How Marketing Agencies Can Acquire Clients: 2023 edition

Scaling a marketing agency, regardless of its size, is no cakewalk. 

There’s no cake just more feedback and basically, everybody knows how to do your job better.

And scaling is altogether a different skill set.

If you don’t set up systems and processes in place, you’ll be setting yourself up for failure.

If you’ve read our previous blog you know how inefficient processes and workflows can hold back your business’s growth. 

Don’t know what it’s about? Click here to read Part 1.

In this article, I’ll share some actionable strategies to help you scale your marketing agency. 

How do you scale client acquisition?

Client Acquisition:

According to CallRail, one of the top challenges faced by agencies in 2022 was client acquisition.

82% of the agencies faced problems acquiring new clients

If you find yourself pitching to let’s say 100 clients, the conversion rate will be around prepare for the exhilaration of closing a grand total of… drumroll, please……! 

10 !!!!

Yes, we’re not even kidding.

The conversion rate for the service industry is only 10%.

Start with simple but effective measures to improve your conversion rate. 

Here’s how:

1. Increase the number of your pitches 
2. Competitive analysis
3. Strong final pitch

1) Increase the number of your pitches:

It’s simple math: more pitches equals more clients.

But here’s the catch: you need to deliver your pitch timely with actionable insights, or you risk losing the prospects.

Get your team to perform quick audits simultaneously. 

But how can you perform these audits without sacrificing quality?

For this consider platforms like Vaizle, Loomly, and HubSpot. They offer valuable insights in no time to strengthen your pitches.

The live dashboard feature from Vaizle offers comprehensive Facebook, Google, and LinkedIn ad analytics.

With just a few clicks, you can access data on Adspend, link clicks, CPC, CPA, AoV, and more—available daily, weekly, and monthly.

Additionally, the “Reports” feature allows you to fetch consolidated reports of selected metrics. It gives you a comprehensive view of your social media performance.

With these tools, you’ll not only impress potential clients with data-driven insights but also streamline your pitching process better.

2) Competitive Analysis:

Apart from increasing the number of pitches, give clients what they truly want.

Valuable insights on what has been working for their competitors!

And any client will love it if you go the extra mile for them!

But, the task lies in quickly and accurately gathering this information.

But how?

Imagine, Mr. X has only a few hours to prepare a report on compiling, comparing data with competitors, and giving actionable insights. 

Here’s what he can do:

Option 1: Analyse the data manually can be a little time taking might lead to errors.

Or

Option 2: Use tools like Vaizle or Locobuzz!

Locobuzz can provide competitive benchmarking data, image recognition, and NPS analysis.

Vaizle, on the other hand, can help in fetching competitors’ data.

It can offer insights into daily profile visits, brand activity, engagement, follower count, etc.

But wait, there’s more!

Through Vaizle he can also dive into lead generation & get actionable insights. It can refer to factors like ad spend, reach, impressions, reactions & much more.

3. Strong Final Pitch:

Kudos!

Now that you have a strong pitch ready with error-free audits and competitive analysis.

Combine them to prepare your final deck.

You will surely gain an invaluable advantage over your fellow competitors

All you have to do is present your pitch with confidence.

and with the right insights and right benchmarks, you can surely improve your conversion rate.

Final thoughts:

Scaling your marketing agency is not an overnight process it’s rather more of teamwork & persistence.

Remember no matter how brilliant the idea is if you’re playing a solo game you’ll always lose to a team.

We’ll talk more about teamwork in the coming blog 

Stay tuned for part 3….!