If you’re inching toward video marketing, no platform other than YouTube is going to be the ultimate focal center. With its double functionality as a social media platform and a search engine, YouTube makes it easy for you to reach your target audience in any corner of the world.
In short, you can say that “The World Watches YouTube.”
Don’t believe me? It is what the official Think with Google site claims and the statistics prove it to be just right. This article will discuss the latest YouTube stats and insights you need to market in 2024.
As we step into 2024, YouTube is the second-largest search engine. Before deep delving into YouTube statistics specifically for each category, let’s have a look at the top picks you should know about.
1. The number of monthly active users has crossed 2.70 billion in 2024.
2. In July 2023, YouTube had nearly 467 million users from India alone. Also, 247 million users were based in the US.
3. YouTube Shorts get over 70 billion daily views.
4. A YouTuber can earn somewhere between $100 – $300 for 10K ad views.
5. Currently, YouTube has more than 120 million channels.
6. However, only 61.6 million channels are attributed to serious YouTube creators who have posted more than 5 to 10 videos.
7. Nearly 44 million channels are actively creating YouTube Shorts.
8. 2 million YouTube creators are signed up for the YouTube Partner Program and are earning via ads revenue.
9. As of January 2024, 9 channels have more than 100 million YouTube subscribers.
Here is a list of top 10 YouTube channels in 2024:
| YouTube Channel | Country | Total Subscribers (in millions) |
| T-Series | India | 258 |
| MrBeast | United States | 233 |
| Cocomelon – Nursery Rhymes | United States | 170 |
| SET India | India | 167 |
| Kids Diana Show | Ukraine/ United States | 118 |
| Like Nastya | Russia/ United States | 112 |
| PewDiePie | Sweden | 111 |
| Vlad and Niki | Russia | 108 |
| Zee Music Company | India | 104 |
| WWE | United States | 99 |
10. In terms of MAUs, YouTube is right behind Facebook with 2.70 billion users. This implies that 51% of total internet users are heading to YouTube at least once every month.
11. YouTube has 122 million daily active users.
12. 33% of the world’s entire population is using YouTube on a monthly basis.
13. YouTube has local versions in over 100 countries and offers official support in 80 languages.
14. Every month, YouTube records over 113 billion visits.
YouTube isn’t simply a young people thing or a fad! With time, users from other age groups have also shown rapid growth and are currently the fastest-growing demographic on YouTube.
In this section, we will explore YouTube demographics based on gender, age, region, and country.
15. As of October 2023, YouTube has a 54.4% male and 45.6% female population.
16. 85% of YouTube users fall between the ages of 18 and 65.
17. Baby boomers and Gen X form the fastest-growing demographic on YouTube.
18. 9.20% of the total YouTube audience is aged over 65.
19. Males between the ages of 25 and 34 are the biggest advertising audience on YouTube.
20. The Asia-Pacific region consumes the most amount of YouTube content, i.e., 30%.
21. Europe and North America contribute to 27% of total YouTube content consumption each.
22. South America is responsible for only 10% of overall YouTube views.
23. India is the country with the most YouTube users (467 million) but the UAE takes the claim when it comes to the highest YouTube penetration with 98.7%.
24. Israel and Saudi Arabia take second and third place, with 93.1% and 91.5% population penetration.
25. After India and the US, Indonesia has the third highest YouTube user count with 139 million people.
26. YouTube is banned in these nations: China (excluding Hong Kong and Macau), North Korea, Turkmenistan, South Sudan, Iran, and Eritrea.
Top 10 Countries with Most Number of YouTube Users are:
| Country | Number of Users |
| India | 467 million |
| United States | 247 million |
| Indonesia | 139 million |
| Brazil | 138 million |
| Russia | 106 million |
| Japan | 102 million |
| Mexico | 80.6 million |
| Germany | 72.6 million |
| Pakistan | 71.7 million |
| Vietnam | 62.5 million |
27. 1 billion hours of content is watched every day on YouTube.
28. An average user stays on YouTube for approximately 20 minutes and 23 seconds.
29. 87.7% of YouTube views are coming from a mobile device.
30. YouTube is a search engine at its core and gets 3 million searches per month.
31. Every minute, creators upload 500 hours of video content on YouTube.
32. As of May 2023, the YouTube mobile application had over 10 billion downloads on the Google Play Store.
33. YouTube is the undisputed marketing hub and is 84% more viewed as compared to TV advertising.
34. India alone contributes to 37% of YouTube’s advertising audience.
35. 70% of viewers have purchased from a brand after seeing it on YouTube.
36. According to Q3 2023 reports, YouTube’s total advertising revenue amounted to 7.95 billion USD. This marks a 12.5% increase from YouTube’s Q3 2022 advertising revenue.
37. YouTube’s second and last funding round took place in March 2006 and raised USD 4.3 million.
38. In 2022, YouTube contributed to 11.35% of Google’s overall revenue.
YouTube Premium is a subscription service launched in 2014 that offers multiple features like ad-free content, background play, free downloads, YouTube Music Premium, and offline videos.
Initially, it was known as YouTube Red and was later rebranded to YouTube Premium in 2018.
39. YouTube Premium has more than 80 million users from all over the world. 27.9 million premium users come from the US.
Many records are made and broken on YouTube every day! Let’s check out a few of them:
40. BLACKPINK is the most-subscribed official artist channel with 92.7 million subscribers.
41. BTS (방탄소년단) ‘Butter’ Official MV is at #1 in the list of all-time top 24 hour music debuts.
42. Hello (Official Music Video) by Adele is the fastest video to reach 1 Billion views.
43. Despacito ft. Daddy Yankee by Luis Fonsi is the most viewed music video with 8.3 Billion views.
If you’re not yet marketing on YouTube, it is almost like you’re missing a primary weapon from your arsenal. From its launch in 2005, YouTube has amassed more than 2.70 billion MAUs almost 2 decades later. Needless to say, the potential for advertising growth offered by YouTube is unparalleled by any other platform.
Hopefully, the above-listed YouTube statistics for 2024 will help you out ahead. (PS: All data is recent and will be continually updated to avoid any gaps.)
And if you’re a stats wizard just like me, here are a few more pages you’d love to explore: Instagram Statistics, Facebook Statistics, Pinterest Statistics, and LinkedIn Statistics.
Himanshu is an SEO Executive with 7 years of work experience and MBA in Marketing. His core expertise lies in crafting impactful SEO strategies for growing B2B organizations and bringing organic traffic to their social and web channels! He is also a fitness freak with a knack for athleticism and you'll often find him spending his off hours in a gym.
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