Best Time to Post a Reel on Instagram (Updated for 2025)

IG users are spending 17.6 million hours watching reels every day! That’s a huge marketing potential pool waiting for you to dip your toes in. 

But with constantly increasing competition, it can be hard to get desired results and gain recognition in the industry. To combat low engagement and establish a stronger Instagram presence, you must find good times to post on Instagram Reels. 

In this article, we will discuss the best time to post reels on Instagram today and for different days of the week, along with the factors that impact the same. 

What are the Best Times to Post a Reel on Instagram? 

According to Vaizle, best times to post reels in 2025 for different days of the week are: 

Get More Likes, Shares, and Followers by Posting at the Right Time

When to Post Reels on Instagram: Key Factors to Consider 

To find best time to post a reel on Instagram, you need to consider several factors like:   

Audience Demographics 

Knowing your target audience is the first step towards social media success. Once you know your followers better, you will be able to judge when they are most active on social media and find the best times to post reels in 2025 on Instagram.   

As such, you should know the crucial audience demographics pointers like: 

• Where are they situated? Based on the geographical region alone, you can get an idea about the time zone they are active in. Find the peak hours for that particular zone and post accordingly. 
  
• How old is the majority of your audience? If your brand is catering to youth or school-going kids, you might want to avoid posting during school or college hours. On the other hand, if you’re dealing mostly with millennials or Gen Xers, morning or afternoon hours might work well. 
  
• What are they interested in? Find out your audiences’ interests and when they are most likely to search for that particular information. Based on that, you can go ahead and find the best time to post reels.  

Algorithm Changes 

Instagram’s algorithm is constantly evolving and to find the good times to post on Instagram Reels today, you need to keep an eye on these changes. 

Along with finding the best time to post IG reels, you also need to constantly make changes to your content strategy. A few things to keep in mind are: 

• Follow the latest trends to get more organic engagement on your profile. To get more ideas, head to Instagram Trends 2024: Keeping an Eye Out. 
  
• Make a content calendar and try posting regularly. Instagram algorithm is well-known to favor those who stay active and interact with others. 

Competitor Analysis 

If your best time to post reels on Instagram today isn’t yielding satisfactory results, try checking what your competitors are doing. After all, it is often not possible to have a single slot that will work well for everyone on social media. 

Here’s how to find your competitors on Instagram. 

Final Goal 

The best time to post Instagram reels also highly depends on what you’re aiming to achieve when posting. 

Are you looking to increase your profile visits, engagement, followers, or drive conversions? Based on that, the Instagram reel upload time is likely to vary. 

Days of the Week 

Your audience’s content consumption behavior is likely to vary depending on what day of the week it is. For example, people are more likely to scroll Instagram during office lunch breaks or commuting hours.  

Similarly, weekends often get less engagement because people prefer to spend time with family or friends. For some industries, weekends might lead to higher reach as compared to weekdays.  

Therefore, it is important to consider the day of the week before finalizing the Instagram reels upload time for 2025 today.  

What is the Impact of Hashtags on Instagram Reels Engagement? 

Hashtags can make or break the performance of your Instagram reels in several ways. Using a hashtag means categorizing your content along with other posts of the same niche. 

They bring relevant audiences to your profile, increase the likelihood of post-discovery, and also help distinguish your content from others. 

Simultaneously, hashtags are also beneficial for algorithm indexing your posts on the explore page. 

Bonus: Here’s a list of 425+ hashtags that can help boost engagement on your Instagram reels.

To further analyze the performance of hashtags used, you can use the Social Media Competitor Analysis Tool by Vaizle. Here, you can also check the performance of hashtags used by your competitors and get a list of top 10 hashtags accordingly. 

How to Find the Best Time to Post Reels on Instagram Today With Vaizle? 

Vaizle comes with a Best Time to Post on Instagram tool that analyzes your followers’ most active time slots, audience demographics, and engagement of previous posts within seconds. 

The free version lets you find the best time to post on Instagram for the next 3 days. The paid version includes week-on-week analysis and also lets you find the best time to post Instagram reels, posts, and videos. 

To find the best times to post reels on Instagram today using Vaizle, follow these steps:  

Step 1: Log in with your Meta account. 

Step 2: Select the page for which you want to find the instagram video upload time. 

Step 3: Vaizle will now show you the best times to upload on Instagram in 4 separate categories: All, Photo, Video, and Reel. Select ‘Reel’ and you will get the desired results. 

How to Make Your Instagram Reels Go Viral? 

Going viral on Instagram can change the outlook of your profile overnight. In a way, it is like getting an energy boost where your engagement numbers and followers grow exponentially. 

To make your IG reels go viral, you can: 

• Ensure that the reels are visible on the profile. 
• Recreate old reels with newer themes and audio. 
• Mention the brand name in all reels for more brand recognition. 

For more information, check out Instagram Reels Views Hack: How to get more views on Reels

PS: Start your Vaizle trial immediately to get the most out of Vaizle’s comprehensive marketing analytics suite now!