“I get baffled with one personal profile and there are SMMs out there who manage multiple Instagram accounts at once.” That was my exact reaction before I jumped straight into social media creation and learned to handle things the right way.
Managing multiple Instagram accounts can feel overwhelming, especially when each account has its own audience, content, and goals. But trust me—it’s not impossible. With the right strategies and marketing tools, you can also turn this chaos into a streamlined process that works like a charm.
In this blog, I’ll share everything I’ve learned about managing multiple Instagram accounts—without losing your mind. So, if you’ve also been wondering how do I manage multiple Instagram accounts, let’s dive right in.
Multiple accounts on Instagram might seem beneficial but that doesn’t mean it automatically is the right solution for your marketing strategy.
So, how do you know if it is the right step for your brand?
The answer is easy. If your audience is the same and your products fit a single narrative, there’s no need for a second account. It will be easier to manage one account and will let you allocate available resources towards its growth.
But, on the other hand, if your brand spans across multiple regions or focuses on multiple verticals, a second Instagram account might make more sense for you.
For example: Consider Netflix. They have separate accounts for regions, like Netflix India, and for audiences like anime or geeks. Each account speaks directly to its audience without crossing others.
So, the question isn’t “Can you handle one or two accounts?” It’s “Will multiple accounts help you connect better with your audience?” If yes, keep reading—I’ll show you exactly how to create and manage them.
If you’ve answered no, don’t worry. You can go through our detailed guide on Instagram Marketing to get started! (PS: I’d still advise you to stay for effective tips and tricks discussed later in this blog!)
By 2026, the total Google searches are projected to decline by 25%. Combined with AI overviews and increasing number of zero-click searches, marketers have now realized that relying merely on SEO will not work in the long run.
This is why brands are also focusing on building strong social media communities. Part of this effort includes creating multiple Instagram accounts.
But that’s just one part of the story. If we dig deeper, here are some other reasons that come to light:
One-size-fits-all approach doesn’t work anymore, and brands have realized that. They need to connect with different customer segments, and multiple accounts allow them to do just that.
By creating separate accounts, brands can deliver content that’s tailored to specific groups, making the message more relevant and engaging.
Take Nike for example – they maintain @nike for their main brand presence, @nikewomen for female athletes, and @nikesportswear for street style and casual wear lovers.
Sometimes, a brand needs to connect with highly specific communities to stay relevant. PlayStation is a great example here. There’s @playstation for general gaming news, @playstationplus for subscription service updates, and @playstationindie to showcase independent game developers.
This strategy helps them connect with specific gaming communities while keeping conversations separate for each audience.
Multiple Instagram accounts are also great for creating cotnent tailored for each audience segment.
For example: Plant Therapy, a small essential oils brand, is a great example of personalized content. Their main account, @planttherapy, shares product updates and wellness tips, while @planttherapy.kids focuses on parents & offers kid-safe oil blends.
By separating their accounts, Plant Therapy keeps their content relevant, increases engagement and builds trust with followers.
TL;DR: If you want to connect with different parts of your audience and create content that truly resonates with them, having multiple Instagram accounts could be a smart choice for your brand.
Now that we’ve explored the basics of multiple Instagram profiles and why brands would want to work on them, let’s move to the actual actionable steps.
From your Instagram profile, click on the hamburger menu in the top-right corner.
Scroll down and tap Add Account, then choose Create New Account.
Enter a unique username for your new account. Make sure it reflects your brand or purpose.
Set a strong password to keep your account secure.
Add a profile picture, bio, and any other details to personalize your new account.
That’s it. Your new Instagram account is created and ready to be used.
Now, let’s see how to switch between different profiles from the same device.
Launch the Instagram app and go to your profile.
At the top of your profile, tap your username.
A list of all your Instagram accounts will appear. Tap the one you want to switch to.
You can quickly switch between accounts by repeating the same process or tapping your username again.
PS: You can also double tap the profile image icon, and you will automatically be shifted to a different Instagram account.
Creating and switching between multiple Instagram profiles was easy. But don’t forget to keep in mind these pointers as well:
Now that you’re all set up, let’s explore how to manage these accounts efficiently and effectively.
If you have more than one Instagram account to handle, it can mean two things. Either you work in a marketing agency, or you’re scaling your brand’s presence with another Instagram account.
In both cases, you will need an effective plan to stay organized and consistently publish content. Here’s how to proceed:
Before starting, it is a must to have a clear and understandable content strategy planned out. Each account will cater to a unique audience, so your content needs to reflect that.
Start by identifying the goals of each account—whether it’s driving sales, building brand awareness, or engaging a niche community.
For example, if one account focuses on regional promotions and another caters to a specific product line, ensure the messaging aligns with each audience.
Instead of creating each post from scratch, keep ready-to-use social media templates. This will let you quickly create Instagram stories, posts, or reels that align with the brand’s consistent design theme.
You can also rely on design tools like Canva or Adobe Spark to quickly customize and create templates that match an account’s unique brand identity.
Posting at random hours never helped anyone! Without a proper posting plan, you could end up overloading one account and completely neglecting another.
To avoid this, set a clear posting schedule for each account. This will let you keep all accounts active and maintain a proper content balance.
To create such a posting schedule, you will first need to find the best time to post on Instagram for each specific account. With Vaizle’s free best time to post on Instagram tool, you can automate this task within seconds.
To check if your efforts are paying off, you will need to understand Instagram analytics in depth. This starts by focusing on key social media metrics like likes, comments, shares, and follower growth to see what content resonates.
These insights will show what type of content clicks with what type of audience. For example, one account might perform better with carousel posts, while another does with reels.
Lastly, acknowledge that you probably can’t handle everything alone. I know it can be hard to outsource tasks, but in the long run you have to trust your team and create a proper workflow.
In your team, assign clear roles for each account. Someone could focus on content creation, another on posting, and someone else on tracking metrics. This avoids confusion and ensures every account gets equal attention.
As an SMMs or a content creator, you can often end up feeling like you’re always on the clock. Even when you’re not working, you might still be brainstorming ideas, scrolling through your competitors’ content, or obsessively checking the number of likes or comments. (Been there, done that!)
If this sounds remotely like something you would do, remember that creativity thrives when the mind is well rested.
A short break between tasks or even a weekend offline can recharge you and bring fresh ideas to the table. Here are a few other things to keep in your daily routine:
At the end of the day, the success of managing multiple Instagram accounts comes down to one thing: results.
If your efforts are translating into engagement, clicks, or revenue, you’re doing well. If not, you’re going to have a tough time explaining the growth patterns to your clients, shareholders, or even teammates.
But analyzing numbers for several Instagram profiles can also be a task on its own. To skip this effort and avoid the headache of switching between accounts to track data, you need a streamlined solution. That’s where Vaizle comes in.
Vaizle is a comprehensive analytics platform that makes it simple to track and compare multiple Instagram accounts under one dashboard.
With Vaizle’s easy-to-use interface, you can:
Bonus: Vaizle will also let you analyze and compare competitor performance on Instagram. Moreover, you can also track Facebook, LinkedIn, and YouTube performance. The best part? It’s absolutely free.
That was all about handling multiple Instagram accounts at once. It sure can feel overwhelming, but with the right tricks and strategies, you can streamline your workflows easily.
With a marketing analytics tool like Vaizle, you can also keep track of performance of other social media and ad profiles. Getting started is really easy. Start your 7-day trial now.
To create another account, go to your Instagram profile, tap the menu, and select Settings. Scroll to Accounts Center > Add Account > Create New Account. Follow the prompts to set it up. You can easily switch between accounts later.
Yes, Instagram allows up to five accounts on one device. You can create and manage them all from the app, switching between accounts without logging out. For more than five, you’ll need separate devices or browsers.
Managing multiple accounts involves clear strategies, scheduling posts, tracking analytics, and using templates. Tools like Vaizle can help analyze performance, while apps like Later or Buffer can streamline scheduling and organization.
No, you don’t need separate emails. Instagram lets you create and link multiple accounts to one primary email or phone number, simplifying account management and notifications.
Vaizle is an excellent choice for analyzing multiple accounts. It helps you track performance metrics, engagement, and growth trends in one place, saving time and effort while giving clear insights.
Arushi is a proficient SEO and ASO specialist with a 5-year track record working for B2B and B2C organizations. Currently, she is heading SEO strategy for Vaizle and helping businesses improve their online presence. A mountain girl at heart, she likes to recharge her creative abilities by taking long walks and listening to podcasts.
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