What Is The Best Time To Post On Linkedin To Increase Your Engagement?
Written By
Siddharth Dwivedi
As a professional, you should always be looking to improve your online presence and build your brand. One way to do this is by being active on social media, and LinkedIn is a great platform for professionals. But when is the best time to post on LinkedIn?
It depends on your industry and target audience. For example, if you’re in a B2B industry, Monday to Friday during business hours is generally a good time to post, as that’s when most people are checking their LinkedIn account. However, if you’re in a B2C industry, weekends or evenings might be better times to post, as that’s when people are more likely to be scrolling through their feeds.
To learn when to post on LinkedIn, let’s dive deeper
- Use relevant hashtags
- Use a mix of popular and niche hashtags.
- Don’t forget to tag people and companies.
- Add multimedia to keep things interesting.
Is there the best time to post on LinkedIn?
There’s no one-size-fits-all answer to this question – the best time to post on LinkedIn will depend on your target audience, the industry you belong to, and your goals.
According to research, these are the best times to post on LinkedIn and receive engagements too – Wednesday from 8–10 AM, Thursday at 9 AM and 1–2 PM, and Friday at 9 AM. According to studies, there are specific times of the day when people are seen browsing LinkedIn and looking out for opportunities and that is when posts should be put out.
However, there are a few general tips you can keep in mind. For starters, consider the time zones of your target audience. If you’re targeting professionals in the US, for example, you’ll want to take Eastern and Central time into account. Early morning (around 6 am) and late evening (around 8 pm) are generally considered the best times to post.
Another thing to keep in mind is the type of content you’re sharing. If you’re sharing something timely or newsworthy, you’ll want to post it during business hours so that more people will see it. On the other hand, if you’re sharing something that’s more evergreen or informative, posting outside of business hours can be just as effective (if not more so).
Ultimately, the best thing you can do is experiment and see what works best for you and your audience. Try posting at different times of day and week, and track how much engagement each post gets. Over time, you’ll start to see patterns emerge – and that’s when you’ll know you’ve found the best time to post for your business.
4 Factors To Consider When Posting Content On LinkedIn
Here are four factors you need to consider when posting content on LinkedIn:
Relevant Content
LinkedIn is a professional networking site that allows users to connect with business contacts and potential employers and when you have the right content, things hit the right spot too.
a. The target audience –
Who are you trying to reach with your content? Consider the age, location, gender, and interests of your target audience when planning your content strategy.
b. The purpose of the content –
What do you want your content to achieve? Whether you’re looking to generate leads, build relationships, or increase brand awareness, make sure your content aligns with your goals
c. The tone and style of the content –
How formal or informal should your writing be? What type of imagery will you use? Keep in mind that LinkedIn is a professional platform, so err on the side of caution when it comes to controversial topics or offensive language.
d. Timing and frequency –
How often should you be posting new content? Will you stick to a regular schedule or post as needed? If you’re posting several times per week, make sure each piece of content adds value and doesn’t feel like filler.
e. Posting formats –
What types of content will you share on LinkedIn? In addition to traditional blog posts, consider using infographics, videos, or even short-form updates.
Target Audience
When creating content for LinkedIn, it’s important to consider your target audience. Who are you trying to reach with your content? What kind of content will resonate with them? Keep the following in mind when determining your target audience
a. Their level of expertise
Are you writing for beginners or experts? Your content should be appropriate for your target audience’s level of expertise. If you’re writing for experts, don’t dumb down your content; if you’re writing for beginners, make sure to explain things clearly.
b. Their needs
What does your target audience need? What are their pain points? Address these in your content so that they know you understand their needs.
c. Their interests
What interests them outside of work? This can help you come up with ideas for blog posts, infographics, and other types of content that will capture their attention.
d. Their location
Where are they located? This can help you tailor your content to address relevant issues and trends in their area. For example, if you’re targeting an international audience, make sure to discuss global trends in your industry.
Optimal Timing
When it comes to posting content on LinkedIn, there are factors you should consider and know of the best time to post on LinkedIn:
a. The time of day:
Experiment with different times of day to see when your target audience is most active.
b. The day of the week:
Weekdays tend to be better for business-related content, while weekends are usually reserved for personal updates.
c. How often do you post:
Once or twice a week is generally sufficient, but if you have fresh, relevant content, you can post more frequently.
d. The length of your posts:
Keep your posts concise and to the point – long-winded posts tend to lose readers’ attention.
e. The type of content you share:
Share a mix of original articles, blog posts, infographics, videos, and other types of content to keep things interesting.
Engaging Format
When it comes to LinkedIn, the content you post should be in an engaging format that will encourage users to read and interact with your content.
a. Use an attention-grabbing headline-
Your headline should be attention-grabbing and make users want to read more.
b. Write compelling copy-
Your copy should be well-written and persuasive, offering value to readers.
c. Include images and videos-
Visuals can help break up text and add interest to your content.
d. Encourage engagement-
Ask questions, run polls, or include calls to action to encourage users to interact with your content.
e. Share interesting insights-
Share your industry knowledge and insights to position yourself as a thought leader in your field.
Incorporating Hashtags and Multimedia
When creating content for LinkedIn, it’s important to consider how you can use hashtags and multimedia to make your post more engaging. Hashtags can help users discover your content, and multimedia can add an extra layer of interest.
Here are some tips for incorporating hashtags and multimedia into your LinkedIn content:
1. Use relevant hashtags.
Make sure the hashtags you use are relevant to the topic of your content. This will help users find your post when they’re searching for information on that topic.
2. Use a mix of popular and niche hashtags.
Using a mix of popular and niche hashtags will help you reach a wider audience. Popular hashtags will help get your content in front of more people, while niche hashtags will help you reach a specific audience that may be interested in what you have to say.
3. Don’t forget to tag people and companies.
In addition to using hashtags, don’t forget to tag people and companies in your posts. This is a great way to get your content seen by others in your network, and it may also help you get featured in news feeds or on company pages.
4. Add multimedia to keep things interesting.
Adding images, videos, or infographics to your posts can help keep readers engaged with your content. If you have any original graphics or videos, be sure to share these as well.
Conclusion
With so many factors to consider when posting content on LinkedIn, it can be overwhelming. We hope that this blog gave you an idea of what the important factors are and how to optimize your content for them. Remember, just because something looks good doesn’t necessarily mean that it will be successful— proactively engaging with the platform to establish yourself as a thought leader is essential for success on LinkedIn. By creating thoughtful content and having patience, you should be able to generate massive results from your posts.
