There’s plenty of uncertainty and debate going around about the best time to upload Shorts on YouTube.
With new algorithmic changes, it gets hard to figure out the best time to post on YouTube Shorts and videos and whether it is effective or not. Even if you do fix a single time slot, you can’t always rely on it to yield satisfactory results.
In this article, we will discuss how you can find the best time to post YouTube videos and YouTube shorts specifically for your account and its importance!
YouTube is less of a social media platform and more of a video search engine!
When you look up the best time to post on Instagram or the best time to post on Facebook, your primary goal is to get early engagement. But YouTube doesn’t follow the same pattern.
Here, the search engine first takes time to index your video and then display it in the user feeds. As such, the ideal YouTube posting time is a few hours before the maximum user engagement time slot. But why go to such lengths?
Here are multiple benefits of finding the best time to upload Shorts on YouTube:
📅 Ready to Find the Best Time to Upload YouTube Shorts?
⏰ Get More Views and Subscribers by Posting at the Right Time
The best day to post YouTube Shorts is either Mondays or Tuesdays, between the hours of 12 to 3 PM and 7 to 10 PM.
Seeing the short-form video content hype, YouTube launched the Shorts feature in September 2020. Shorts are supposed to be quick entertainment bites, where the user can continuously swipe from one post to the next.
Given the change in content consumption behavior, the YouTube Shorts algorithm also varies. As such, there isn’t a universal best day or time to post for everyone. However, after considering multiple YouTube accounts and videos posted, it has been noticed that early weekdays tend to have better engagement.
According to StatusBrew, the best time to post on YouTube shorts is:
| Day of Week | Best Time to Post on YouTube Shorts |
| Monday | 7 AM, 12 Noon, 8-9 PM |
| Tuesday | 7 AM, 11 AM – 12 PM, 5-7 PM, and 9-10 PM |
| Wednesday | 12 PM, 3-6 PM |
| Thursday | 7-11 PM |
| Friday | 7-9 AM, 11 AM to 1 PM, 4-6 PM, and 9-11 PM |
| Saturday | 9-10 AM, 3-6 PM, and 10 PM to 12 AM |
| Sunday | 10-11 AM, 3-5 PM, and 9 PM |
The best day to post on YouTube can be Thursday, Friday, or Saturday, between the hours of 3 to 6 PM and 6 to 9 PM.
However, this data doesn’t necessarily suit all YouTube channels. After all, the YouTube algorithm has been the center of uncertainty and doubt since the very beginning.
While we might not have a concrete answer for the algorithmic ins and outs, we sure can study audience behavior and find the best time to post on YouTube.
According to Vaizle, the best time to post on YouTube for different days of the week is:
| Day of Week | Best Time to Post on YouTube |
| Monday | 12:00 PM – 2:00 PM |
| Tuesday | 4:00 PM – 6:00 PM |
| Wednesday | 11:00 AM – 1:00 PM |
| Thursday | 3:00 PM – 5:00 PM |
| Friday | 2:00 PM – 4:00 PM |
| Saturday | 9:00 AM – 10:00 AM & 7:00 PM – 8:00 PM |
| Sunday | 9:00 AM – 10:00 AM & 7:00 PM – 8:00 PM |
That was all about finding the best time to post on YouTube Shorts & videos w.r.t Vaizle and Statusbrew.
Now, have a look at the best time to upload YouTube Shorts according to other leading industry players.
According to Buffer, the best time to post on YouTube Shorts (in decreasing order of effectiveness):
As per Hopper HQ’s analysis, the best time to is between 11 AM to 12 PM on Tuesday.
Additionally, here are some more time frames that are likely to boost your YouTube engagement:
HubSpot released a social media Trends report where they surveyed over 1200 marketers.
Here’s what they found out:
SocialPilot analyzed over 50,000 YouTube channels and 3,000,000 YouTube videos to find the best time to upload Shorts on YouTube.
Key points to note are:
Here are some additional sources and their analysis for the best time to upload YouTube Shorts and videos:
If you’re also marketing on other social media channels, you’d want to know the best time to post on each platform.
We have compiled together some of our latest resources to help you find the optimal posting times — including data from Vaizle and other trustworthy sources.
Check them out here:
As already discussed–Posting Shorts on YouTube at optimal times can significantly enhance your reach and engagement.
But these peak times differ across countries due to cultural, social, and economic variances. For example: YouTube video upload time in India & USA will vary depending on the culture and demographics. Let’s check out a few examples for reference:
In regions where people are typically early risers (like Japan and South Korea), best time to post Shorts on YouTube are in the morning, say between 9 AM and 12 PM. This is when the majority of users are most active.
Conversely, countries known for their night owl tendencies (such as Spain and Italy), see higher YouTube engagement later in the day. So, try targeting your uploads for the late afternoon to early evening to catch users as they wind down.
The distinction between weekdays and weekends also influences peak times.
For instance, in the United States, prime posting hours on weekdays generally fall between 12 PM and 3 PM and then again from 7 PM to 10 PM.
Yet, on weekends, users may engage more in the late afternoon to evening. It’s crucial to adjust your schedule accordingly, especially since regional habits can affect these trends.
In countries with typical 9-to-5 work schedules, such as the United Kingdom and Germany, lunchtime and after-work periods are ideal for posting.
Aim to upload content around 12 PM to 2 PM and again in the evenings, when people are unwinding from their day.
Ultimately, the best approach is to understand the online behavior of your specific audience.
By testing various posting times and analyzing engagement data, you can determine the ideal schedule that resonates most effectively with your viewers.
The type of content you produce can also significantly impact the ideal posting time on YouTube Shorts.
Understanding your audience’s preferences and habits is crucial. Here’s how different content types align with optimal posting times:
It is always adviced to consider your audience’s schedule and adjust your posting strategy to match their content consumption patterns.
This tailored approach not only enhances engagement but also maximizes the reach of your Shorts.
If everyone searches for the best time to post on YouTube and starts uploading content accordingly, it will benefit no one! As such, it is better to find the best posting hours tailored specifically for your account.
Before finding the same, let’s have a look at different factors that can influence your channel’s best time to post YouTube Shorts and Videos.
Now that you’re aware of the factors crucial for finding the best time to upload Shorts on YouTube, let’s understand how you can find this data specific to your channel.
YouTube now lets you access in-depth analytics to find the best time to post YouTube videos for your channel. To proceed, simply head to YouTube Studio. From the sidebar, access the ‘Analytics’ section.
Click on the ‘Audience’ tab and you will be able to see a purple audience graph with the title ‘When your viewers are on YouTube.’ With the help of this graph, you can easily assess and get an idea about the best time to post YouTube shorts and videos.
Here, the dark graph bars represent the time slot when your audience is most active and likely to watch the content posted. As the color fades, the number of users active also decreases accordingly.
While YouTube Analytics is a great tool for figuring out the best time to upload YouTube videos, it can be hectic for marketers who are managing multiple channels.
Vaizle is an all-in-one marketing and social media analytics suite with multiple free tools, with one of them being: Best Time to Post on YouTube. Using this tool, you can find optimal YouTube posting hours within seconds.
Step 1: Log in with your Google account.
Step 2: Pick the account for which you want to find the best time to upload YouTube Shorts or videos.
Step 3: Vaizle will now display the desired results.
With Vaizle’s live dashboard, you can switch between multiple accounts easily. For some days, you even get different hour slots with maximum engagement for the same day.
The free tool lets you find the best time to post YouTube Shorts and videos for 3 days. With the paid version, you can upgrade to the weekly analysis and plan your content calendar.
To make the most of these insights, consider the following strategies:
By incorporating these strategies and making the best use of Vaizle’s analytics suite, you can effectively utilize multiple best times for posting, ensuring your content reaches its full potential.
PS: Start your 7-day trial immediately to get access to Vaizle’s comprehensive marketing analytics suite now!
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According to Vaizle, the best time to post on YouTube is between the hours of 3 to 6 PM and 6 to 9 PM on Thursdays, Fridays, and Saturdays.
The best time to post on YouTube Shorts is between the hours of 12 to 3 PM and 7 to 10 PM on Mondays and Tuesdays.
To find best time to post on YouTube, try Vaizle’s free Best Time to Post on YouTube tool. Once you’ve signed in with your Google Account, Vaizle will show you the time frame during which your videos are likely to get better reach and engagement.
Yes, posting multiple Shorts daily can boost engagement and reach, as the algorithm prioritizes fresh content. However, focus on quality over quantity to keep your audience engaged and avoid overwhelming them with too much content.
Mamta is an SEO Analyst with 2 years of experience. Currently, she is spending her time on content roadmapping to drive organic growth and engagement for SaaS businesses. Mamta is also an avid cinephile who spends her spare time watching latest action and sci-fi flicks from around the world.
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