Are you looking for a way to increase your LinkedIn reach? I think it’s time to try LinkedIn post boosting.
LinkedIn’s boost option is there for a reason: to give your content some extra kick.
Boosting LinkedIn posts also allows for more targeted content, enabling you to reach the right people with the right message. Additionally, it can help you measure the success of your post, allowing you to improve the content for future posts.
LinkedIn boosts your posts based on job title, industry, location, and more, so you ensure the right people see your content. More likes, comments, and shares can result from increased engagement and interactions with your post.
Overall, your professional brand and career can be significantly improved by boosting LinkedIn posts. So, it’s time to let the boost power you up. If you’re wondering how to boost post on LinkedIn for greater visibility, this blog post is for you!
Here is how to get started with LinkedIn post boosting to ensure your content is seen.
Boost posts on LinkedIn involves paying a bit of money to get it seen by more people. No matter if your target audience follows you or not, your post will appear in their feed.
Boost posts on LinkedIn means converting them from organic posts to paid advertisements. When you invest money in a post, LinkedIn will help promote your high-quality content to a broader audience than the platform’s algorithm usually allows. You determine the budget, target audience, and timeline, and then LinkedIn’s automated system amps up your post’s visibility.
To boost a post, you must have a LinkedIn ad account. You can boost existing posts directly on LinkedIn once you are set up.
There is a chance that your post will survive without any help. If you don’t boost your LinkedIn post, it might receive very minuscule engagement, leaving you feeling disheartened and discouraged. However, buying followers or likes is not viable.
Instead, investing in a post boost is a responsible way to spend your advertising budget. By doing so, you can improve the visibility and engagement of your content, potentially leading to new connections and business opportunities.
Boosting your LinkedIn post provides several benefits, including:
Overall, boosting your LinkedIn posts can help you achieve your professional goals. This is whether it’s to increase your visibility, generate leads, or establish yourself as an authority in your industry.
Take a peek at this blog post if you still don’t have a LinkedIn business page before you start boosting a post.
Now: Invest some money!
Your ad account in Campaign Manager allows you to view or edit your campaign performance. Alternatively, you can edit boosted posts and settings directly from your LinkedIn Page.
LinkedIn boost post cost a minimum daily budget of $15 USD.
One of the best things about a boosted post is that the budget is highly flexible. A LinkedIn post can be boosted for as little as $15, or you can spend $100K if you want your story to reach a wide audience.
The amount of money you invest in your campaign will affect how long it runs, which audience sees your post, as well as how successful it is. You’re probably aware that the more money you spend, the further your post goes.
As the saying goes, more money means more views.
Following a LinkedIn Best Practice document, it is recommended to budget at least $25 per day to achieve the best results. To find the optimum spending amount, we recommend ongoing experimentation for each business and budget!
Would you like to get the most value for your money? Boost your LinkedIn boost by following these best practices.
A good organic strategy is paramount to establishing a successful LinkedIn advertising campaign, no matter how much money you have to spend.
You’ll gain valuable insight into which content resonates with your audience if you post regularly on your LinkedIn page.
To build a successful organic presence on LinkedIn, follow these best practices recommended by the platform:
By following these best practices, you can establish a strong organic presence on LinkedIn, build your brand, and connect with your target audience effectively.
LinkedIn offers various post formats, including text, polls, and photos, among others. According to LinkedIn, posts that focus on thought leadership, customer spotlights, and new product launches tend to receive higher engagement from audiences. Such posts are ideal for boosting to reach an even wider audience and maximizing engagement.
LinkedIn has a unique advantage in its ability to reach highly targeted audiences due to its members’ motivation to keep their profiles up to date for business and job opportunities. As a result, it is effortless to reach the right individuals at the right time on the platform.
LinkedIn reports that one of the most frequent errors businesses make with their campaigns is narrowing down their audience too much. While targeting a specific audience is crucial, having an audience that is too small can be a waste of time and resources.
Selecting a meaningful objective is a crucial step in ensuring the success of your LinkedIn post boost. The objective you choose, whether it’s to gain followers, increase views, or drive web traffic, helps LinkedIn deliver your post to the most relevant audience for maximum impact, even though it does not affect how your post looks.
Choosing “brand awareness” will get your content in front of as many people as possible, and choosing “engagement” will increase your chances for likes, reshares, and followers.
Easily manage your LinkedIn Page alongside your other social channels using Vaizle. Having the proper LinkedIn analytics tools is integral to professional success. Use Vaizle’s social media analytics tool to track and analyze your performance over time and make informed decisions about what needs improvement.
Yes, boosting a post on LinkedIn is worth the money. Only with a minimum $10 investment, you can get your post seen by users that you might not reach organically. For example: if you want to get more traction from senior level employees, you can boost post on LinkedIn specifically for that demographic.
The cost of boosting a LinkedIn post to 100,00 impressions isn’t necessarily fixed. But you can expect to shell out around $500 to $800 to reach the 100,000 impression mark.
Arushi is a proficient SEO and ASO specialist with a 5-year track record working for B2B and B2C organizations. Currently, she is heading SEO strategy for Vaizle and helping businesses improve their online presence. A mountain girl at heart, she likes to recharge her creative abilities by taking long walks and listening to podcasts.