As new social media platforms keep popping up, Facebook has stayed strong for over a decade. While some argue its glory days have faded, it still stands supreme as the go-to social hub for millions.
In this blog, we’ll share 51 important Facebook statistics that can help marketers succeed in 2024. With Facebook usage and these numbers, businesses can form valuable insights into making the most of Facebook for their growth.
When thinking about Facebook as the biggest social media platform, the first question that comes to mind is: “How many users does Facebook have?”
General stats
With 2.11 billion Facebook daily active users in the last quarter, the company has seen a 5.5% year-over-year increase.
Facebook has a total of 3.065 billion monthly active users in 2024.
Its official website gets around 22 billion visits each month on average.
As ofSeptember 2024, the family of Facebook products, including Instagram, Messenger, and WhatsApp, recorded an average of 3.29 billion daily active people (DAP) and 3.98 billion monthly active people (MAP).
This also means that number of users for the Facebook family products are more than the population of Africa, Europe, North, and South America combined.
Here is an infographic showing Facebook’s user growth over the last few years
5. This represents a year-over-year increase of 6.51% for DAP and 6.42% for MAP.
6. As per the data, Marketers can potentially reach 2.249 billion Facebook users through advertising.
Overall, the data suggests that Facebook is a major player in the social media landscape and is well-positioned for future growth. As per its latest report, the numbers revealed significant growth in aspects of revenue.
Financial stats
7. According to Q3 2024 report, Meta’s revenue was $40.59 billion. 8. The revenue for the three months ended September 30, 2023, was $34,146 million. 9. The revenue for the three months ended September, 2024, was $40,589 million which is approximately 19% higher than the last year.
10. Compared with last year’s data, the revenue shows a 20% year-over-year constant currency basis increase.
The company’s CFO is expecting a total revenue of $45-48 billion for the fourth quarter of 2024.
However, the company was not just earning revenue but, it also had to deal with different costs and expenses.
11. The costs and expenses for Q3 2024 were $23.24 billion. 12. Compared to Q3 2023, cost and expenses depicted a 14% year-over-year increase.
13. The company anticipates its full-year 2024 capital expenditures will be in the range of $38-40 billion.
14. As of September 2024, Meta recorded a total of $9,202 millions in restructuring charges.
Source: Meta Earning Presentation
Facebook Platform stats
15. Currently, 2.11 billion people use Facebook daily, and this means that 68.85% of people log in their Facebook account daily.
16. There are 56.7% male and 43.3% female users.
17. Till August 2023, there has been a decrease in the number of downloads for Facebook Messenger. The number decreased from 143 million downloads to 70.2million downloads in Asia-Pacific regions.
18. The major usage of the app was seen in the US among the age group of 25 to 44.
19. Threads has attracted 275 million users.
20. In 2023, it had 160 million daily active users.
21. WhatsApp has 2.95 billion monthly active users.
22. When it comes to Facebook users also using other platforms, check out these percentages:
74.7% of Facebook users also use YouTube.
72.7% of Facebook users also use WhatsApp.
48.8% of Facebook users also use Twitter.
47.8% of Facebook users also use TikTok.
36.1% of Facebook users also use Pinterest.
23. Among Facebook’s family of apps, Instagram holds a special allure for Gen Z, captivating their attention and engagement like no other. Instagram alone has 500+ million daily active users.
These apps enjoy widespread global usage across various age demographics, with usage patterns varying based on the types of devices individuals use.
Area-specific stats
24. In the world of Facebook, most new users are joining from the Asia Pacific region, especially in places like India and Indonesia.
25. According to the latest data, the countries with the most Facebook users are:
26. 94% of Facebook’s ad revenue comes from mobile users, with only 6% from desktop users.
27. Around 43 million users only, access Facebook through a laptop or desktop computer.
28. While approx 2.8 billion people use Facebook through phones or tablets.
Seeing these figures, marketers can bet on Facebook for their advertising and marketing. While deciding their audience they can consider these figures:
Demographics stats
29. These are the people who are using Facebook:
67% of people aged 18-29
75% of people aged 30-49
69% of people aged 50-64
58% of people aged 65+
30. Out of these, 64% and 71% of people are educated in high school and college respectively.
According to an eMarketer study of Americans aged 18+, the average time spent on Facebook per day is 33 minutes in 2021.
31. 70% of people who use Facebook have less than $30,000 income.
32. And, 70% of people using Facebook have an income between $30,000 to $69,000.
Usage Stats:
According to an eMarketer study, in 2024, there is 1.2% decrease in average time spent on Facebook per day by US Adults. Back in 2023, average time spent per day by US adults on Facebook was 30.2 minutes.
33. The average time spent on Facebook is decreasing as Gen Z is constantly moving towards apps like TikTok and Instagram.
34. Advertisers are using video format ads maximumly because platforms like TikTok & Instagram have improved short-video monetization.
Ads and budget stats
35. Surprisingly, Facebook has over 10 million active advertisers.
36. The advertisers can target every age group easily, as 34.1% of individuals over 13 years old can see Facebook ads.
37. In the second quarter of 2024, ad impressions delivered across our Family of Apps decreased 7% year-over-year and the average price per ad increased by 11% year-over-year.
As the importance of artificial intelligence continues to grow, digital advertising is not lagging behind.
38. Every advertiser is utilizing at least one of their AI-driven products.
39. In the last 10 years, over 1000 AI models, libraries, and data sets have been released by Meta to help researchers.
40. Remarkably, AI recommendations account for over 20% of the content displayed on an individual’s feed, often featuring content from people, groups, or accounts they do not actively follow.
41. These 10 million active advertisers hold the potential to reach 2.11 billion individuals through their ads.
42. A Facebook active user on average clicks on 12 ads every month.
43. The marketer on average gets $1.72 cost per click, 0.9% click-through rate, and 9.21% of average conversion rate.
Facebook has a feature to show the average cost per click as per the campaign objective
44. Among all the industries finance industry has the highest CPC of $3.89.
Industry
CPC
Finance
$3.89
Internet and Telecom
$3.07
Home and Garden
$2.78
Business and Industrial
$2.48
Jobs and Education
$2.11
People and Society
$2.01
Beauty and Fitness
$1.85
Real Estate
$1.81
Science
$1.33
News
$1.11
Hobbies
$0.68
Pets
$0.61
Food and beverage
$0.42
(Source: Demand Sage)
What about the others? Look at the chart below-
Not only for marketers, Facebook has been an amazing tool for businesses also.
Business stats
More than 200 million companies prefer to use Facebook’s applications and free tools for their business.
45. Businesses use Facebook for their businesses because their posts have the potential of 5.2% to reach the audience organically.
46. Interestingly, a local business page on Facebook is visited by 70% of users once a week.
47. Through Facebook live chat, businesses can increase their sales by 53%.
48. As Facebook targets an audience all over the world, it has the ability to change the language on a real-time basis.
Despite helping common people, marketers, and businesses Facebook had to face many challenges as well.
49. Currently, it has 71,469 headcounts as of June 2023.
50. It represents a decrease of 14% year-over-year.
51. More than 50% of the employees were impacted by 2023 layoffs.
Conclusion
Facebook is expanding its app family, including platforms like Threads.
While newer platforms like Instagram gain traction, Facebook still holds great potential to reach a wide audience.
For marketers and businesses, it remains a vital channel for advertising and marketing. You can trust them to build your brand value or identity in the market.
Arushi is a proficient SEO and ASO specialist with a 5-year track record working for B2B and B2C organizations. Currently, she is heading SEO strategy for Vaizle and helping businesses improve their online presence. A mountain girl at heart, she likes to recharge her creative abilities by taking long walks and listening to podcasts.
