Hootsuite Alternatives: Discover Top – 8 Social Media Analytics and Management Tools

Social Media Analytics
Siddharth Dwivedi July 10, 2024

Whenever we talk about analytics in social media, the first name that comes to mind is Hootsuite. It’s a well-established platform that was one of the pioneers in adapting to the ever-changing nature of social media.

Why Consider an Alternative to Hootsuite?

Hootsuite’s initial success was rooted in its ability to centralize social media management tasks and provide analytics to optimize strategies. However, several factors now prompt users to seek alternatives to Hootsuite. As the social media landscape evolves, users’ needs and expectations grow, leading many to explore other options. These alternatives to Hootsuite may offer more tailored features, better pricing, or more intuitive interfaces, making them appealing to businesses and individuals looking for the best fit for their social media management requirements.

Cost: Over time, Hootsuite’s pricing structure has become less competitive, particularly for smaller businesses and agencies operating on tighter budgets. Exploring Hootsuite alternatives can reveal more affordable options that provide comparable or even enhanced features, making it easier for budget-conscious users to manage their social media effectively.

Complexity: Despite its comprehensive feature set, some users find Hootsuite’s interface and setup process overly complex, requiring significant time and effort to master. Many Hootsuite alternatives offer simpler, more intuitive user experiences, enabling users to focus more on their social media strategies and less on navigating the platform.

Discontinued Free Plan: The removal of Hootsuite’s free plan has been a disappointment for many smaller users who relied on it for basic social media management needs. As a result, many are now searching for a Hootsuite-free alternative that can provide essential functionalities without the financial commitment, ensuring they can continue managing their social presence effectively without incurring additional costs.

Customer Support Issues: There have been notable complaints about the quality and responsiveness of Hootsuite’s customer support, impacting user experience. When exploring Hootsuite alternatives, finding a platform with robust and responsive customer support becomes a priority, ensuring any issues are promptly addressed to maintain smooth operation.

When evaluating alternatives to Hootsuite, it’s essential to prioritize features, usability, pricing, and customer support that best fit your organizational needs and goals. By carefully considering these aspects, businesses and individuals can identify the most suitable Hootsuite alternatives or a Hootsuite-free alternative that enhances their social media management efforts and aligns with their specific requirements.

Top Alternatives to Hootsuite for your business:

Here’s an in-depth look at some of the leading alternatives to Hootsuite, highlighting their key features, pros, cons, and pricing structures:

1. Vaizle

Vaizle One Marketing Analytics suite to replace them all

Vaizle is a great social media analytics tool that empowers businesses with real-time insights and competitive intelligence. With features like performance tracking, competitor analysis, and customizable reports, Vaizle helps optimize social media strategies for maximum engagement and success.


  • Real-time Performance Tracking: Here, you can track social media performance metrics in real time to optimize engagement strategies. This allows your business to quickly adapt and refine their tactics based on up-to-date data.
  • Comprehensive Competitor Analysis: Gain insights into competitors’ strategies and performance to benchmark against industry standards. With this feature, you can identify market trends and stay ahead of the competition.
  • Customizable Reports: Need to present a report to your team or clients? Use Vaizle white-label report builder to create visually appealing reports tailored to specific business needs. These reports can be customized to highlight the most relevant metrics and insights.
  • Hashtag Performance Insights: Analyze hashtag performance to enhance content reach and engagement. Understanding which hashtags are driving the most engagement can significantly improve social media strategies.
  • Sentiment Analysis: Monitor brand sentiment across social media platforms for effective reputation management. This feature helps in understanding public perception and addressing any negative sentiment promptly.
  • Audience Insights: Understand audience demographics and behavior to create targeted marketing campaigns. With detailed audience insights, you’ll be able to work on more personalized and effective marketing strategies.
  • Data Export Capabilities: Seamlessly integrate data with other tools (Google Sheets & MS Excel) for comprehensive analytics. This ensures that all social media data can be consolidated and analyzed alongside other business metrics.


Vaizle pricing starts only at $14/month, which makes it an affordable option for small to mid-sized businesses. Additionally, Vaizle is often considered a free Hootsuite alternative due to its budget-friendly pricing and robust feature set, offering great value for businesses looking for cost-effective social media management solutions.

BONUS: You can now sign up for a 7-day trial for $1 only.

2. Rival IQ

Rival IQ is a competitive intelligence tool that provides valuable insights into competitors’ social media strategies, SEO performance, and online presence, helping businesses make data-driven decisions for success.


  • Comprehensive Social Media Analytics: Track and compare social media performance metrics across competitors. This feature positions Rival IQ as one of the top Hootsuite alternatives for businesses focused on competitive analysis.
  • Real-time Data Insights: Stay updated with real-time data to make informed decisions quickly. The ability to access up-to-the-minute information ensures that businesses can respond promptly to market changes.
  • User-friendly Interface: Navigate data effortlessly with an intuitive interface. Rival IQ’s ease of use makes it an appealing choice for users looking for Hootsuite alternatives that are straightforward and efficient.
  • SEO Performance Tracking: Monitor SEO metrics to enhance digital marketing strategies. This feature helps businesses improve their online visibility and search engine rankings.
  • Content Engagement Analysis: Analyze content performance to optimize engagement and reach. Understanding which types of content resonate most with audiences can significantly enhance social media strategies.


Although comprehensive, Rival IQ can be relatively expensive, starting at $239/month, potentially limiting accessibility for smaller businesses or agencies with budget constraints. Despite the cost, its extensive feature set makes it a worthy option among Hootsuite competitors for those who can invest in its capabilities.

3. Buffer

Buffer, a veteran in the social media management industry, has been operating since November 2010.


  • Scheduling Simplicity: Easily queue and publish content across multiple social media platforms with a user-friendly interface. This makes Buffer an excellent choice for those seeking a straightforward, free Hootsuite alternative for basic scheduling needs.|
  • Analytics and Insights: Track post engagement, reach, and audience interactions to refine content strategies. For more advanced analytics, users can opt for Buffer’s premium plans, positioning it as a paid Hootsuite alternative.
  • Content Calendar: Plan and organize content schedules effectively for improved workflow management. The content calendar helps users maintain a consistent posting schedule and visualize their social media strategy.
  • Team Collaboration: Collaborate with team members on content creation and scheduling. This feature supports efficient teamwork and ensures that all members are aligned with the social media strategy.
  • Integration Options: Integrate with various third-party tools for enhanced functionality. Buffer’s integrations expand its capabilities, making it a versatile tool for different marketing needs.


Buffer offers a free plan with essential features, making it a viable free Hootsuite alternative for individuals and small businesses. For advanced features, Buffer’s premium subscriptions start at $50/month for mid-size, providing a comprehensive paid Hootsuite alternative for users who need more robust capabilities.

4. Later

Later is a social media management platform that helps businesses and creators plan, schedule, and publish content across all their social media channels. It also includes features for analytics, collaboration, and link in bio.


  • Analytics Tools: Gain insights into social media performance to optimize content strategies. Later’s analytics tools help businesses understand what works best for their audience.
  • Link in Bio Feature: Drive traffic and engagement with a customizable link in bio feature. This feature is particularly useful for directing followers to multiple destinations from a single social media profile.
  • Visual Content Calendar: Plan and schedule visual content across social media channels. The visual content calendar ensures that posts are visually appealing and strategically timed.
  • Team Collaboration: Collaborate with team members to streamline content creation and scheduling processes. Later facilitates teamwork and ensures everyone is on the same page.
  • Content Optimization: Use analytics to refine content strategies and improve audience engagement. This optimization helps businesses stay ahead in the competitive social media landscape.


Later’s pricing starts from $ 53.33/month for mid-size, making it a competitive option among Hootsuite alternatives for businesses and influencers looking to grow their online presence.

5. Agorapulse

Agorapulse is a comprehensive social media management platform that provides a wide range of tools, including social planning, publishing, monitoring, and analytics features, making it a complete solution for businesses seeking to manage their social media presence effectively.


  • Social Listening: Monitor brand mentions, keywords, and industry trends to manage brand reputation effectively. This feature sets Agorapulse apart from other Hootsuite alternatives by offering real-time insights into online conversations.
  • Advanced Publishing Features: Schedule, queue, and recycle content to optimize posting times for maximum engagement. Agorapulse’s advanced scheduling capabilities cater to businesses seeking efficient content management solutions.
  • In-depth Analytics: Gain detailed insights into audience demographics, engagement metrics, and competitor analysis. The comprehensive analytics provided by Agorapulse aid in strategic decision-making and performance evaluation.
  • Content Moderation: Manage comments and interactions across social media platforms from a single dashboard. This centralized moderation feature simplifies community management tasks.
  • Reporting Customization: Create customizable reports tailored to specific business goals and KPIs. Agorapulse allows users to generate insightful reports that align with their unique social media objectives.


Agorapulse offers plans starting at $79/month for mid-size, with varying feature availability based on subscription tier. This pricing structure positions Agorapulse as a premium choice among Hootsuite alternatives, catering to businesses that require extensive social media management capabilities.

6. Social Insider

Social Insider is a social media analytics, reporting, and benchmarking tool that aims to deliver quality insights to data-driven agencies. It provides a wide range of features that will help you to analyze your social media account data. 


  • Insightful Analytics: Gain valuable insights into social media performance metrics such as engagement rates, reach, and audience demographics. These insights help refine content strategies for optimal effectiveness.
  • Easy-to-Use Interface: Enjoy a clean and intuitive interface designed for seamless navigation and user-friendly experience, ensuring efficient use of the platform.
  • Custom Reporting: Create detailed, customizable reports that track progress over time and highlight key performance indicators (KPIs). These reports are invaluable for demonstrating ROI and identifying areas for improvement.
  • Competitive Benchmarking: Compare your social media performance against competitors within your industry. This feature enables to identify trends and opportunities to stay ahead in the market.
  • Integration Capabilities: Integrate seamlessly with major social media platforms like Facebook, Instagram, Twitter, and LinkedIn. This ensures that data synchronization is smooth and comprehensive across all your social media channels.


Social Insider offers flexible pricing starting at $82/month. This pricing structure includes comprehensive features tailored for agencies and businesses that prioritize data-driven marketing strategies and seek a reliable Hootsuite alternative.

7. Sprout Social

For enterprises seeking a social media management platform with even greater capabilities than Hootsuite, Sprout Social could be the ideal solution.


  • Advanced Publishing Features: Schedule, queue, and recycle content across social media platforms to optimize engagement and reach.
  • Social Listening and Monitoring: Monitor brand mentions, industry trends, and audience sentiment to drive proactive engagement strategies.
  • Customizable Reporting: Create detailed reports tailored to specific business objectives and metrics, providing comprehensive insights into social media performance.
  • Engagement Analytics: Track audience interactions and engagement metrics to refine content strategies and improve audience engagement.
  • Integration Options: Integrate seamlessly with various third-party tools and platforms for enhanced functionality and workflow efficiency.


Sprout Social offers plans starting at $199/month. While it competes with Hootsuite alternatives, it provides comprehensive features suitable for businesses looking to leverage advanced social media management capabilities.

8. Socialbakers (now emplify)

Socialbakers currently known as Emplify is a social media management and analytics platform that helps businesses and agencies track, measure, and optimize their social media performance. It offers a wide range of features, including social media analytics and reporting.


  • Analytics and Reporting: Gain deep insights into social media performance to drive strategic decisions and improve ROI.
  • User-Friendly Interface: Clean and intuitive interface designed for ease of use, ensuring efficient navigation and usability.
  • Competitive Analysis: Benchmark performance against competitors to identify industry trends and opportunities, making it a viable Hootsuite competitor.
  • Customer Support: Access 24/7 customer support for assistance with platform usage and troubleshooting, ensuring smooth operations.
  • Integration Options: Integrate seamlessly with major social media platforms and third-party tools for enhanced functionality and data synchronization.


Socialbakers (Emplify) offers customized plans starting at $240/month, positioning itself as a premium Hootsuite alternative with robust analytics and reporting capabilities.


Choosing the right social media management tool is crucial for optimizing your digital marketing efforts. Whether you’re a small business, agency, or individual influencer, the Hootsuite alternatives, Hootsuite competitors, and free Hootsuite alternatives listed above offer diverse features and pricing structures to suit various needs.

By evaluating each platform’s strengths in analytics, scheduling, monitoring, and reporting, you can find the perfect fit to enhance your social media strategy effectively.

Explore these alternatives to Hootsuite to streamline your social media management and drive meaningful engagement across platforms. Invest in a tool that not only meets your current needs but also scales with your business growth and objectives. This expanded content provides a comprehensive overview of each alternative to Hootsuite, focusing on features, pros, cons, and pricing, while incorporating the specified keywords to enhance SEO relevance.

Frequently Asked Questions

What are some features to look for in a Hootsuite alternative?

When evaluating alternatives to Hootsuite, consider features such as advanced analytics, integration capabilities with other software, pricing models, ease of use, and availability of customer support.

Are there any free Hootsuite alternatives available?

Yes, tools like Vaizle, Social Insider, Sprout Social, and Rival IQ offer free plans or trials, making them viable alternatives for businesses looking to minimize costs.

Does Hootsuite have a free plan?

No, Hootsuite no longer provides a free plan. While you can initially access Hootsuite at no cost through a 30-day free trial, ongoing use requires selecting from its paid subscription options. Prices for these plans start at $99 per month for a single user.

About the Author

Siddharth Dwivedi

Siddharth Dwivedi

Siddharth built two bootstrapped companies from the ground up: Vaizle and XOR Labs. He’s personally managed over Rs 100cr in ad budget across eCommerce, D2C, ed-tech, and health-tech segments. Apart from being a full-time marketer, he loves taking on the challenges of finance and operations. When not staring at his laptop, you’ll find him reading books or playing football on weekends.

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