Your Instagram content strategy is going to take center stage in terms of SEO efforts. That’s because, starting July 10, 2025, your Instagram posts can appear in Google search results.

From that day on, any public posts from business or creator accounts (of any format) can show up in search results if you leave the new setting turned on. In case you don’t want your content to rank on Google, you will be able to opt out of this setting by going to Settings → Privacy and toggling off “Allow public photos and videos to appear in search engine results”.

However, for brands and creators, this is a great opportunity to get high quality organic traffic straight from Google. If a person is already searching a particular keyword, they’re probably interested in learning more about a particular topic or product, and your content can help them do just that. Once your posts are indexed, each one becomes a mini landing page anyone can find.

⭐ To increase the chances of getting indexed, you will need to follow all practices for high-quality content and write clear captions. You can use a free caption generator tool for that! Also, sprinkle in a few relevant hashtags and fill out the alt text so Google understands your image. Simple tweaks can make a big difference.

Don’t forget your profile itself. Update your bio with keywords that match what people search for—if you need a hand, check out this free bio generator tool to craft a keyword-rich, friendly intro.

That being said, you must keep in mind that Google may take a few days or even weeks to crawl and display new content. To check whether your posts are live, try a search like site:instagram.com/yourusername “keyword”. That quick trick shows exactly which posts have made it into Google’s index.

From what we can conclude so far, brands and creators will now push more informational content to Instagram. So, if that’s not a plan of your social media strategy yet, this might be the perfect timeframe to take action.