On April 28, 2025, OpenAI launched an enhanced shopping experience in ChatGPT, letting users view product listings with images, prices, and sellers directly in the chat. Media outlets covered this widely.

But one key update went unnoticed at first.

Shopify Joins as a ChatGPT Search Partner

Just a few days ago, well-known SEO expert Aleyda Solís spotted something new in OpenAI’s official documentation. Shopify had been added to the list of third-party shopping data sources, alongside Bing.

She shared the discovery on LinkedIn, bringing attention to a change that OpenAI didn’t officially announce.

Why This Matters for Online Stores

This is big news for ecommerce businesses, especially those using Shopify.

With this change, ChatGPT can now show product results from Shopify stores directly in the chat interface. That means more visibility for thousands of Shopify merchants—without them having to do anything extra.

If you’re running a store on Shopify, your products might already be showing up in ChatGPT search. For non-Shopify stores, it’s still possible to appear—if your website allows OpenAI’s crawler (OAI-SearchBot) and your product pages are properly structured with schema data.

OpenAI is Showing Results from Various Platforms

While Shopify and Bing are officially listed, ChatGPT shopping results also sometimes include products from other platforms—like Turbify, formerly Yahoo Stores.

• Example: A search for “hunting dog supplies” returned offers from a Turbify-hosted merchant
• This suggests that OpenAI likely uses a broader crawling approach, indexing any site with rich product schema—not limited to Shopify.

Why Didn’t OpenAI Announce It?

It’s still not clear why OpenAI didn’t make a public announcement about this change. Here are a few possible reasons:

• They may still be testing things before a full rollout.
• It could be a quiet partnership, not meant for public promotion (yet).
• Or they’re waiting to add more features—like direct checkout inside the chat—before making a big splash.

Whatever the reason, the timing is interesting. This update came just weeks after the enhanced shopping experience was officially launched.

What Should Merchants Do Now?

If you’re in ecommerce, especially if you run a Shopify store, here’s what to focus on:

• Make sure your product pages have proper schema markup.
• Ensure your site can be crawled by OpenAI’s bot.
• Start thinking about how your products might appear in AI-driven search, not just traditional search engines.

Final Thoughts

This small update could have a big impact. Shopify stores now have a chance to appear in ChatGPT’s shopping results, which could lead to more visibility and sales.

As more users start using AI tools for product discovery, conversational shopping could become the new normal. Keep an eye on how these changes unfold—and make sure your store is ready for what’s next.