Step Beyond the Buzz with Latest Digital Marketing News & Insights

Google has moved its newest AI agents from keynote slides into the tools marketers already live in. On November 12, the company announced two Gemini powered advisors, Ads Advisor in Google Ads and Analytics Advisor in GA4, rolling out to...

For years, new ChatGPT models were sold on raw power: more context, better benchmarks, smarter reasoning. With GPT 5.1, OpenAI is finally putting something softer in the spotlight too – how the assistant actually sounds when you talk to it. Open...

For most founders, marketers, and small teams, turning a website into a steady stream of on-brand posts, banners, and social graphics is still a hassle. Even with design tools, starting from scratch takes time—and not everyone has a designer on...

Meta rolled out a new performance goal for advertisers: "Maximize ROAS." It's a shift from how the platform has been optimizing campaigns for years. Until now, Meta focused on getting you the most conversions or the highest revenue within your...

Instagram is making it easier for businesses and creators to understand how they stack up against their competition with a new feature that's currently rolling out to professional accounts. Instagram has introduced "Competitive Insights" within the Professional Dashboard, giving business and...

For a long time, Meta advertisers have noticed something strange. Conversions were being credited to ad clicks, even when there wasn’t any clear evidence of someone clicking through to the site. Many advertisers even ran targeted experiments and were able...

One marketer ran a simple test. And what happened next might change how you manage your ad sets. If you’ve been managing Meta Ads for any length of time, you’ve probably had this rule drilled into your workflow: When you add...

The race to dominate AI has mostly focused on models, chips, and data. But quietly, another constraint is emerging as a key player in the race: the grid. As demand for compute explodes, companies like OpenAI and Nvidia are now running...