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Twitter for Marketing: 25 Proven tips for Twitter Marketing for Marketers

Shweta Sadana
Written By

Shweta Sadana

Published on

Lately, Twitter has shown tremendous growth and emerged as a platform for connecting with the world. Twitter is a highly influential social networking site where one can get the latest updates about almost any topic. This makes Twitter’s marketing strategy an essential tool for growing your business.

Suppose you are wondering how to use Twitter marketing effectively and impressively. Then look no more as we have curated a list of twenty-five best Twitter marketing tips to give your business a burgeoning success.

Table of content:

  1. Upgrading your account
  2. Create guidelines
  3. Setting Goals
  4. Unambiguous Duties
  5. Using Twitter polls to know the follower’s opinion
  6. Making a Content Calendar
  7. Assigning Roles
  8. Tracking mentions and brand hashtags
  9. Utilizing twitter ads
  10. Measuring the effectiveness
  11. Focusing on different aspects of your Twitter handle
  12. Collaborating with the appropriate influencer
  13. Posting tweets at the ideal time
  14. Engaging with your audience
  15. Having a consistent and joyful vibe
  16. Integrating Twitter into your market planning strategy
  17. Relying on visual content 
  18. Monitoring the competitors
  19. Flowing with the trends
  20. Announcing Giveaways
  21. Endorsing the high-performing tweets
  22. Pinning content on the profile
  23. Including customer testimonials
  24. Be ready to handle critics in a light way
  25. Using gated content

1. Upgrading your account

First things first, one should ensure that their organization should have a Twitter account for the company. The frequency of tweets, engagement and the number of followers on the Twitter handle should be regularly monitored.

2. Create guidelines

Another important Twitter marketing tip is practical guidelines that help new team members prevent silly social media errors. The policy should reflect the brand values and audience detail, giving clarity to the team members. 

3. Setting Goals

Successful social media marketing starts from having tangible and particular goals. Therefore, the marketing campaign should have (SMART) attributes Specific, Measurable, Attainable, Relevant, and Time-boundness. 

4. Unambiguous Duties

Ensuring no ambiguity or uncertainty in the tasks assigned to the members is essential. Excessive handling has its demerits, such as unnecessary or contradictory responses, which are highly unprofessional and may convey an unwanted message about the firm.

5. Using Twitter polls to know the follower’s opinion

The Twitter poll is a brilliant feature that lets you interact with the audience and analyze their views. In addition, reviews can be collected about content, services, product development, and much more.

6. Making a Content Calendar

Planning content may appear a time-consuming task initially. However, the last-minute struggle to create a witty tweet for any occasion is dodged while using Twitter for marketing in the long run. 

So plan your content wisely.

7. Assigning Roles

Assuring regular activity of the account is essential for fruitful marketing on Twitter. Therefore even if someone single-handedly manages the company’s social media handle, having a backup team member is highly advised as it avoids communication gaps.

8. Tracking mentions and brand hashtags

Following mentions and brand hashtags can promote your monitoring of conversations related to your brand on Twitter, resulting in more significant benefits of Twitter marketing for business.

Tip: Know more about “How hashtags works on Social Media?” 

9. Utilizing twitter ads

Using paid ads on Twitter is an excellent way of reaching the targeted audience, unlike organic reach, which takes longer. In addition, these ads allow suitable users to find your profile, even without them following your hashtag or brand page.

Do a Twitter Competitor Analysis before utilizing Twitter ads.

10.Measuring the effectiveness

Twitter is an excellent alternative for marketing your organization. However, regular assessment of your efforts and the results will help. Focusing on the sales generated from Twitter marketing tools is needed. Also, routine evaluation of meaningful insights helps gradually redefine the marketing strategy.

11. Focusing on different aspects of your Twitter handle

Having a professional Twitter profile will help make an impressive impact on first-time visitors. However, you want to make a distinct identity of your Twitter handle.

Let us see the role of different profile elements through which you can personalize your profile.

  • Handle
  • Profile picture
  • Website URL
  • Header
  • Bio

12.Collaborating with the appropriate influencer

Almost every major marketer and brand invested in influencer marketing in 2020, making it a buzzword in the marketing field. This is because influencers effectively promote the brand and show high conversion rates.

13. Posting tweets at the ideal time

Recent social media analytic tools are experts at observing the targeted audience’s activity and choosing the perfect times for you to share updates based on their activeness. Therefore consistency and optimal timings of tweets are the keys to success in Twitter marketing for business.

So find out the best time to tweet on Twitter.

14.Engaging with your audience

Twitter, in a nutshell, is all about building an interactive bond with your followers. So naturally, many businesses use Twitter to handle and answer their field-related questions and facts, which is another excellent way of increasing organic reach and interactions.

15. Having a consistent and joyful vibe

Besides, images and videos are undoubtedly recommended in the marketing strategy. However, attracting followers requires a genuine and appealing voice. Therefore, despite different team members handling the account, the tweets should have a consistent and welcoming tone.

16. Integrating Twitter into your market planning strategy

A robust social media marketing strategy lets you get maximum results from your presence on different platforms. Aligning the Twitter social media strategy with comprehensive social media marketing tactics will enhance the total response from other platforms.

17. Relying on visual content 

The 280-character limit dramatically limits the range of your expression as a brand. But that’s where visual content works magically and is more engaging than regular text.

18. Monitoring the competitors

Third-party Twitter analysis tools help track and monitor your rival’s Twitter account performance. The valuable data thus received can help in fathoming the future strategies of your competitors.

19.Flowing with the trends

Joining the trending hashtags and conversation from the explore page will expose your brand handle to a new audience and grow reach.

20. Announcing Giveaways

Twitter contests/giveaways can significantly contribute toward expanding the brand’s Twitter handle. In addition, Twitter’s marketing use will result in fantastic interaction and increased organic reach.

21. Endorsing the high-performing tweets

If your followers can relate to some tweets, you can further propagate those tweets to promote the brand and attract new followers.

22. Pinning content on the profile

Pinning the highly engaging tweets on the Twitter profile further enhances the organic reach and growth.

23. Including customer testimonials

Customer testimonials are a classic and highly trusted marketing tactic that aims to win the masses’ trust. These testimonials help in convincing the public and thus should be used on the brand website also.

24. Be ready to handle critics lightly.

The brand’s journey on social platforms will find hostile critics or people who are demeaning; however, dealing with them in a light and funny way can give great limelight to the company profile on Twitter.

25. Using gated content

Gated content asks visitors to share or retweet the tweet to access the website blog. It is an excellent way of diverting traffic while promoting the brand’s Twitter handle.

How Vaizle As A Tool Helps You In Making The Best Twitter Marketing Strategy

Vaizle offers a wide range of algorithms that help in assessing the performance of every tweet you post. The Dashboard presents statistics that let you understand and expand the engagement and followers.

 Thus you can know about the preference among your followers, which is essential for strengthening the social marketing strategy and receiving greater returns. 

Conclusion

Twitter is a highly engaging and fruitful platform for efficient social media marketing. Brands use the platform to start and join the relevant conversations, engage with their followers, and create a dedicated community. So use these twitter marketing tips to grow your business on this platform.

Vaizle is a social media analysis tool that gives fruitful insights into enhancing your social media marketing tactics. Their genius algorithm promotes social media engagement and thus generates better revenue for the company.

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