Trying to grow your followers without finding the best time to post on LinkedIn? If so, you’re missing a major part of social media strategy that can amplify your content’s overall reach and engagement.
The reason is simple. According to the latest LinkedIn statistics, the platform gets 3 new users every second, which has resulted in 211+ million users from the USA and 117+ million users from India. Now, with so many people flocking to the platform, timing is everything if you want your content to stand out in the feed.
In this article, I will share the best times to post on LinkedIn that can help you get more views, comments, shares, or new followers. So, get ready to take your LinkedIn game to the next level, and let’s get started.
All things considered, the best time to post on LinkedIn 2024 is between 12 to 1 PM and 4 to 6 PM on Tuesdays, Wednesdays, and Thursdays.
And if we talk about the worst time to post on LinkedIn, it usually includes late night hours from 10 PM to 5 AM.
But that’s only a general observation based on multiple studies conducted by social media giants. Further in the blog, I will also list down the best time of day to post to LinkedIn for different weekdays and industries.
Posting multiple times in a week on LinkedIn isn’t a new concept by any chance. Depending on your content niche and engagement goals, you need to create a content calendar that includes LinkedIn post ideas for different days of the week.
Generally, you’ll notice that the sweet spot for posting often falls within work hours (9 AM to 5 PM on weekdays), but feel free to experiment to find what resonates most with your audience.
Let’s check out the best day and time to post on LinkedIn:
Quite obviously – the start of a new work week is the best day to post on LinkedIn. Mondays see higher engagement rates as people settle back into their routines and catch up on industry news.
⏰ The best time to post on LinkedIn on Monday is between 12 to 2 PM.
💡 Content ideas for LinkedIn posting during the start of the week:
Motivational, inspiring, and thought-provoking content can help grab attention.
Multiple studies suggest that Tuesday sees a similar engagement pattern as that of Monday.
⏰ The best time to post on LinkedIn on Tuesday is 12 to 2 PM.
Wednesdays are often cited as one of the best days to post on LinkedIn. User activity also hikes up during midweek as people take breaks from meetings and emails.
⏰ The best time to post on LinkedIn on Wednesday is between 1 to 3 PM.
💡 Content ideas for LinkedIn posting during midweek:
A mix of educational, entertainment, and valuable resources can boost visibility and interactions.
On Thursdays, people are usually winding down for the week but still plenty engaged on the platform.
⏰ The best time to post on LinkedIn on Thursday is between 9 to 11 AM.
Fridays tend to be a bit hectic as people wrap up their week’s work. From what we’ve noticed so far, there are no concrete engagement patterns for this day between the traditional 9-5.
⏰ The best time to post on LinkedIn on Friday is between 6 to 8 PM.
While activity dips on weekends, posting during off-peak times allows your content to linger longer in feeds.
⏰ The best time to post on LinkedIn on Saturday is between the hours of 9 to 10 AM or 7 to 8 PM.
💡 Content ideas for LinkedIn posting during weekends:
Share casual anecdotes, personal updates, or inspirational stories to stand out from the weekday noise.
Just like Saturday, Sunday is also considered a low engagement day on LinkedIn. Still, you can try posting during morning hours to get your content seen in user feeds.
⏰ The best time to post on LinkedIn on Sunday is between 9 to 10 AM.
👉 REMEMBER: There’s no shortcut to social media success. The ideal posting schedule should align with your goals, audience, and the type of content shared. But keeping these best times to post on LinkedIn in mind can maximize visibility and interactions.
Apart from days of the week, you also need to focus on industry to connect more effectively with your audience. By understanding the best time of day to post on LinkedIn for specific sectors, you can aim to maximize engagement, reach the right professionals, and enhance your overall social media strategy.
For businesses targeting other companies (B2B), the best time to post on LinkedIn falls during working hours – specifically mid-morning and early afternoon. This way, your content reaches more professionals when they’re actively checking LinkedIn.
The best days to post on LinkedIn? Tuesday through Thursday seems to get the highest engagement rates for B2B posts. Mondays are often too hectic as people catch up on the weekend. And by Friday, attention spans reduce as people gear up for the downtime.
Just to recap, the best days and times to post on LinkedIn for B2B companies are:
Mid-morning and early afternoon hours on Tuesdays, Wednesdays, and Thursdays.
If your business sells directly to consumers (B2C), you’ll want to target different peak times on LinkedIn. The optimal windows are evenings after regular work hours – say, 7 to 9 PM on weeknights.
That’s because people have more free time to browse social media and engage with branded content. Weekends can also work well for B2C, with mornings (8 to 11 AM) being a prime spot.
Finding the best time to post to LinkedIn isn’t simply about picking a random hour that has been working well for others. To get optimized results, you need to consider different factors like:
The best time to post on LinkedIn depends on when your target audience is most active on the platform. Now, this timeframe can vary based on factors like industry, job roles, and geographic location.
Normally, weekday mornings and early evenings tend has higher engagement rates.
That’s because early mornings (7-9 AM) are often prime posting times, especially for connecting with professionals who check LinkedIn before starting their workday. Similarly, early evenings (5-7 PM) allow you to reach people wrapping up their day and browsing feeds.
Are you working with a global audience, or do you specifically want to target different regions? If so, don’t forget to factor in time zone differences. You may need to stagger your posts to hit the best LinkedIn posting times across multiple zones.
For example, a post aimed at North America could go out around 9 AM Eastern Time. But you can’t post simultaneously for Europe. The ideal window in that case might be 3-4 PM local time.
The “best” times are never one-size-fits-all. And that’s why you always need to test different posting schedules and analyze the profile data. Over time, you’ll uncover the sweet spots that work best for your unique audience.
Key performance metrics (KPIs) like impressions, clicks, reactions, and comments can reveal your peak engagement periods. Based on this data, you can adjust your strategy accordingly and keep optimizing.
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That’s right. During the experiment stage, you might find multiple peak windows for the best time to post LinkedIn content.
Rather than blasting out all your content during one prime time slot, try those LinkedIn posting times as well. This approach will ensure that your updates reach different segments of your audience.
Basically, it also prevents oversaturation, keeping your content fresh in their feeds.
Identifying the best time to post to LinkedIn is crucial for your profile’s engagement – but also very time-consuming.
That’s because understanding your audience’s behavioural pattern can take weeks or even months. Even then, you can’t say that this timeslot will give me maximum engagement and visibility to grow my business on LinkedIn.
That’s where marketing analytics tools like Vaizle step in!
Vaizle is a one-stop marketing analytics platform where you can find when is the best time to post on LinkedIn for a particular day or entire week.
Simply head to the Best Time to Post on LinkedIn free tool, log in with your credentials, and voila – Vaizle will now show you the best times to post on LinkedIn accordingly.
Now, once your timing is mapped out, you can easily create content batches in advance. Doing so will streamline the entire LinkedIn content creation process.
That was all about the best time to post on LinkedIn according to different days of the week and industry. But remember, your overall posting strategy should be influenced by the demographics of your intended audience.
And if you’re also actively trying to build an audience on other social media platforms, access Vaizle’s marketing analytics suite by signing up for the 7-day trial.
According to Vaizle, the overall best time to post on LinkedIn is between 12 PM to 1 PM and 4 PM to 6 PM. However, this timeframe might vary based on the audience demographics and industry you’re trying to reach.
As you might have noticed, the LinkedIn feed moves at a rapid pace. An update posted at the wrong time can easily get buried under fresh content and will therefore be missed by your network. By understanding peak engagement hours, you can strategically time your posts when they’re most likely to get seen, liked, and shared.
This gives your content a fighting chance to gain traction and start showing up on other users’ feeds through the algorithm. In short, it’s all about increasing visibility.
The best time to post on LinkedIn for beginners is not different than that of experienced professionals. If you’ve just begun posting on LinkedIn, try posting between 12 PM to 1 PM and 4 PM to 6 PM or simply observe when your audience is most active.
The best time of day to post on LinkedIn is generally during morning or late evening hours. That’s because people are most likely to scroll social media during their commute.
Mamta is an SEO Analyst with 2 years of experience. Currently, she is spending her time on content roadmapping to drive organic growth and engagement for SaaS businesses. Mamta is also an avid cinephile who spends her spare time watching latest action and sci-fi flicks from around the world.
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