Sep 27, 2025
Meta Launches Household Income Targeting in India
For years, Indian performance marketers have had to guess their way into high-income audiences. You’d build lookalikes off luxury buyers. Stack interests like iPhones, golf, or designer brands. Try your luck with manual filters. Sometimes it worked. Most times, not really. And when Meta removed interest exclusions in March 2025, that already thin control disappeared. […]
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