Did you know that Instagram currently has more than 2 billion users and almost 90% of them follow at least one business account? Not knowing how to sell on Instagram means that you’re missing out on a huge number of customers you’d never reach with a physical store!
The platform has transformed the e-commerce sector by bringing forward multiple tools like the shopping tab, product stickers, and Instagram checkout. But how can you make the best use of these features to get more eyeballs on your account and provide users with a seamless shopping experience?
This article will tell you everything you need to know about how to sell on Instagram. Keep reading and get ready to grow your audience.
How to Sell on Instagram
- Define Your Niche
- Collaborate With Influencers
- Work on Your Brand’s Visual Appeal
- Advertise on Instagram
- Get on the Reels Bandwagon
- Choose Relevant Hashtags
- Add a Landing Page Link to the Bio
- Enable Instagram Checkout
- Use Automated Messages for DMs
What are the Ways to Sell on Instagram?
Selling on Instagram isn’t a task where one can adopt a cookie-cutter approach. Based on what works best, you need to create an effective sales strategy. Here are a few notable ways you must consider:
1. Define Your Niche
First and foremost, you should define a proper niche for your business account. A niche consists of a group of people that might find your content interesting and relevant. For example, if you’re posting DIY videos, your content will be most liked by people interested in arts and crafts.
While you can post whatever you want, mixing niches is generally considered a bad idea. Staying true to a single category and creating content accordingly can help you build a community of like-minded people.
To pick a niche, you can start by noting down your interests. Based on that, research what performs best in that category and start listing your business goals.
2. Collaborate With Influencers
In a way, Influencers are the backbone of Instagram’s for you page (FYP) and bring forward the latest trends and ideas. As such, partnering with someone who already has plenty of audience can help users discover your profile easily.
Influencers act as brand ambassadors and create content promoting your products or services for monetary benefits. You can work with them on a one-time basis or gradually start selling on Instagram with a long-term content plan.
For example, look at this post by @calsnape for Sun Peaks Resort. Callum is a Canadian adventure and travel photographer who was hired by a local resort in British Columbia to promote top winter attractions.
To see more examples of Instagram Collab posts, check out How To Use Instagram Collab Posts in Social Media Strategy.
3. Work on Your Brand’s Visual Appeal
At its core, Instagram is all about aesthetic appeal. Small-scale brands and digital marketers can leverage the platform’s visual-centric aspect by creating eye-catching content to advertise their products or services.
To work on your brand’s visual character, you can follow these steps:
- Establish a fixed color palette for your account: Not only will it make your profile look more organized and sophisticated, but also help users recognize your brand with the same color scheme.
- Create Insta-worthy thumbnails: If you’re posting reels, the default thumbnail or cover image is the first frame of the video. However, the user might never even click on it if it’s not a very captivating shot.
- Use HD images and videos: Blurry or pixelated content isn’t generally great to look at. Investing in a good camera and editing software can help navigate this issue and generate higher-quality media content.
Additionally, if you’re wondering how to sell on Instagram with carousels, have a look at this post by Chanel! When the original image didn’t fit the platform dimensions, they decided to break it into different parts.
4. Advertise on Instagram
Currently, Instagram isn’t just hailed as a leading networking platform, but also an advertising one. According to official channels, approximately 70% of shoppers look to Instagram before making a purchase.
Launching an ad campaign on Instagram can undoubtedly be a pivotal step in achieving your sales numbers. Simultaneously, it helps generate user engagement, thus positively impacting the overall performance of your profile.
Instagram allows different types of ads like photo ads, collection ads, and explore ads. You can also boost a high-performing normal post to turn it into an advertisement.
Once your ads are up and running, the next step is to track how they are performing.
If you’re wondering how to get a comprehensive ad account overview, head to the Vaizle Instagram Analytics Free tool. Here, you can learn all about key metrics like ad spend, link clicks, cost per click (CPC), and average order value (AoV) to understand the performance of your ads.
5. Get on the Reels Bandwagon
Selling on Instagram is now much easier with reels! After TikTok’s massive popularity, Instagram also launched a similar short vertical video format, allowing brands to showcase their products more effectively.
Compared to other content forms, reels get twice the number of impressions and can ultimately mark your presence in a specific niche. This begs the question – how to sell on Instagram with reels? Here are a few notable ideas:
- Create relatable and trending content to get noticed by your target audience. Here, you might not directly promote your products but aim to get more eyes on the profile.
- Tag product in reels. If you have enabled Instagram shopping, you can now tag a specific product in your reel from the available collection.
- Generate how-to content. For example, if you’re a brand supplying instant coffee, create coffee recipe videos to ignite customer interest.
Creating reels isn’t where your work ends! Here, you must also keep an eye on your account’s numbers and simultaneously check what the competitors are doing.
Vaizle Social Media Competitor Analysis Tool can come in handy for that! It lets you find essential insights like the most active days, top posts, and engagement rate. Likewise, you can check the performance of your competitor brand’s account and compare it with yours. Based on these data-driven insights, you can make changes in your content strategy accordingly.
6. Choose Relevant Hashtags
Hashtags offer a goldmine of potential for social media SEO! They bring exposure to your content and increase overall audience engagement.
However, you can’t just randomly add a few hashtags to your captions and expect them to magically skyrocket the impressions. Instead, you need to smartly pick the trending hashtags that are relevant to your profile or industry.
Read this article 100+ Trending Hashtags for Instagram Reels to boost engagement to find the top picks easily!
However, to evaluate the performance of hashtags by competitor brands, the Social Media Competitor Analysis Tool by Vaizle is your best bet. It lets you see the number of posts made using a particular hashtag on different platforms and their engagement share. You can also see top posts made using a hashtag on different brand accounts.
7. Add a Landing Page Link to the Bio
Instagram bio is like the overall summary of your account. In most cases, it can either make or break your impression on a user’s mind.
Usually, profiles with less than 10k followers aren’t allowed to post swipe-up links in their stories. So how do you sell on Instagram in such a situation?
Well, the answer is quite simple. You utilize the bio section to add a link to your website/ landing page or portfolio. When the user visits your profile, they will click on this link and ideally enter the sales cycle.
8. Enable Instagram Checkout
If you’re not active on different e-commerce portals, setting up an Instagram shop can help drive sales.
Here, the user doesn’t need to leave the application and can finalize the purchase by using the in-app shop only. It also helps with subsequent purchases as the application stores user information for the next time, thus saving additional effort.
However, this feature isn’t yet available for everyone. Only US-based businesses and creators can enable Instagram checkout.
9. Use Automated Messages for DMs
If you’re wondering how to sell products on Instagram to everyone who leaves a DM query, you should set up automated messages.
Seth Godin coined the phrase “permission marketing” in the 1990s and concluded that consumers tend to respond well when they reach out themselves. Getting a DM query means that the user is already interested in your product and can be converted into a prospective customer easily!
However, to do that, you need to respond quickly. With thousands of messages flooding in, it is impossible to respond to each of them individually. That’s where automated messages help in selling on Instagram.
How to Set up Instagram Shopping?
Launched in 2020, Instagram Shop allows you to have a digital in-app storefront. A ‘View Shop’ button appears on the top of your profile from where the user can browse through the available catalog and purchase it directly from the official listed website.
Setting up an Instagram shop is incredibly easy. Firstly, ensure that you’re located in an eligible country where IG shopping is in operation and your account meets all the commerce policies.
Now, follow these steps:
Step 1: Convert your personal account into a business one. To do the same, you can go to Settings and Privacy, and then click on ‘Switch to professional account.’
Step 2: Go to Meta’s Commerce Manager and click on ‘Create a Shop.’ Here, US businesses can choose the checkout method.
Step 3: Link the shop to your Facebook page for easy access from both platforms.
Step 4: Start making your product catalog. To do so, you can:
- Ensure that you’re logged in to the Commerce Manager.
- Click on ‘Catalog,’ ‘Add Products,’ and ‘Add Manually.’
- Start uploading the product name, image, and description.
- Link your official website where the user will be redirected.
- Add other crucial details such as product price, availability, and categorization.
- Finally, mention different shipping options and click on ‘Add Product.’
Step 5: Integrate your profile with any E-commerce database like Shopify or BigCommerce.
Step 6: Lastly, go to your profile settings and submit your account for review. Once approved, your Instagram shop will be visible on your profile.
Do You Need a Business License to Sell on Instagram?
No, there’s no hard and fast rule regarding selling on Instagram with a business license. However, you must comply with all the policies laid out by the platform. Side by side, you must be selling a physical product, be located in an eligible country, and provide accurate account information to Instagram.
Also, Instagram must know you’re a legitimate business in the given industry. As such, it is mandatory to have a website for your company. So, if you don’t already have one, get started with building your web presence first and foremost!
Instagram is an excellent platform to build brand awareness, generate leads, and drive traffic to your website. Setting up an IG shop allows you to reach potential customers outside of your geographical region and have an organized catalog of all your products.
Hopefully, this guide on how to sell on Instagram helped you understand different ways to increase your customer base. Get started to reap the benefits of social media brand-building and advertising today!
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Frequently Asked Questions
1. How do I start selling on Instagram?
You first have to create a business account to start selling on Instagram. Ensure that the profile is properly optimized and then set up an Instagram shop by accessing the Meta Commerce Manager. Finally, start uploading all the products. Once done, start posting and advertising to grow your account’s reach and get more customers.
2. Is it free to sell on Instagram?
Yes, selling on Instagram is free and you don’t need to spend a penny to start. Even for setting up an Instagram shop, you don’t need to pay anything. The only budget you will require is to run Instagram ads.
3. Can you sell things on Instagram?
Yes, you can easily sell things on Instagram. Firstly, you need to have a business account so that you can leverage the benefits of a professional dashboard. Then, start promoting your products or services to easily reach your target audience. You can also start an Instagram shop for your brand.
4. Can I sell on Instagram without a shop?
Yes, you can easily sell on Instagram without a shop or an official website. All you need to do is create interesting content to promote your products and generate leads. You can then proceed to sell directly without any interference from the social media platform.