5 Supermetrics Alternatives for 2024

Siddharth Dwivedi June 18, 2024

For years super metrics has been a great tool for automating data transfers and over the years it has built plenty of new features and has a user base of 750,000 globally. However, people give it a try and decide to look for a Supermetrics alternative.

Why? Let’s find out

Supermetrics’ high prices often are the reason, as it is one of the pricier tools available.Users also highlighted its missing features, less-than-intuitive interface, and inadequate customer support responsible for many drop offs.

Fortunately, there are numerous alternatives that effectively tackle these shortcomings and go easy on your pocket as well as Let’s dive into our comprehensive guide for a detailed comparison.

Why is it important to consider alternatives to Supermetrics?

While, Supermetrics centralizes data from multiple platforms for easy analysis, giving you a clear view of your performance metrics in one place. However, its premium features come at a higher cost, and there are other alternatives available at more affordable prices.

In this article, we will cover 5 different alternative to Supermetrics in detail. Some give you the same solutions at less than half the cost, while others challenge Supermetrics with their extensive features. 

Let’s begin with a brief overview of key features, followed by a detailed comparison of each tool.

Supermetrics alternatives in detail

Let’s understand all Supermetrics alternatives in a more detailed way.


With an arsenal google sheet connectors tailor-made for real-time data integration, it’s proving itself as a standout choice for those familiar with Supermetrics.

Some of its features are

1.) Free Facebook Ads data to your Google sheet

Directly get your Facebook Ads data in Google Sheets, and analyze your crucial facebook ad accounts metrics directly on your Google sheet.

2.) Get all your Google Ads Data to Google sheet

Pull Google Ads data directy into your Google Sheets,and this will enable you to make quick decisions and make proactive decisions as well.

3.) LinkedIn Ads Insights to your Google sheet

Grasp your LinkedIn ad campaigns better. With Vaizle Linkedin connector, every crucial ad metric is right there in your Google Sheets on a daily basis.

4.) Fetch your Facebook Page data to Google sheet

Easily analyze your Facebook Page audience data on your Google sheet with the Vaizle Facebook Page connector.

5.) Instagram Metrics at a glance on your Google sheet

Instagram insights are crucial in today’s digital age. With Vaizle Instagram connector, you can directly funnel these into Google Sheets, ensuring you’re always in the loop for all your Instagram campaign.

6.) LinkedIn Page Data

Enhance your professional network’s understanding. Get your LinkedIn Page metrics consolidated on your Google Sheets without a hitch.

7.) YouTube Video Insights on your Google sheet

Get all your Youtube page data directly to your Google sheet, and analyze all the key metrics that includes, video views, audience retention rate on your videos, and other important metrics from your Youtube page to your Google sheet.

Other features of Vaizle you shouldn’t miss

  • A unified live marketing dashboard: Monitor all your campaigns in one hub, eliminating the hassle of switching between platforms.
  • Competitive post analysis: Dive into your competitors’ top-performing content and categorize it by type, giving you the edge in strategic planning.
  • Optimized post timing: Our “best time” feature identifies peak engagement periods, helping you schedule content for maximum impact.
  • Holistic ad campaign insights: Access a cross-channel tool integrating data from Meta, Google Ads, and LinkedIn Ads for an all-encompassing view.
  • Detailed demographic insights: Harness rich data on aspects such as age, gender, geographic location, device usage, and ad placement preferences.
  • Demographic analysis feature, providing detailed insights on age, gender, location, device usage, and ad placement.


Coupler.IO is a cutting-edge data automation and analytics platform, adept at funneling and merging data from diverse apps into platforms like Google Sheets, Microsoft Excel, Google BigQuery, and Looker Studio. 

Beyond simple data integration, Coupler.io also offers specialized analytics services for tailored data transformations and intricate data visualizations.

Some of its key features are

  • Easily export and combine data from apps you use
  • Preview, transform and structure your data directly
  • Get analysis-ready data to build insightful dashboards
  • Refresh data on a schedule
  • Insightful, auto-updated dashboards

Coupler.Io vs. Supermetrics

While both platforms can integrate data, Coupler.io’s capability to effortlessly channel data from various apps not just into Google Sheets, but also to Microsoft Excel, Google BigQuery, and Looker Studio, showcases its broad spectrum of functionality.

Beyond basic data consolidation, Coupler.io delves deeper with specialized services. Their prowess in tailored data transformations and detailed data visualizations isn’t just an added bonus; it’s a game-changer for businesses looking to derive actionable insights from their data.


Zapier stands as a beacon for automation enthusiasts everywhere. At its core, Zapier bridges the gap between different software, allowing them to talk, interact, and work together in harmony. 

Today, with thousands of integrations under its belt, Zapier has transformed the way businesses operate, automating tasks.

Key Features of Zapier

  • Broad Integration
  • Built-in Scheduling
  • Instant Push Technology
  • Intuitive Workflow Creation
  • Create intricate workflows that interlink numerous apps, steps, and actions.

Zapier vs. Supermetrics

The beauty of Zapier lies in its simplicity. Users can set up ‘Zaps’ – automated workflows – without any coding knowledge. On the other hand, Supermetrics, though powerful, often requires more setup and familiarity with data analytics.

Also, when considering the breadth of Zapier’s functionalities against its pricing tiers, it offers remarkable value, especially for small businesses and startups. Supermetrics, on the other hand is a bit costlier and might not offer the same breadth of utility for the price.


Built with the mission to simplify, streamline, and amplify the data consolidation process. At its essence, Stitch seamlessly weaves diverse data sources into a cohesive whole, empowering businesses to harness their data’s full potential without the complexities.

Key Features of Stitch

  • Extensive Integrations
  • Scalable Data Replication
  • Real-time Data Sync
  • User-Centric Platform
  • Secure Data Handling

Stitch vs. Supermetrics

Supermetrics has a strong footing in the analytics space, and Stitch’s vast library of integrations stands out. It flawlessly connects a plethora of databases, SaaS platforms, and essential business tools, streamlining data consolidation like none other.

While both platforms prioritize security, Stitch’s commitment to safeguarding data at every juncture is commendable. Your data isn’t just integrated; it’s fortified.


In an age where data integration tools are abundant, Improvado emerges as a worthy alternative to Supermetrics. Not only does it streamline data from myriad sources into a cohesive, actionable format but also has an intuitive user interface, rapid setup, and unparalleled customer support.

Key Features of Improvado

  • Broad Spectrum Integrations
  • Customizable Dashboards
  • Competitive Edge
  • Real-time Insights
  • Robust Data Transformation

Improvado vs. Supermetrics

In the dynamic domain of data integration and analytics, both Improvado and Supermetrics are names to reckon with. But when are assessed side by side, it’s evident that Improvado brings a distinct edge to the table. While Supermetrics is a well known name in the realm of analytics, particularly with ad-centric data, Improvado’s spectrum of integrations is vast. It connects seamlessly with a plethora of platforms, databases, and tools, ensuring businesses have a holistic view of their data landscape.

Also, both platforms promise timely data insights. However, Improvado’s commitment to real-time syncing ensures businesses are always acting on the most up-to-date information, giving them a competitive edge.

Final Thoughts

To sum up, there are plenty of options in the market that could be a better fit or even an upgrade. But, if you want a budget-friendly choice that makes data import a breeze, turn your sights to Vaizle. With a user base across 30+ countries, Vaizle impresses with its effortless user experience, extensive integration capabilities, and unwavering customer support. So, when considering your next data solution, remember that with Vaizle, you’re choosing both quality and value.

About the Author

Siddharth Dwivedi

Siddharth Dwivedi

Siddharth built two bootstrapped companies from the ground up: Vaizle and XOR Labs. He’s personally managed over Rs 100cr in ad budget across eCommerce, D2C, ed-tech, and health-tech segments. Apart from being a full-time marketer, he loves taking on the challenges of finance and operations. When not staring at his laptop, you’ll find him reading books or playing football on weekends.

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