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Meta is testing a subscription layer inside WhatsApp that adds optional paid features to the app. Early builds show a focus on personalization, including chat themes and interface customization, rather than functional changes to messaging. The feature appears as an...

A new zero-minute Shorts feed limit lets users effectively shut out YouTube’s short-video stream, a small setting change that says a lot about where the platform is heading. YouTube has introduced a new option that lets users set their Shorts feed...

Meta has announced two measurement updates: an AI-enhanced Pixel that can pull in more site details automatically, and a simpler Conversions API setup inside Events Manager. The update is aimed mainly at advertisers that want better tracking without turning setup...

Instagram has added comment editing, giving users 15 minutes to revise their own comments after posting. The feature is rolling out to all users, according to Instagram, and edited comments will show an “Edited” label. That gives brands, creators, and social...

X has brought Voice Notes back to X Chat. The company confirmed the update on April 9. On the surface, that looks like a simple product addition. It is not. This is better read as another step in X’s longer effort to rebuild...

At first glance, this looks like a small creator update. YouTube has reportedly added new audience signals, including family status and household income, to creator Media Kits. It has also added Nano Banana image generation inside the YouTube Create app. Useful? Sure....

Meta will begin charging advertisers additional fees for ads delivered in six countries starting July 1, 2026, as the company moves to offset local digital services taxes and regulatory costs. The new fees apply to ads shown to audiences in the...

If you run a small business in India — a café in Koramangala, a boutique in Bandra, a coaching centre in Lucknow — you already know the problem. You're wearing every hat. You're the accountant, the customer support rep, the...