In August 2016, Instagram introduced the Instagram Story feature that soon emerged as the talk of the social media world. With this option, users could post photos or videos that would disappear after 24 hours.
Since then, this feature has been a complete game-changer for individuals and businesses. By helping nurture relations authentically, the Instagram story feature is a great way to share behind-the-scenes moments, host live Q&A sessions, or conduct polls and quizzes.
While the Instagram story is an important tool to build brand awareness, many social media managers and marketers still look up “Can you edit an Instagram story?” and how to do it effectively.
In this blog, we will help you understand how to edit a story on Instagram, both before and after posting. Further, we will also look into what is the best time and ideal number of stories that should be posted every day.
Instagram stories enable businesses to showcase their brand distinctiveness and should be highly captivating.
But if you are unable to figure out how to edit a story on Instagram, no worries! Getting started with IG story editing process is really simple.
Here is how to edit Instagram story perfectly before posting:
Before you go ahead and edit Instagram story for good, start by choosing the right content to post. To identify the right content, ask yourself the following questions before posting it:
Also, make sure the quality of the photo/video you will be using for your story is good. Once done, go ahead with your search of can you edit a story on Instagram.
Hashtags help in categorizing your content. Your target audience that is not following you yet can discover you using hashtags. Hence, hashtags should not be ignored. But how do you select the right hashtags for your Instagram story?
Here is a pro tip- Choose the popular ones. These will generally appear in suggestions.
Also, do not unnecessarily use a lot of hashtags.
Here are 3 features that can help you increase your story engagement rates by providing your target audience with the opportunity to interact with you:
When used strategically, these can become a powerful way of nurturing brand loyalty by understanding your audience better and getting direct feedback from them.
Are you a local brand? Do you want to reach your audience in a particular region?
There is nothing more powerful than using the location sticker on your stories. Use it to let your followers know where your business is located.
To express your feelings or moods, stickers and GIFs are your best friends. They add personality and fun to your posts. They also make your messages more relatable and enjoyable. So, make sure you leverage stickers and gifs in your stories.
You can add a link to your website or store to your stories to invite your target audience. After adding the URL, do not forget to customise the text on the sticker.
If you are using videos in your stories, there are some important aspects you should focus on:
We just discussed how to edit a story on Instagram before posting.
However, it is also quite possible that you spot an error in the content after the story is posted. Maybe you ended up making a typo in haste or added the wrong link for your users to click on!
This brings us to our next question — Can you edit an Instagram story after posting?
The answer is yes and no! While you can’t make any significant changes in the content, you can still toggle a bit with the settings.
Simply choose the story that needs to be edited and tap on the ‘more’ button. From the ‘Story Settings’ option, you will be able to:
We have now understood how to edit a story on Instagram after posting. But if you need to make a major edit of Instagram stories, you will have to delete them and repost them after changing them.
To delete your Instagram story:
While Instagram stories are only visible for 24 hours, you can save your stories permanently in ‘Story Highlights’.
To do so, select the story you want to save and click on the ‘highlight’ button. Give the highlight a name. Select a thumbnail for it. And you have saved your story as a highlight.
You can edit, change, or delete your highlights whenever you want.
To add Stories to an existing Highlight, follow these steps:
To create a new Highlight and add multiple Stories at once:
There are no restrictions. You can share any number of Instagram stories in a day.
According to research, sharing two stories on your Instagram handle is a good idea, but you are free to post between 1-7 stories each day. The stories on Instagram come under content that is less polished, so they allow you to communicate with the audience in a more relaxed and informal way without any sort of pressure for polished and authentic text.
Related: A guide: What is the Best Time to Post on Instagram?
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Instagram stories are a great way to engage your audience.
You should always give your audience some offers and discounts and lifetime access to particular content of yours, creating a sense of urgency among the audience, and do not forget to deliver valuable information and insights to build their interest.
👉 Related: We have compiled 20+ Instagram Story Ideas that will definitely boost your brand’s engagement.
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You can’t change someone else’s Instagram Story directly. But if they tag you in their story, you can share it on your own story and add whatever you like to it.
Yes, you can make some changes but you can’t make many changes unless you delete the story and recreate it from scratch.
You can put words on your videos in Stories by doing these steps: first, upload a video, then tap the sticker icon, and choose “Captions.” After that, choose how big, what font, what color, and where you want the words to go. Finally, you can share your Stories with the words on them.
Once your Instagram story is posted, changing privacy settings isn’t possible. You can delete the existing story and post a new one for the selected audience.
Arushi is a proficient SEO and ASO specialist with a 5-year track record working for B2B and B2C organizations. Currently, she is heading SEO strategy for Vaizle and helping businesses improve their online presence. A mountain girl at heart, she likes to recharge her creative abilities by taking long walks and listening to podcasts.
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