Instagram trends are often the talk of the town (or even the world!) these days! No matter if it’s an audio clip, outfit pattern, or a social challenge, people are likely to copy what they see on social media platforms.
While these current Instagram trends seem fun for the audience, they can be pretty overwhelming for marketers and social media managers. Keeping up with new ideas and implementing them can eventually turn out to be quite hectic.
To make your job a bit easier, I’m here to discuss Instagram trending #2024 ideas and how they can benefit your organic social media growth. But first, let’s discuss:
Instagram trends are popular references and content ideas that are going viral at any given point in time. Gradually, these trends turn irrelevant, and new topics replace them to gain popularity.
Depending on the niche you’re active in, the kind of Instagram trends today will vary accordingly.
To get higher engagement in the upcoming year, you can create content around current Instagram trends and use relevant hashtags or IG audio. When the content is rightly tagged, more people are likely to find it.
In the current digital media landscape, new trends in Instagram keep emerging every moment! And to stay relevant as a marketer and a step ahead of your competitors, you need to be aware of all these developments.
If you continue to create outdated content, it becomes less favorable for new users and generates low engagement. That’s why it is of utmost importance to research new Instagram trends regularly.
Once you’re done with research, the next step is to check what other brands in your industry are doing. Check which particular IG trending content is getting more engagement and which one is not performing well.
Once you’re done with competitor research, you can go ahead and work on your brand strategy.
Most Instagram trends come and go! What’s viral today might completely tank tomorrow.
To make things a bit easier — here are 6 Instagram trends 2024 that are not extremely time-sensitive and are likely to perform well throughout the year.
The combined power of two audiences is better than one! As a brand, you’re more likely to gain mass visibility by collaborating with micro and nano influencers.
Sure, you could go for celebrities and popular figures with more than 1M+ followers but their engagement rate isn’t what you’d imagine. On the other hand, micro-influencers (1-10,000 followers) boast the highest engagement rate of nearly 2.53%.
Look for content creators in your niche and partner with them to advertise products or services. You can do that by making a collab post, where the content shows up on both profiles.
Daniel Wellington is a prime example of creating IG trending content in partnership with micro influencers. They also run a #DWPickoftheDay contest to reward these influencers.
👉 To read more about the same, check out How To Use Instagram Collab Posts in Social Media Strategy.
Usually, we consider aesthetic visuals to be the winning strategy for IG trending content. While that is true, people are now also increasingly interested in the latest Instagram trends related to memes.
At any given point in time, you will find several meme trends on Instagram gaining global popularity. It is up to you how well you incorporate those references into your content strategy and promote your profile.
For example: Remember the Barbie hype? Now, have a look at this post by KissFlow, a low-code platform, where they use pop culture references.
Now this is a tiff most of us wouldn’t want to get in the middle of!
— Kissflow (@kissflow) July 28, 2023
But hey, we know someone who might be able to help 😉#barbiethemovie #memeoftheday #lowcodenocode #memes pic.twitter.com/DjKqsSi3rt
Did you know that more than 150 million people are conversing with business accounts on Instagram DMs every month? Needless to say, the potential for sales and customer acquisition is huge with DM marketing.
Users prefer to reach out to brands in DMs for various reasons: customer support, product queries, post appreciation, and so on. Making the best use of this opportunity, you can make the customer feel valued and build a lasting connection with them.
While seeking inspiration from competitors is appreciated, your brand needs its authentic brand voice. People love to know about the brand values and are more likely to make a purchase when they can relate with you!
Let the audience know you better and keep creating content that follows latest Instagram trends and highlights your overall brand persona.
Here, it is also crucial to note that you’re not borrowing any direct ideas from other creators in the niche. If so, the audience will eventually associate your brand name with the competitor and is more likely to forget you.
The point of social media presence is not a one-way conversation. As a marketer, your goal should be to talk to people and not to talk to them!
Constantly, check your messages and comments to see what your potential consumers are saying. Sort out their queries to gain their trust, which in turn will help you get better feedback from the consumers.
Based on the feedback received, you can gradually start posting user-generated content to help new followers get real insights.
For example: have a look at Canva engaging with the audience by being active in the comment box.
Instagram keeps launching new features and most of them can benefit you in one way or another. One such feature is reel visual replies, where you can use a comment as a sticker and reply with a reel.
This is a great way to sort out general queries, explain new product features, and create interesting content out of comments.
For reference: check out this post where @jasminestar explains the process of replying with reels.
👉 To further know more about other Instagram’s latest features, give New Instagram Features and Ways to Use Them a read.
Photo dumps are the perfect examples of trending Instagram content! Basically, you need to upload a series of photos in carousel format to depict either a series of action or a time lapse.
It’s all about showing unfiltered, real moments — from behind-the-scenes shots to casual selfies.
These kinds of posts make your brand feel more relatable. Plus, they offer a glimpse into the personality behind your business, building a deeper connection with your audience. Don’t be afraid to mix product shots with candid moments in your photo dumps!
For a long time, Instagram only allowed one link in bio. Now, users can add multiple links, making it easier to share more about your brand, products, or social profiles.
Take advantage of this by linking to your website, product pages, or even your latest blog posts. This small change can lead to big improvements in driving traffic to key pages, maximizing the opportunities to convert your followers into users.
Want to create a deeper connection with your audience? Show them a behind-the-scenes look at your daily life or the day-to-day operations of your brand.
‘A Day in the Life’ stories or reels give your audience an inside look at what goes on behind the products they love.
This trend works because it humanizes your brand and makes it more approachable. Whether it’s a tour of your workspace, meeting your team, or a peek into how you create your products, people love to see the real, unscripted moments.
Instagram isn’t just about likes and comments — it’s about building a genuine community around your brand. Start by interacting with your followers regularly. Host Q&A sessions, create polls, and use Instagram Stories to engage directly with your audience.
But that’s not all! You should also encourage discussions, respond to comments, and highlight user-generated content to make your audience feel like they’re part of something bigger. Doing so will help build a sense of belonging, which can further help turn casual followers into loyal fans.
If you’re planning to earn money from Instagram, product tagging is an essential feature that simplifies the shopping experience for your audience. With product tags, users can directly view your products in posts and purchase without leaving the app.
Make it a habit to use product tags in your posts, especially if you’re showcasing new launches or top-sellers. This will make it easier for your audience to explore and buy from you, making the journey from discovery to purchase seamless.
That was all about current Instagram trends you can incorporate in your marketing strategy today! But now, let’s get a quick overview of Instagram Page Analysis.
Instagram trends perform better than usual content! But you don’t have to take our word for it. Once you start creating relevant content for your profile, you can track its performance using the Vaizle Instagram Page Analysis free tool.
Here, you can get the latest page overview and see if the key metrics like brand activity, engagement, reach, and profile views, are increasing or decreasing. Additionally, you can also check day-wise, content-type, and demographic analysis.
Now, to see how your fellow creators are doing, try out the Vaizle Instagram Competitive Analysis tool. Here, you can get all the information not only for your account but also for competitors. Here are some of the metrics you can check:
Himanshu is an SEO Executive with 7 years of work experience and MBA in Marketing. His core expertise lies in crafting impactful SEO strategies for growing B2B organizations and bringing organic traffic to their social and web channels! He is also a fitness freak with a knack for athleticism and you'll often find him spending his off hours in a gym.
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