Instagram Analytics
Siddharth Dwivedi May 17, 2024

In today’s digital age, Instagram has become one of the most popular social media platforms with over one billion monthly active users. With such a large user base, Instagram offers a massive opportunity for businesses and individuals to promote their brands and grow their following. However, getting more followers on Instagram is not an easy task, and it requires effort and dedication.

And we’re not suggesting buying followers or using bots. While these tactics may give a quick boost to your follower count, they won’t provide any long-term benefits.

Ready to tweak your presence and attract more authentic and organic Instagram followers?  This post breaks down all the points, of how it happens.

11 ways to increase more followers on Instagram

This post shows all the ways, how to increase your Instagram followers organically. We will not discuss the ways to increase your Instagram followers from paid ads.

Optimize your Instagram Profile

Your Instagram profile is the first impression users will have of your account, so it’s essential to make sure it represents you or your brand effectively. 
Ensure your profile picture is clear, your bio is concise and informative, and you use a CTA (call-to-action) to encourage people to follow you. Consider using keywords relevant to your niche in your bio, making it easier for potential followers to find you.

These details which are there on the above image define your brand identity on Instagram. This information impact your account’s discoverability. The main advantages for building the follower friendly account are mentioned below – 

  • Increased Engagement: A follower-friendly account attracts more engagement from users. When your followers feel connected to your brand and enjoy your content, they are more likely to comment, like, and share your posts, leading to increased engagement and visibility on the platform.
  • Greater Reach: A follower-friendly account helps you reach a wider audience. When your followers engage with your content, it appears on their friends’ feeds, increasing your visibility and attracting new followers to your account.
  • Improved Brand Awareness: Building a follower-friendly account helps increase your brand’s awareness. When users enjoy your content and engage with it, they are more likely to remember your brand and share it with others, leading to increased brand awareness and recognition.
  • Higher Conversion Rates: A follower-friendly account can lead to higher conversion rates. When your followers trust and enjoy your brand, they are more likely to convert into paying customers and recommend your products or services to others.

Although it is acceptable to link to your homepage, it may not always be the most optimal solution. To foster more valuable engagements with your audience, having a social landing page that directs them to multiple links can be advantageous.

By doing so, your audience is given complete authority over how they choose to interact with your business going forward, resulting in a superior experience for your followers.

Interact with your customers, brand advocates, and influencers

Interact with your customers, brand advocates, and influencers is crucial for building a strong and loyal community on Instagram.This not only helps foster a sense of connection and trust with your audience, but it can also lead to increased engagement and brand awareness as your followers share your content with their networks. 

Additionally, partnering with influencers and brand advocates can help expand your reach and attract new followers to your account. 

Establish a regular posting schedule on Instagram

Creating a consistent Instagram posting schedule is crucial for building a strong presence on the platform. By posting consistently, you keep your followers engaged and informed about your brand, while also increasing your visibility and reach on the platform. It’s important to establish a schedule that works for you and your audience and to stick to it as closely as possible. 

By creating a consistent posting schedule, you can build a loyal community around your brand and drive long-term growth and success on Instagram.

Discover your  best time to post

Discovering the best time to post on Instagram is crucial for optimizing your content’s reach and engagement. By posting at times when your audience is most active on the platform, you can increase your chances of getting more likes, comments, and shares. To determine the best time to post, you can use Instagram analytics tools that provide insights into your audience’s behavior and engagement patterns. 

Additionally, you can experiment with posting at different times and days of the week to see when your content performs best. 

As per Vaizle, the ideal time to post the Instagram post is 4 AM (calculated in the IST time zone)

Avoid using fake followers

It is crucial to avoid acquiring fake Instagram followers because they provide no real value to your account and can actually harm your reputation. Fake followers are often generated by bots or purchased from third-party websites, and they typically have no interest in your content or brand. 

Having a high number of fake followers can negatively impact your engagement rate and credibility, as it makes it difficult to accurately measure the success of your Instagram efforts. Moreover, Instagram has strict policies against the use of fake followers and can penalize accounts that engage in such practices. Therefore, it is best to focus on building an organic following through authentic engagement.

Authentic Instagram followers are capable of engaging with your posts through sharing, liking, and commenting. Furthermore, they value the effort you put into communicating with them. Demonstrating this level of genuineness is significantly more impactful and sustainable than resorting to tactics such as purchasing Instagram likes or other ineffective methods.

In the above example, you can see that this brand is engaging with most of their real followers and this will help them to build trust among their followers this exercise will also help in getting more engagement on their Instagram account. 

Upload more Instagram Reels 

Uploading more Instagram Reels is an effective way to boost your engagement and increase your followers on the platform. Since Reels are short and highly shareable, they have the potential to reach a wider audience beyond your existing followers. Moreover, Instagram’s algorithm favors accounts that create and post Reels frequently, making it a great way to increase visibility and reach. To make the most of this feature, consider experimenting with different types of content, such as behind-the-scenes footage, tutorials, or entertaining skits. By consistently uploading engaging and relevant Reels, you can build a loyal following and establish yourself as a valuable content creator on Instagram.

For the best result in reels – 

  • Add the popular hashtag to the caption of your reels. 
  • Use the trending sounds on your reels. 
  • Keep your reels short and snappy. 
  • Create original content
  • Use the proper light when making the video for your reels. 

Enhance your Instagram Stories highlights

Instagram Story Highlights are a great way to showcase your brand or personal identity and make it easy for followers to access your best content. 

Story Highlights are curated collections of your previously posted Instagram Stories that are saved on your profile for as long as you want them to be. This feature enables you to organize your content into categories, such as products, tutorials, or travel, and makes it easier for followers to find what they are looking for. Additionally, you can customize your Highlight covers with branded images or colors to make them more visually appealing. Overall, Instagram Story Highlights are an effective way to provide value to your followers and increase your brand engagement.

Use the relevant hashtags as per your business niche

Using relevant hashtags on Instagram is an effective way to increase visibility, attract new followers, and build your brand presence. When choosing hashtags, it’s important to use ones that are relevant to your business niche and target audience. This allows you to reach the right people who are interested in the type of content you create or the products/services you offer. 

To find the best hashtags for your business, research your industry and competitor accounts to see what they are using, and you can also take the help of Vaizle Hashtag analyzer tool to get the hashtag ideas. Additionally, consider using niche or location-specific hashtags to reach a more targeted audience. However, be mindful of using too many hashtags, as this can come across as spammy and decrease engagement. 

A good rule of thumb is to use 5-10 relevant hashtags per post and ensure they are tailored to your niche and audience.

Make Sure Your Instagram Content is Accessible

Accessibility is an important consideration when it comes to creating Instagram content. By ensuring that your content is accessible, you can reach a wider audience and make your account more inclusive. 

To make your content accessible, there are a few key things to keep in mind –  

  1. Make sure that your images and videos are high-quality and clear, with a strong contrast between the foreground and background.
  2.  Consider adding alt text to your images and videos, which provides a description of the visual content for those who use screen readers.
  3. Use clear and concise language in your captions, and avoid using slang or overly complicated terminology. 

By making your content accessible, you can create a more welcoming and inclusive Instagram account for all of your followers.

Keep a consistent content calendar on Instagram

Keeping a consistent content calendar on Instagram is an essential component of building a successful account. By planning your content in advance, you can ensure that your posts are high-quality, engaging, and on-brand. To create a content calendar, start by determining how often you want to post on Instagram, whether it’s daily, every other day, or a few times a week. Then, brainstorm ideas for your content, such as product photos, behind-the-scenes glimpses, or user-generated content. Create a spreadsheet or use a scheduling tool to plan out your posts in advance, including captions and hashtags. By following a consistent content calendar, you can build momentum and keep your followers engaged with your brand. 

Try to post User-Generated Content On Instagram

User-generated content (UGC) is a powerful tool for building engagement and community on Instagram. By encouraging your followers to create and share their own content featuring your brand, you can showcase the authentic experiences and perspectives of your audience. To lean into UGC on Instagram, start by creating a branded hashtag that your followers can use when they share their content. You can also feature UGC on your own account by reposting it or creating Instagram Stories that showcase your followers’ posts. Another way to encourage UGC is by running contests or challenges that encourage your followers to create and share content related to your brand. By leveraging UGC on Instagram, you can build a stronger connection with your followers and create a more authentic and relatable brand image.


In conclusion, getting more Instagram followers organically requires a combination of tactics that prioritize building a strong, authentic, and engaging presence on the platform. By focusing on creating high-quality content, engaging with your audience, utilizing relevant hashtags, and leveraging the power of Instagram features such as Reels and Stories, you can increase your reach and attract new followers to your account. Additionally, it’s important to avoid shortcuts like buying fake followers or likes, as these tactics can ultimately damage your brand’s reputation and hinder your long-term success on the platform. By committing to a consistent, strategic approach to Instagram, you can build a loyal following and achieve your social media marketing goals.

About the Author

Siddharth Dwivedi

Siddharth Dwivedi

Siddharth built two bootstrapped companies from the ground up: Vaizle and XOR Labs. He’s personally managed over Rs 100cr in ad budget across eCommerce, D2C, ed-tech, and health-tech segments. Apart from being a full-time marketer, he loves taking on the challenges of finance and operations. When not staring at his laptop, you’ll find him reading books or playing football on weekends.

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