Looking to fine-tune your social media marketing strategy?
Good! This is the perfect time to make it happen!
In the same way that savory meals will taste strange without salt, so will social media platforms without good strategies for social media marketing.
That’s why we have put together a comprehensive guide to creating your marketing strategies for social media from scratch.
Whether you are new to social media strategy for a digital marketing agency in the USA or want to double-check your priorities – we have got you covered.
How Social Media Marketing Can Help Agencies
4 Steps To Creating Marketing Strategies For Social Media
Before we jump onto the strategies, let’s first lay out the basics of creating your social media strategy for a marketing agency in the USA.
And the simplest way to do it is – to ask yourself the 5 Ws:
- What is your purpose for being on social media?
- Who are your ideal customers?
- What are you planning to share?
- When are you going to share?
The answers to these 4 Ws will lead you to create a robust marketing strategy for your social channels.
Now let’s learn about the strategies!
7 Steps Of Social Media Marketing Strategy That Can Help Agencies
1. Set Reasonable And Attainable Social Media Marketing Goals
More than half of agencies know they must be present on social media- but they don’t know why.
No matter the social channels Facebook, Instagram, Twitter, or LinkedIn – the first step to a powerful social media strategy for a digital marketing agency is setting relevant and realistic social goals.
Obviously, your social goals need to align with your overall arching business goals, and they must be meaningful and SMART.
- Time Bound
The SMARter your marketing goals, the better chances that you’ll be able to realize them – and most importantly, you know how to meet them.
Don’t just create goals for the sake of creating them!
2. Establish Your Most Important Metrics And KPIs
Your strategies for social media marketing have to be goal-driven – period.
Without establishing relevant social media metrics, you won’t be able to determine the success of your campaigns, let alone grow your business on social platforms.
Don’t be hogged by easy-to-measure metrics. Rather dig into data that directly aligns with your goals.
Some of the important metrics to look into are: Reach, Clicks, Engagement, Hashtag Performance, Organic and Paid Likes, Sentiments, Views, and more.
Remember, an effective social media strategy is rooted in numbers. And these numbers must be put in context that aligns with your business goals.
3. Research Your Social Media Audience
Your target audiences on social media are not alike – and making assumptions about your audience is a bad move for marketers.
Different types of people use their social media in varying ways. If you haven’t already identified and documented your buyer’s persona, our advice is to start your research now and create your ideal buyer persona.
No matter your goals, to be successful in your social media strategy for a marketing agency, you have to have a solid understanding of your customer base.
With this piece of information in place, you can have a laser-focused advertising campaign that rightly appeals to your target audience.
The more you know about your audience, the better you can influence their decision with your social media strategy.
Remember: different platforms attract different audiences. To nail your social media marketing, you have to know where your target audiences are!
Marketers worry about how they are going to manage time and energy to operate accounts on each social network. But you don’t have to!
Discover the social network where your audience hangs out the most. And finding this answer shouldn’t be difficult if you know your customers well.
4. Explore How Your Competitors Navigate Social Media
There is no monopoly in the market. If you run a business, you WILL HAVE competitors. But you must definitely know what your business rivals are doing.
Before you start creating any content, conducting competitor analysis will give you a clear idea of what your competitors are up to. You better understand their strengths and weaknesses, exploit the gap of their weak social presence and give your potential customers what they desire from your business.
Then compare your competitors’ performances with your own, and optimize your own strategy. Rinse and repeat.
Also, you can use the knowledge to produce similar yet better materials.
5. Set An Achievable Social Media Resources
Let’s be realistic. Social media is a viable platform for marketing, just like any other form of marketing.
And as a marketer (serious about social marketing), you must be ready to allocate a budget accordingly. This is a very important step for scaling your digital marketing agency.
Don’t go bonkers with your social media budget. Find an ideal budget that brings your business the best ROI (Return on Investment) on your social media expenses. At the same time, it should also align with your overall business marketing strategies for social media.
6. Consider Paid Promotion To Boost Your Audience
The best part of social media marketing is its paid ads.
Paid promotions help you to reach relevant audiences by enabling you to target your ads demographically – making them only visible to your preferred target audiences.
Improved brand recognition, better promotion, and sales!
7. Track, Evaluate And Improve Your Social Media Plan
No matter how much planning you do for your social strategy, there is no surety that it is going to work out. However, it’s crucial to adapt and adjust your strategies for social media marketing multiple times throughout the year.
Without tracking your results, you will never understand the success of your social campaigns.
Having a constant eye on your social media strategy for a digital marketing agency will help put things into perspective. This means looking at your top-performing content and metrics and then adjusting your marketing strategies accordingly.
Yes, you will learn with trial and error. But monitoring your social metrics in real-time allows you to make small tweaks in your social media strategy for marketing agency over time – which is way better than sweeping, time-consuming changes.
Monitor your followers growth, find out what customers are most engaging with, and know your top-performing posts. All these will give you a better understanding of the marketing efforts of you and your team.
This guide touches plenty of moving pieces to maintain a modern social media presence. Use this valuable piece of content to improve your strategies for social media marketing and increase your reach. With the right strategy in place, you can turn your business into a personality that audiences communicate and connect with on a deeper level.
Anytime you desire to go that extra mile in social media marketing strategies for your agency, take time to check out Vaizle’s social media tool – which can be your magic wand in establishing your brand presence.