If you’ve managed a Twitter channel, you’d know that frequency of posts on Twitter is always higher as compared to Facebook. At Vaizle, we’ve seen that brand even prefer it more for communication than any other social channel. However, just because of sheer amount of data and metrics, it’s a pain in the neck to quickly analyse a Twitter channel.
Luckily, there are free Twitter analysis tools with which you can perform Twitter audits in just a few minutes.
Earlier, one of my teammates shared free Facebook audit tools. In this article, we are going to share free Twitter audit tools.
If you are goal is to promote your own brand then you can should Twitter. It is one platform which still has a decent organic reach. Don’t believe me? Well, I got 100 users on my website from Twitter last weekend alone. Not just traffic, Twitter also works when you want to reach out to new demographics and influencers.
To make an efficient Twitter strategy, you need to understand what works for you and what works for your competitors. Here is how you can do it with the help of free tools.
You can use this tool as a Twitter competitive analysis tool.
With Vaizle’s free Twitter audit tool, you can do a quick competitive analysis against one of your competitors. Enter your and your competitor’s Twitter URL. And you will get a comparison of your performance versus your competitor’s Twitter performance.
It shows brand activity and brand engagement in the last 28 days with a week-over-week performance report. It also breaks down the engagement into engagement types: favorites and retweets.
In the last section of the report, you also get to see the best performing tweets in the last 28 days of your Twitter account and your competitor.
Twitteraudit is probably the simplest free Twitter audit tool. To use this tool, just enter the username of Twitter account you want to audit and click on “Get Analysis”.
This tool allows you to know how many followers of yours are fake and how many of them are real. It will also tell you if the account you are auditing is real or fake. With its paid plan, you can block these fake followers.
However, this tool will not give provide any graphical data or competitive audit. The best part of Twitteraudit is that it identifies a fake profile just like that!
Agora pulse’s free twitter tool is more suited if you are looking for an account overview. This Twitter tool will give you total activity and engagement of the last 30 days.
You will not get the graphical analysis of your account. Instead, it will provide you with a report card for you and your competitor. It will also convey the total number of followers and their quality. But there is a limitation, you can only perform 5 data refreshes for an account.
With Social alert, you can track twitter hashtag or any Twitter account over the period of 7 days or up to 500 tweets with this free tool. All you need to do is to enter the username of the account you want to audit and press enter.
It will give you:
- The total number of tweets, total impressions, and total reach.
- Tweets mentioning your twitter handle recently.
But there is no option to compare your data with your competitor’s data. This tool is an ideal option when you are looking to audit your own account Hashtag tracking is also available.
Nothing is better than the Twitter’s native analytics platform.
Twitter Analytics will not allow you to perform a competitive analysis. However, you cannot get data for someone else’s profile. But it will give you all the parameters you need to audit your own account.
To use this tool, click on the profile icon of your twitter account and then go to analytics. With Twitter analytics, you can get total followers, total impressions, profile visits and mentions. It will also help you identify your top tweet, top media tweet, and top mention.
Historical data from the creation of your account is available.
A tool specifically designed for Twitter, it allows you to monitor tweets around certain topic, quickly analyse a Twitter profile, find friends or followers of a Twitter handle, and find popular Twitter hashtags in a geographical location.
For me, it’s one of the best free Twitter analysis tools out there. Y you can get a complete overview of a Twitter account in less than 10 seconds. Yes! Less than 10 seconds!
On its home page, go to “Handle” tab and enter a Twitter username and within a few seconds you will be served with all the key information. This includes:
- Total tweets, reach, and impressions
- Engagement as total retweets, favorites and replies
- Sentiment analysis of all your tweets
- Domains shared in tweets
- Hashtag cloud and word cloud
- Analytics of all the tweets in the last 82 days.
Many times I have audited INC500 companies’ social media and the first step that I follow is to identify what percentage of their followers are fake
Follower Audit does exactly for you on Twitter.
All you have to do is add a Twitter account and it will go through your follower list and tell you how many and what percentage of your followers are fake.
This is also accompanied with a followers quality graph which depicts how the quality of Twitter followers changed over a period of time. This info is followed by:
- Followers inactive for more than 1 year
- Followers with less than 5 tweets
- Followers with less than 5 followers
- Followers with default profile image
- Followers with no bios
While all the tools I mentioned till now allowed you to analyze a Twitter account’s performance, Hashtagify’s free Twitter tool allows you to study the performance of a hashtag.
This becomes invaluable when you’re trying to study a hashtag campaign you ran recently.
You just have to enter the hashtag that you want to track and within a few seconds all the data is served to you. This includes:
- Overall popularity, recent popularity, month trend, and week trend
- Related hashtags in a hashtag cloud
- Similar hashtags in a hashtag cloud
- Popular trend in a timeline graph in the last two months
- Language and world where it’s popularity
There must be more free Twitter analysis tools. Do you know any?
If you do, please write to me personally or type in the comment below. Also there’s must be one tool that you really. Also, which Twitter tool did you like the most? Please let me know in the comments.