Purva

Purva

Technical Content Writer 

Experience

4+ Years

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About

Purva is part of the content team at Vaizle, where she focuses on delivering insightful and engaging content. When not chronically online, you will find her taking long walks, adding another book to her TBR list, or watching rom-coms.

Google has moved its newest AI agents from keynote slides into the tools marketers already live in. On November 12, the company announced two Gemini powered advisors, Ads Advisor in Google Ads and Analytics Advisor in GA4, rolling out to...
November 13, 2025

For years, new ChatGPT models were sold on raw power: more context, better benchmarks, smarter reasoning. With GPT 5.1, OpenAI is finally putting something softer in the spotlight too – how the assistant actually sounds when you talk to it. Open...
November 13, 2025

For most founders, marketers, and small teams, turning a website into a steady stream of on-brand posts, banners, and social graphics is still a hassle. Even with design tools, starting from scratch takes time—and not everyone has a designer on...
November 11, 2025

Meta rolled out a new performance goal for advertisers: "Maximize ROAS." It's a shift from how the platform has been optimizing campaigns for years. Until now, Meta focused on getting you the most conversions or the highest revenue within your...
November 3, 2025

Instagram is making it easier for businesses and creators to understand how they stack up against their competition with a new feature that's currently rolling out to professional accounts. Instagram has introduced "Competitive Insights" within the Professional Dashboard, giving business and...
November 3, 2025

For a long time, Meta advertisers have noticed something strange. Conversions were being credited to ad clicks, even when there wasn’t any clear evidence of someone clicking through to the site. Many advertisers even ran targeted experiments and were able...
October 13, 2025