, custom button clicks

To know more about each metric in detail, give Social Media Metrics: 5 Social Media Metrics You Need to Track a read. 

How to Calculate Engagement Rate?

To calculate the engagement rate, you need to divide the total engagement by the total number of followers and multiply it by 100. 

Engagement Rate formula = (Total Engagement / Total Followers) x 100 

Here, engagement = total number of reactions (likes, comments, shares, or reactions) 

Let’s understand this with an example. Suppose you have an Instagram account with 1000 followers and a recent post made by you receives 100 likes, 50 comments, and 20 shares. 

The total engagement of your post is 170 (100+50+20). 

Engagement Rate = 170 / 1000 x 100 = 17%

How to Utilize Engagement Rates in Your Social Media Strategy? 

Now that you know how to calculate engagement rate, let’s understand how it can benefit your social media strategy in the long run. 

Sure, it can be a great addition to your monthly reports to help show the content improvement over time. On the other hand, calculating engagement rates can also be beneficial for your personal growth. 

  • See what your audience likes: Find out which particular post gained the most engagement and try to recreate the same with different themes and ideas. Put those ideas in a content calendar for the future. 
  • Check what the customers think: Engagement isn’t always positive. You will also notice a spike in shares and comments if your content is perceived negatively. Find out about your audiences’ likes or dislikes and strategize accordingly. 

Frequently Asked Questions

What is considered to be a good engagement rate?

Anything between 1-5% is generally considered to be a good engagement rate. The more followers you have, the harder it can be to hike up the engagement metrics.

How can I calculate the engagement rate?

To calculate the engagement rate, you need to first add up the number of total engagements received in the form of likes, comments, shares, etc. Divide that value by the total number of followers you have and multiply by 100%.

What are common engagement metrics in social media?

Common engagement metrics on social media platforms include likes, shares, comments, shares via private messages, profile visits, etc.

About the Author

Arushi Monga

Arushi Monga

Arushi is a proficient SEO and ASO specialist with a 5-year track record working for B2B and B2C organizations. Currently, she is heading SEO strategy for Vaizle and helping businesses improve their online presence. A mountain girl at heart, she likes to recharge her creative abilities by taking long walks and listening to podcasts.

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