There are many ways to share content on Instagram these days – posts, stories, and reels. Though these options are provided on the same platform, they are extremely different from one another.
Marketers looking to reach their audiences through social media – Instagram can be a powerful vehicle to reach your target audiences with a unique and creative approach.
For instance: Instagram stories published by brands and businesses help drive high views. On the other hand, Instagram posts are effective for establishing a deeper connection with the audience.
With any social media platform, you just cannot throw up a bunch of content and expect it to connect instantly with your audiences. The Instagram algorithm doesn’t function this way.
You must be strategic in your approach to decode what type of content works best for the individual Instagram format. You need to comprehend which content is post-relevant and which is, alternatively, Stories-worthy.
If you are confused on the same and are thrown off balance making decisions between Instagram story vs post – we are here to help!
This is the most recent addition to the world of Instagram.
Instagram stories are 1080 x 1920 sized vertical photos or videos, which are a maximum of 150 seconds long. Stories can be videos, images, texts, stickers, or polls.
IG stories disappear after 24 hours (automatically deleted by the system). But users can also save stories as ‘Story Highlights.’ The more engaging your content is, the more Instagram algorithms are likely to boost your IG Stories.
Traditionally, Instagram was known for its posts and images.
Instagram posts are square photos (or short videos) shared on the Instagram account that appear in a user’s main feed.
Unlike stories, posts remain forever (until deleted by the user). You can also write captions to your posts, which appear below the image or videos and help give a deeper context to the audience.
✨ Level Up Your Posts with the Perfect Caption!
🎉 Get Captions for Instagram Posts Within Seconds
Both Instagram stories and posts are curated to communicate with customers about your brand – but there are major differences between the two. Here are some noticeable differences between stories and posts on Instagram.
A unique concept of Instagram stories is that – it allows your followers to view images and footage they might not see on your feed often.
Instagram stories are fleeting, fun, and enticing. Though they only last for a short while and disappear after 24 hours, you can feature the best of your stories at the top of your profile.
Instagram stories come in vertices in a 9:16 ratio, and if you have videos to publish in your Instagram stories, they are shown one after the other like a slideshow.
Stories appear on the top of the Instagram app rather than someone’s feed. Compared to posts, Instagram stories have a more casual approach, and since nothing goes on your permanent record here, you are free to try things to engage your audiences.
Instagram stories are the perfect tool for brands to involve their target group. Since stories are viewed only for a few seconds, it is crucial to convey your messages unequivocally so that viewers don’t have to pause or rewind to understand your message.
Instagram Posts are the bulk of Instagram content. It is a square photo (or video) shared on an Instagram account and remains visible on your account. Not to forget, posts are a traditional approach of Instagram – which is mainly about images to get messages across.
Though Instagram posts are between 138 to 150 characters, you can use multiple hashtags in your Instagram posts, which improves the reach of your posts and exposes your brand to potential customers.
No matter which Instagram post format is your favorite, Instagram posts will always remain evergreen, no matter how advanced it gets. They will appear on your profile forever, so they garner more views over a longer period.
Instagram posts must reflect your brand image and values. Therefore for major brands and or accounts, Instagram posts are highly curated.
You can also curate exclusive, trending, and enjoyable Instagram posts for business accounts and impress your audiences by sharing content they enjoy the most.
And when it comes to analyzing the performance of those posts, Vaizle is an ideal go-to tool! With the free Instagram page analysis tool, you can check which posts perform well and get a complete visual overview of your profile’s performance.
Not all content works well for Instagram posts. Use your IG posts for content that is:
Just like Instagram posts are not useful for all posts. Similarly, Instagram Stories are ideal options for certain types of content. Use Instagram stories when posting about:
(For more such content, check out: 22 Instagram Story Ideas!)
In the previous section, we covered the difference between posts and stories on Instagram. Now, we will understand the similarities between them – and how you can use them together to drive more businesses.
As mentioned previously, Instagram stories are great for testing content. Use this feature to find out about content types and topics that you want to try out in your posts. If something works on your story, consider adopting it as a post and part of your content strategy.
Indeed Instagram stories are great for engaging clients, but they can only view your stories when they have started following you. So you need to let your customers know about your presence. Optimizing posts, hashtags, and location is a great way to attract a larger audience, and then you can use stories to generate more engagement.
Stories and Posts work in tandem to drive growth for your businesses.
Use posts for advertising your products and services and use stories to present behind–the–scenes to your audiences – but in a fun way.
While both Stories and posts have their individual strengths, combining them can amplify your impact. For instance, promote your latest post through Stories to drive traffic, or follow up a Story poll with a detailed post based on the responses you received.
By integrating both features into your content strategy, you can maintain a dynamic presence while catering to different audience preferences. Tailor your approach, test different strategies, and remember to let your brand’s personality shine through. Your authenticity is, after all, one of your most compelling assets.
Here’s how you can do that:
Posts and Stories allow you to offer complementary – yet distinctive – pieces of content. So you can’t really choose one over the other! Your Instagram marketing strategy should be a balance between stories and posts. Use the format as per the content demands.
Instagram can be a profit-making machine for your business – only if you know how to use it well!
Posts are the pictures or videos you share on your profile that stay visible for as long as you want. They appear in your feed and can be liked and commented on by your followers. Stories, on the other hand, are short-lived— they disappear after 24 hours. They’re more casual and allow you to share updates, behind-the-scenes moments, or fun snippets of your day. You can also add stickers, polls, and music to stories, making them a great way to engage with your audience in a more interactive way!
Arushi is a proficient SEO and ASO specialist with a 5-year track record working for B2B and B2C organizations. Currently, she is heading SEO strategy for Vaizle and helping businesses improve their online presence. A mountain girl at heart, she likes to recharge her creative abilities by taking long walks and listening to podcasts.
Copyright @VAIZLE 2024
