For most founders, marketers, and small teams, turning a website into a steady stream of on-brand posts, banners, and social graphics is still a hassle. Even with design tools, starting from scratch takes time—and not everyone has a designer on call. This week, Google unveiled a solution: Pomelli AI, an experimental tool that promises to take your public website and instantly spin out campaign ideas and ready-to-edit visuals.

Google rolled out Pomelli quietly inside Google Labs on November 10, 2025, with support from DeepMind. Early access is free for anyone in the US, Canada, Australia, or New Zealand, as long as you’re working in English. If you’ve ever wished your brand could “design itself” for everyday content, Pomelli is Google’s boldest attempt yet.

What Makes Pomelli AI Different?

Instead of asking you to upload brand kits, build templates, or fill out a dozen forms, Pomelli starts with your website. Paste in your link, and it scans your public pages—pulling colors, fonts, writing style, and even your favorite catchphrases. It builds a lightweight “brand DNA” in seconds.

From there, Pomelli doesn’t just throw out random graphics. It suggests campaign ideas and sample headlines that match your style. Whether you want a product promo, an event announcement, or a seasonal post, you can pick from Pomelli’s ideas or write your own. Every asset it generates is editable—so you can tweak the copy, swap out images, or adjust layouts before downloading.

How to Use Pomelli: Simple, Fast, and No Design Skills Needed

Trying Pomelli is as straightforward as it gets:

1. Head to Google Labs and log in with your Google account.
2. Select Pomelli, then paste your website URL into the dashboard.
3. Review the brand basics Pomelli finds—colors, fonts, and general tone. Tweak anything that looks off.
4. Choose a suggested campaign idea or enter your own.
5. Click to generate graphics in the formats you need (like Instagram, Facebook, or web banners).
6. Edit the results if you want—change text, move your logo, or pick a different image.
7. Download and use your new assets wherever you like.

You can run through a full cycle in five minutes, making it easy to see how Pomelli fits (or doesn’t) with your current workflow.

Who Will Benefit Most From Pomelli?

Pomelli shines for anyone who needs on-brand content, fast—especially if you don’t have a designer or agency on tap. Think small businesses, busy founders, campus organizations, and social media managers. If you’re comfortable with Canva or Adobe Express, you’ll still find value: Pomelli is great for rapid first drafts and breaking through creative blocks.

Larger teams or those with strict legal, multi-language, or deep brand requirements may find Pomelli’s current beta limited. But since it’s free to try, it’s easy to run a quick experiment and see if the results are good enough for your needs.

Tips to Get Results That Actually Feel Like “You”

Like any AI tool, Pomelli gives its best when you give it a nudge:

• Add a one-sentence “voice guide” (e.g., “Friendly and clear, not salesy. Highlight benefits, not hype.”)
• Drop in two must-have phrases or taglines to anchor the copy.
• Be specific about what formats you need (“I want a Facebook post and a square story graphic.”)
• Don’t be afraid to edit the drafts—sometimes a five-second tweak is all it takes to nail your message.
• For the final polish, open your downloaded graphics in your favorite editor and add those finishing touches.

Pomelli is your shortcut, not your only tool.

What You Can and Can’t Do With Pomelli Right Now

In this beta, Pomelli focuses on practical, everyday needs. You’ll get:

• Social posts (with matching captions)
• Story graphics for Instagram, Facebook, and more
• Web banners and simple ad visuals

It’s not built for complex brochures, long-form documents, or highly stylized campaigns—at least, not yet. If your website is clean and consistent, Pomelli has better raw material to work with, so results will feel more “on brand.”

A Few Things to Watch: Limits and Privacy

• Regions: Only available in the US, Canada, Australia, and New Zealand. English-only for now.
• Output depends on your site: A messy or inconsistent website means less accurate results.
• Privacy: Pomelli scans public pages and anything you upload. If you’re handling sensitive client material, double-check Google Labs’ privacy policy and use public info for your tests.
• Experiment in progress: Features and access could change as Google gathers feedback.

Where Pomelli Fits With Other Tools

If you already use Canva, Adobe Express, or something similar, Pomelli isn’t here to replace them. Instead, use Pomelli to get past the blank page and spark your first drafts. After you generate assets, pull them into your usual design tool for final tweaks, resizing, or brand effects.

This handoff—Pomelli for ideation, your editor for polish—means you get the speed of AI without losing your unique look.

Should You Try Pomelli This Week?

If you’re looking for a quicker way to create on-brand content and want to see how close AI can get to your style, there’s no risk in running a five-minute test. You might find Pomelli becomes your new “first step” for routine campaigns and posts. If it doesn’t fit, you’ve only lost a few minutes—and you’ll know what to watch for as the tool evolves.