Streaming has reshaped how we discover and listen to music – and few platforms show that shift better than Spotify. But what lies behind the playlists, the curated suggestions, and the artist radio stations? The answer: Spotify statistics (2025).
Spotify’s statistics offer a treasure trove of data to be mined from the most-streamed genres to the listening habits that vary from country to country. And this isn’t just data for data’s sake. These numbers can help artists better connect with their audience, advertisers to fine-tune their campaigns, and even listeners to get more out of their personalized experience.
This blog brings together the essentials in one place – how many people use Spotify (MAUs), how many Premium subscribers there are, how many songs are on Spotify, the markets where Spotify is available, and the latest revenue snapshot – updated after each earnings release, with sources.
Whether you’re an artist checking Spotify for Artists, a marketer sizing the audience, or a music fan curious about the numbers behind your Daily Mix, these Spotify stats will help you understand usage, growth, and listening trends at a glance – then dive deeper if you want.
1. As the second quarter of 2025 wraps up, Spotify currently has 696 million monthly active users (MAUs). This happens to be the company’s second-highest Q2 for net MAU additions.
2. Premium subscribers of Spotify grew 12% Y/Y to 276 million users till quarter 2 of 2025.
3. Total revenue grew by 10% Y/Y to €4.2 billion. Operating income reached 406M.
4. Spotify’s DJ now takes music requests and is active in 60 markets.
5. Spotify Discover has turned 10. It has been a decade since Spotify’s Discover started helping users in finding their next favourite song or artist.
6. Since launching Gen AI ads, over 1500 advertisers have produced 7000 audio ads.
7. Spotify is the world’s leading audio streaming service. Catalog size: 100M+ tracks, ~7M podcast titles, ~350k audiobooks à la carte available in 180 markets.
Source – Spotify Statistics
Spotify has over 100 million songs on its platform in 2025.
As per the Q2 report of 2025, Spotify has 696 million monthly active listeners, of which 276 million users are premium subscribers.
As of Q2 2025, Indian singer-songwriter Arijit Singh is the most-followed artist on Spotify with 159,180,902 followers. Next in the list is the American singer-songwriter Taylor Swift with 143M followers. Taylor Swift is also considered The top global artist of 2024.
As of Q2 2025, the total number of monthly active users (MAU) increased to 696M globally.
As per Spotify Wrapped 2024, “Blinding Lights” by Weeknd is the most-played song on Spotify with 5.03 billion streams worldwide, followed by other top tracks like Shape of You, Starboy, Someone You Loved, As It Was. As per 2024’s Spotify Wrapped, “Blinding Lights” was the most-played song with 4 billion streams worldwide.
Bad Bunny‘s Un Verano Sin Ti is the most streamed album on Spotify in 2025. It has over 20 billion total streams.
Bruno Mars is the artist with the most monthly listeners, with 136M listeners.
On average, 1,800,000 songs have been uploaded on Spotify every month.
15. Males are 56%, whereas females are 44% in Spotify’s user database.
16. Europe forms the biggest market for Spotify, with over 28% of Monthly Active Users (MAUs), followed by Latin America with 22% and North America with 18%.
17. Over 44% of users access Spotify every day.
19. Bad Bunny‘s Un Verano Sin Ti is the most streamed album on Spotify in 2025. It has over 20 billion total streams.
20. For the first time, Spotify gives the option to its free and premium fans to curate a “daylist”. This feature is now available in 14+ languages.
As per the quarter 2 2025 data of Spotify, they have 696 million monthly active users, which is 11% more on a Y/Y basis.
Source – Spotify Quarterly Report
The most strong growth was amongst the GenZ listeners and because of this, they improved the performance marketing efficiencies.
Following is the complete breakdown of the quarterly growth in Spotify monthly active users from 2017 to 2025
Quarter – year | Monthly active users |
Quarter 1 – 2017 | 138 million |
Quarter 2 – 2017 | 149 million |
Quarter 3 – 2017 | 160 million |
Quarter 4 – 2017 | 157 million |
Quarter 1 – 2018 | 180 million |
Quarter 2 – 2018 | 191 million |
Quarter 3 – 2018 | 207 million |
Quarter 4 – 2018 | 217 million |
Quarter 1 – 2019 | 232 million |
Quarter 2 – 2019 | 248 million |
Quarter 3 – 2019 | 271 million |
Quarter 4 – 2019 | 286 million |
Quarter 1 – 2020 | 299 million |
Quarter 2 – 2020 | 299 million |
Quarter 3 – 2020 | 345 million |
Quarter 4 – 2020 | 356 million |
Quarter 1 – 2021 | 365 million |
Quarter 2 – 2021 | 381 million |
Quarter 3 – 2021 | 406 million |
Quarter 4 – 2021 | 422 million |
Quarter 1 – 2022 | 433 million |
Quarter 2 – 2022 | 456 million |
Quarter 3 – 2022 | 515 million |
Quarter 4 – 2022 | 489 million |
Quarter 1 – 2023 | 515 million |
Quarter 2 – 2023 | 551 million |
Quarter 3 – 2023 | 574 million |
Quarter 4 – 2023 | 602 million |
Quarter 1 – 2024 | 615 million |
Quarter 2 – 2024 | 626 million |
Quarter 3 – 2024 | 640 million |
Quarter 4 – 2024 | 675 million |
Quarter 1 – 2025 | 678 million |
Quarter 2 – 2025 | 696 million |
According to the Spotify quarter data, they have gained 28% of monthly active users from Europe, and because of this, their largest market share is from Europe.
Latin America comes second with 21% of MAU.
The rest of the world accounts for the remaining 51% of Spotify MAU.
Region | %age share of Monthly Active Users |
Europe | 28% |
Latin America | 21% |
North America | 19% |
Rest of the world | 32% |
In Q2 of 2025, their premium subscriber count grew by 12% Y/Y to 276 million premium users.
Following is the complete breakdown of the quarterly growth in Spotify monthly active premium users from 2017 to 2024
Quarter, Year | Paying Subscribers |
Quarter 1 – 2017 | 52 million |
Quarter 2 – 2017 | 59 million |
Quarter 3 – 2017 | 62 million |
Quarter 4 – 2017 | 71 million |
Quarter 1 – 2018 | 75 million |
Quarter 2 – 2018 | 83 million |
Quarter 3 – 2018 | 87 million |
Quarter 4 – 2018 | 96 million |
Quarter 1 – 2019 | 100 million |
Quarter 2 – 2019 | 108 million |
Quarter 3 – 2019 | 113 million |
Quarter 4 – 2019 | 124 million |
Quarter 1 – 2020 | 130 million |
Quarter 2 – 2020 | 138 million |
Quarter 3 – 2020 | 144 million |
Quarter 4 – 2020 | 155 million |
Quarter 1 – 2021 | 158 million |
Quarter 2 – 2021 | 165 million |
Quarter 3 – 2021 | 172 million |
Quarter 4 – 2021 | 180 million |
Quarter 1 – 2022 | 182 million |
Quarter 2 – 2022 | 188 million |
Quarter 3 – 2022 | 195 million |
Quarter 4 – 2022 | 205 million |
Quarter 1 – 2023 | 210 million |
Quarter 2 – 2023 | 220 million |
Quarter 3 – 2023 | 226 million |
Quarter 4 – 2023 | 236 million |
Quarter 1 – 2024 | 239 million |
Quarter 2 – 2024 | 246 million |
Quarter 3 – 2024 | 252 million |
Quarter 4- 2024 | 263 million |
Quarter 1 – 2025 | 268 million |
Quarter 2 – 2025 | 276 million |
Age Group | Share of Users |
18 to 24 | 26% |
25 to 34 | 29% |
35 to 44 | 16% |
45 to 55 | 11% |
55+ | 18% |
Spotify’s 2025 second-quarter revenue grew 10% YoY, which amounts to €4.2 billion.
As of September 2025, Spotify’s Operating Income reduced to €406 million. Last year, it was €454 million.
They have 31.7% of market share globally as of 2025 in the global music industry.
The market share of Spotify has steadily been between 31% and 43% over the last 5 years.
Following is the sheet of market share from 2017 to 2023 –
Year | Share |
2017 | 40.3% |
2018 | 42.7% |
2019 | 36.4% |
2020 | 32.5% |
2021 | 32% |
2022 | 31% |
2023 | 33% |
2024 | 31.7% |
2025 | 31.7% |
Spotify pays between $0.003 and $0.005 per play as of 2025, which is roughly a 70/30 split. 70% earnings go to artist, while 30% go to Spotify.
Below are the rough estimates of Spotify’s streaming payouts to artists based on the above data:
Number of Streams | Estimated Payout |
Per Stream | $0.003 to $0.005 |
100 Streams | $0.3 to $0.5 |
1,000 Streams | $3 to $5 |
1 million Streams | $3000 to $5000 |
10 million streams | $30,000 to $50,000 |
Spotify has 4 billion playlists across all genres, out of which 3000 are curated officially by Spotify. (source – https://newsroom.spotify.com/company-info/)
Pop-led editorial lists dominate the follower leaderboard. Most of the biggest playlists are new-music or all-time hits collections like Today’s Top Hits and Global Top 50.
Playlist | Followers count |
Today’s Top Hits | 34.8 million |
Global Top 50 | 17.0 million |
RapCaviar | 15.9 million |
¡Viva Latino! | 15.6 million |
All Out 2010s | 14.5 million |
All Out 2000s | 12.7 million |
Rock Classics | 12.7 million |
All Out 80s | 11.7 million |
Songs to Sing in the Car | 11.1 million |
Beast Mode | 10.9 million |
*Follower counts from Viberate’s live playlist leaderboard; numbers update frequently.
Note: Because this is a live ranking, exact order and counts may vary when you check.
Spotify states listeners can discover over 100 million tracks, nearly 7 million podcast titles, and ~350,000 audiobooks à la carte. We keep “100M+” phrasing to stay aligned with Spotify’s official line (safer than point estimates).
Arijit Singh is the most followed person on Spotify, with over 159.18 million followers.
Below are the top popular artists on Spotify –
Rank | Artist | Followers |
---|---|---|
1 | Arijit Singh | 159,180,902 |
2 | Taylor Swift | 143,270,274 |
3 | Ed Sheeran | 122,145,603 |
4 | Billie Eilish | 117,226,590 |
5 | The Weeknd | 111,165,726 |
6 | Ariana Grande | 106,830,672 |
7 | Eminem | 103,621,833 |
8 | Drake | 101,884,186 |
9 | Bad Bunny | 100,733,528 |
10 | Justin Bieber | 84,446,771 |
Now that you have read all these general Spotify stats, wouldn’t it be fun to check your own?
Spotify allows you to do this in many ways.
Spotify has been announcing its Wrapped plan every December since 2015. Users can see their music listening habits and statistics for a particular year.
For example: which artist have you listened to the most in the past year? or how many hours have you spent listening to music in total?
As soon as you access the phone or computer application, you can access the card packaging. Hard to remember as the app has capital letters and big cards. If you haven’t seen it before, wait for Dec 2025 to see it live!
Here are all the statistics from Spotify since its inception. This information comes from various places on the internet and can vary, but not by much.
Spotify will offer exciting things to its users and artists in 2025. Stay tuned to know more.
Arushi is a proficient SEO and ASO specialist with a 5-year track record working for B2B and B2C organizations. Currently, she is heading SEO strategy for Vaizle and helping businesses improve their online presence. A mountain girl at heart, she likes to recharge her creative abilities by taking long walks and listening to podcasts.