Cyber Monday is one of the biggest online shopping days of the year, and it’s a fantastic chance for businesses to attract new customers. In fact, Cyber Monday sales reached a record-breaking $11.3 billion in the U.S. back in 2022! That’s a lot of potential for your brand to tap into.
If you’re looking to make the most of this year’s shopping frenzy, you’ve come to the right place.
I’ve put together some simple, creative Cyber Monday marketing ideas that can help you stand out and bring in new customers. Let’s get started!
Cyber Monday is the Monday following Thanksgiving in the U.S., right after the Black Friday weekend. This year, Cyber Monday will fall on 2nd December 2024.
This day is dedicated entirely to online shopping, with marketers and business owners offering exclusive discounts and deals to draw in customers.
Unlike Black Friday, Cyber Monday is solely focused on online sales and discounts. It is a good opportunity for businesses to hike up their online sales. By planning special promotions and unique deals, you can capture new customers’ attention and build loyalty for the future.
As the d-day nears, you’ll come across multiple Cyber Monday advertisements online. Now, instead of blatantly copy pasting what your social competitors have done so far, it is time to rethink your strategy.
Here are 15 Cyber Monday marketing ideas you can adopt to widen your consumer base:
Everyone loves a good discount! And what better way to steal customers from your competitors than by offering a flat discount on first purchase?
Make sure the offer is clearly visible on the homepage, Cyber Monday social media posts, email sequences, and everywhere else you’re actively promoting.
For example: Check out this old offer by Rakuten Kobo (an e-reader company) where they offered $10 off on a user’s first Kobo e-book.
Since Cyber Monday is primarily based around online deals, it is a good idea to partner with influencers based in your niche.
Have them host a giveaway by featuring your product and ask them to get their followers to follow your account and tag friends in the comments. This is a great way to increase your brand’s visibility and gain new followers.
👉 RELATED: Check out our detailed guide on How to Begin with Influencer Marketing to get started now!
If your goal for Cyber Monday advertising is overall AOV (Average Order Value) improvement, club up all your best-selling products at a discounted price.
Furthermore, to get the user to complete the buying action, make these bundles available only for a limited time around Cyber Monday. Promote the bundles through email and social media marketing to drive urgency.
High shipping costs can be a dealbreaker for first-time shoppers. One of the most effective Black Friday marketing tactics in this case is offering free shipping on their first order. This will encourage them to make that initial purchase.
Make sure this offer is highlighted across your website, emails, and social media promotions on Cyber Monday to capture attention.
For reference: Check out how McKeen Metro Glebe offers free shipping on first order. Similarly, you can create Cyber Monday advertisements that represent this exclusive deal.
If you offer a subscription or SaaS product, consider a 14-day free trial that doesn’t require a credit card. This makes it easy for new users to experience your product with no commitment.
Furthermore, make the most of Cyber Monday advertising efforts by promoting this free trial in your email campaigns, social posts, and even on your website homepage.
PS: You can decide the free trial duration by looking at your competitors’ offers. Try to match theirs or offer a better deal to get the user to sign up!
Host a live or pre-recorded webinar offering tips and hacks relevant to your product or service. For example, a “Cyber Monday Style Guide” webinar can attract shoppers interested in fashion.
This positions your brand as an authority, and webinars are a great way to build connections with new customers and other industry leaders.
If you have an active email marketing channel, new subscribers are a captive audience for you. Create a Cyber Monday marketing email sequence with a welcome discount, product recommendations, or exclusive deals to help them get started with your brand.
Personalized emails can build an immediate relationship and convert subscribers into buyers.
You can also use social proof to build trust with new customers and move them down the marketing funnel.
Design a Facebook carousel ad showcasing top customer reviews and testimonials alongside images of popular products. This will ensure that you make a compelling case for first-time buyers by highlighting positive customer experiences.
Furthermore, use Vaizle’s Facebook Ad Analysis tool to keep track of ad performance absolutely free of cost!
Run Google Ads targeting search terms related to your competitors’ products. This way, when shoppers search for a similar brand, they’ll see your ad and may be curious to try you out.
Make sure the ad copy highlights unique benefits or special Cyber Monday discounts to capture attention.
To keep a check on your competitors’ Google Ads, use Vaizle’s free Ad Spy tool. Simply enter your competitor’s name and you’ll be able to see all their Google Ads from the past 30 days.
A fun, interactive product quiz can guide new customers to the perfect product for their needs. For example, a “Find Your Ideal Skincare Routine” quiz for a skincare brand.
Feature the quiz on your homepage and promote it on social media to attract new users and boost engagement.
Run a “Share to Save” campaign where users get a discount for sharing your brand on social media. This spreads brand awareness and reaches friends and family who may be first-time customers.
Encourage customers to tag your brand and use a specific hashtag to increase visibility.
A referral program is a great way to attract new customers. Offer a $20 discount to both the referrer and the new customer when they make a purchase.
Advertise the referral offer in your emails, on social media, and on your website’s checkout page.
Pinterest is a powerful platform for targeting shoppers interested in DIY, home decor, and lifestyle products. Create ads that showcase your products in visually appealing ways.
Tailor your ad text to speak directly to the Pinterest audience for increased engagement and brand discovery.
Founder-led marketing is all the rage these days. People like hearing from the primary face of the brand and feel more interested in making a purchase. One promotional trick in your list of Cyber Monday ideas should be hosting an Instagram live Q&A with the founder.
It allows potential customers to ask questions, learn more about your brand, and see the people behind the product. It’s a great way to create a personal connection and build trust with new audiences who might be considering a purchase.
Collaborate with a complementary brand to create a bundle deal or discount for first-time buyers on both sites.
For example, if you sell fitness gear, partner with a nutrition brand. This can help you reach new audiences and attract customers interested in related products.
Above listed 15 Cyber Monday marketing ideas are just the start! To make sure you’re effectively reaching new customers and maximizing sales, you need to track your marketing performance regularly.
A marketing analytics tool like Vaizle can help you measure and improve your Cyber Monday strategies.
Vaizle lets you see which campaigns are bringing in the newest customers, track user engagement, and uncover insights to refine future campaigns.
And the best part is that you can now gain access to Vaizle’s exclusive marketing analytics suite with a 7-day risk-free trial.
Cyber Monday offers incredible opportunities to expand your customer base, but capturing new shoppers requires a thoughtful approach.
From exclusive discounts to influencer partnerships, each of these 15 Cyber Monday marketing ideas can help attract new customers who are eager to discover and engage with your brand.
Use these ideas to stand out in the Cyber Monday crowd and set yourself up for a successful holiday season.
Start planning at least a month in advance. This gives you time to set up ads, coordinate with influencers, and prepare your inventory and website for increased traffic.
It’s best to have slightly different deals for Cyber Monday. This keeps the excitement going and gives customers a reason to come back.
Facebook, Instagram, Google Ads, and Pinterest are all effective for Cyber Monday, but choose the platform that best reaches your target audience.
Make sure your website can handle heavy traffic by optimizing for speed and testing your checkout process. Consider offering 24/7 customer support to assist with any issues.
Using a marketing analytics tool like Vaizle can help you measure your campaign’s performance and see which strategies are bringing in the newest customers.
Mamta is an SEO Analyst with 2 years of experience. Currently, she is spending her time on content roadmapping to drive organic growth and engagement for SaaS businesses. Mamta is also an avid cinephile who spends her spare time watching latest action and sci-fi flicks from around the world.
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