Step Beyond the Buzz with Latest Digital Marketing News & Insights

Meta rolled out a new performance goal for advertisers: "Maximize ROAS." It's a shift from how the platform has been optimizing campaigns for years. Until now, Meta focused on getting you the most conversions or the highest revenue within your...

Instagram is making it easier for businesses and creators to understand how they stack up against their competition with a new feature that's currently rolling out to professional accounts. Instagram has introduced "Competitive Insights" within the Professional Dashboard, giving business and...

For a long time, Meta advertisers have noticed something strange. Conversions were being credited to ad clicks, even when there wasn’t any clear evidence of someone clicking through to the site. Many advertisers even ran targeted experiments and were able...

One marketer ran a simple test. And what happened next might change how you manage your ad sets. If you’ve been managing Meta Ads for any length of time, you’ve probably had this rule drilled into your workflow: When you add...

The race to dominate AI has mostly focused on models, chips, and data. But quietly, another constraint is emerging as a key player in the race: the grid. As demand for compute explodes, companies like OpenAI and Nvidia are now running...

For years, Indian performance marketers have had to guess their way into high-income audiences. You’d build lookalikes off luxury buyers. Stack interests like iPhones, golf, or designer brands. Try your luck with manual filters. Sometimes it worked. Most times, not...

Sam Altman has announced his favourite feature so far, and we are so here for it. On September 25, OpenAI introduced Pulse in a blog update and positioned it as a once-a-day brief inside ChatGPT that runs overnight, uses your...

OpenAI launched ChatGPT for the first time in November 2022. Inside Google, the AI chatbot's rising popularity actually led to a very serious "code red" for search and refocused teams to respond. Four months later, in March 2023, Google very hastily...