How To Do YouTube Competitor Analysis In 2024 (5 Easy Steps Detailed Guide)

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Siddharth Dwivedi May 29, 2024

As a business owner, you know that competition is always intimidating. And in today’s digital age, that competition can come from anywhere in the world. So how do you keep ahead of the curve and ensure that your business is on top? By conducting regular competitor analysis.

And when it comes to online businesses, there is no bigger platform than YouTube. So if you’re looking to do a YouTube competitor analysis in 2024, here’s what you need to know.

·         Identify your competitors

·         Check the number of subscribers they have

·         Adjust your strategies accordingly

·         Keep track of new features, algorithm updates, and policy changes

Are you curious about how your YouTube channel stacks up against the competition? Do you want to know what you can do to make your channel more successful? Read along!

What Is YouTube Competitor Analysis?

As the second largest search engine in the world, YouTube boasts over 2.6 billion monthly active users who upload 500 hours of video every minute. With such a large and engaged user base, it’s no wonder that businesses are utilizing YouTube as a marketing platform.

When it comes to promoting your business on YouTube, it’s important to first understand your competition. A YouTube competitor analysis tool will help you identify both the goals and strategies of your competitors, as well as any potential gaps in the market that you can capitalize on.

To conduct a thorough analysis, start by searching for your main keyword on YouTube. This will bring up a list of videos that are ranking for that term. Take a look at the titles and descriptions of these videos to get an idea of what kinds of content resonate with viewers.

Then, click on some of the videos to watch them and get a feel for the overall tone and approach that your competitors are taking. Once you have a good understanding of your competition, you can start to develop your own YouTube marketing strategy.

Keep in mind that simply copying what your competitors are doing shouldn’t be the end goal. Instead, use their strategies as an inspiration to come up with something unique and original that will capture viewers’ attention and help you stand out from the crowd.

6 Benefits Of Tracking And Analyzing Competitors On YouTube

By tracking your competitors on YouTube, you can see what’s working for them and what isn’t. You can also get ideas for your own YouTube marketing strategy. Here are some benefits of tracking and analyzing your competitors on YouTube:

Benefit 1: Market Awareness

If you want to stay ahead of the competition, it’s important to have a good understanding of what they’re doing. Tracking and analyzing your competitor’s activity on YouTube can give you valuable insights into their marketing strategies, the effectiveness of their campaigns, and what sort of content resonates with their audience. This information can help you adjust your plans accordingly and make sure that you’re always one step ahead.

Benefit 2: Identifying Opportunities

YouTube provides valuable insights into how your competitors are positioning themselves. By tracking their activities, you can identify opportunities to fill any gaps in their strategies.

In addition, analyzing your competitors’ YouTube channels can help you understand what content is resonating with their audience and why. This knowledge can guide your content strategy and ensure that you are creating the most effective videos possible.

Benefit 3: Understanding Your Audience and Tailoring Your Content

As a business, it’s important to understand your target audience and cater your content to them. By tracking and analyzing your competitors on YouTube, you can get a better understanding of what type of content is resonating with your audience and adjust your strategy accordingly. This will ensure that your content is more relevant to your target audience and helps you better connect with them.

Benefit 4: Adjusting Your Strategy According To Competition

One of the main benefits of tracking and analyzing your competition on YouTube is that you can adjust your strategy according to their activity. For example, if you see that a competitor is starting to gain more traction than usual, you can adjust your marketing strategy to try and take some of their market shares. Similarly, if a competitor is losing steam, you can adjust your strategy accordingly.

Benefit 5: Keeping Up With Market Trends.

By keeping an eye on what your competitors are doing, you can quickly adapt your strategies to stay ahead of the curve. This can help you maintain a top spot in your industry, and avoid being left behind by changing market trends.

Benefit 6: Collaborating With Other Creators

At its core, YouTube is a social media platform. One way to stay a step ahead of your competitors is by collaborating and creating content together. When you keep track of fellow creators in the same niche, you get a chance to reach their audience as well. 

Steps on how to do a YouTube competitor analysis

Competitor analysis is a vital part of any successful YouTube marketing strategy. By understanding what your competitors have done, you can learn from their success and not follow their mistakes. Here are five steps to conducting a successful YouTube competitor analysis:

1. Find your main competitors: Depending on the niche you want to enter, you will find hundreds of competitors. Here, your primary goal is to pick the main ones and not focus on the ones with a low market share or less relevancy. 

While picking the competitors, you can look at different factors like video views, number of subscribers, and engagement metrics. Note all the competitors in a spreadsheet to keep track of them easily.

2. Analyze their YouTube channels: Now that you know your main competitors, the next step is to research their YouTube channels. Check what kind of content they’re posting and how much traction it is gaining. 

Notice the branding strategies of their channels and what kind of overall vibe is the audience receiving. Also, keep an eye on the popular keywords and CTA’s that are performing well. 

3. Hear what the audience is saying: Another thing to keep in mind is how the audience perceives the content. Read comments and general reviews to get an idea about what they like or dislike about your competitors. 

Side by side, keep noting down ideas that you think the audience might like. 

4. Study your competitors’ performance: After going through the content of your competitors, you have to evaluate their overall performance. See how far they have come in how long. Check the total number of videos and subscribers. 

Also, check how often fellow creators are posting on their channel and their average engagement metrics. 

5. Work on your YouTube strategy: Once you’re done with the YouTube competitor analysis, it is finally time to plan a detailed strategy. Based on all the information collected so far, you will be able to check your competitors’ strengths and weaknesses. 

Pick points that are likely to work in your favor and learn from the mistakes of other creators. Finally, you’re ready to move ahead and work on your YouTube channel. 

Which YouTube Competitive Analysis Tool Is Best for Doing the Competitive Analysis

There are plenty of third-party tools to conduct YouTube competitor analysis! However, VidIQ is the right choice when it comes to a YouTube channel competitor analysis tool to help you out. 

This tool gives you a chance to get detailed information on the highest viewed content of your competitors, views per hour, and total subscriber growth. With all this data at hand, you can easily check if a particular video is still relevant or not. 

While you’re keeping a check on the competitors, it is also crucial to view the performance of your channel. 

Vaizle’s YouTube channel analytics tool tells you the engagement metrics for each post and helps identify the content that has received the highest numbers. Once you’ve access to the latest data, you can modify your present and future ideas accordingly.


We hope our guide on YouTube competitor analysis tool has helped you identify the areas of opportunity and competition in your YouTube channel market. Now that you understand what competitors are doing and how they’re succeeding, it is up to you to create content and other strategies that can help your channel stand out in the competitive landscape. With consistent effort, knowledge of these creative approaches, and a commitment to staying ahead of the curve, you can quickly see an increase in subscribers on your own YouTube page.

Frequently Asked Questions

How to view and analyze your YouTube statistics for any video

You can simply make use of the Vaizle YouTube competitor analysis tool where you get a quick overview of how your videos have been performing and the level of engagement each of them has received.

How to analyze your YouTube channel?

Vaizle is the perfect tool to analyze YouTube channels. Our analysis looks at a variety of metrics, like subscriber count, view count, and likes/dislikes ratio. We also provide meaningful insights into content-specific performance and you can compare up to 3 different channels at once. You’ll have access to easy-to-understand data visuals, so you can optimize your video strategy and reach the most viewers with your videos!

How can you find your competitors on YouTube?

Vaizle allows you to quickly and easily search for your competitors on YouTube. With our analysis tool, you can get real-time data and insights on your competitor’s channels to sharpen your own channel strategy. Our analysis tools also provide detailed information about your competitors’ videos and subscriber base, allowing you to monitor their progress and make informed decisions about your own content.

How to know if your YouTube post is effective or not?

With Vaizle’s YouTube competitor analysis tool, you can quickly and easily gain insight into the effectiveness of your YouTube posts. Our analytics allow you to compare how your post performs against competitors so that you can adjust your content strategy and hone your approach. We offer further insights such as audience engagement trends and recommended strategies so that you maximize the impact of each post.

About the Author

Siddharth Dwivedi

Siddharth Dwivedi

Siddharth built two bootstrapped companies from the ground up: Vaizle and XOR Labs. He’s personally managed over Rs 100cr in ad budget across eCommerce, D2C, ed-tech, and health-tech segments. Apart from being a full-time marketer, he loves taking on the challenges of finance and operations. When not staring at his laptop, you’ll find him reading books or playing football on weekends.

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