The landscape of music consumption has been significantly transformed over the past two decades, largely thanks to streaming platforms like Spotify. Founded in 2006, this digital music service has reshaped how we discover, listen to, and share music.
With nearly 2 billion music discoveries happening every day, Spotify has become an integral part of the daily lives of music lovers worldwide. But what lies behind the playlists, the curated suggestions, and the artist radio stations? The answer: data and Spotify stats.
The world of Spotify is rich with fascinating numbers and insights that can help us understand its meteoric rise and shed light on trends in music consumption, user behavior, and even cultural shifts. Spotify’s statistics offer a treasure trove of data to be mined from the most-streamed genres to the listening habits that vary from country to country. And this isn’t just data for data’s sake. These numbers can help artists better connect with their audience, advertisers to fine-tune their campaigns, and even listeners to get more out of their personalized experience.
This blog will delve into the world of Spotify statistics for 2025. Whether you’re an artist trying to understand your Spotify for Artists dashboard, a marketer looking to tap into Spotify’s extensive user base, or simply a music enthusiast interested in the mechanics behind your daily mix, there’s something here for you.
1. As the third quarter of 2024 wraps up, Spotify currently has 640 million monthly active users (MAUs). Compared to the 2nd quarter of 2023, this has been the second largest Q3 addition in the history of Spotify.
2. Premium subscribers of Spotify grew 12% Y/Y to 252 million users till quarter 3 of 2024.
3. Total revenue grew by 19% to €4billion compared to past year.
4. Spotify’s AI DJ for Spanish audience, Livi, is now in beta.
6. Spotify unveiled AI voice translation for selected podcasts.
7. Spotify is the world’s leading audio streaming service, with 640 million users and 252 million premium subscribers across 237 countries and territories.
Source – Spotify Statistics
Spotify has over 100 million songs on its platform in 2024.
As per the Q3 report of 2024, Spotify has 640 million monthly active listeners, of which 252 million users are premium subscribers.
As of Q3 2024, Indian singer-songwriter Arijit Singh is the most-followed artist on Spotify with 132.2M followers. Next in the list is the American singer-songwriter Taylor Swift with 129.2M followers. Taylor Swift is also considered The top global artist of 2024.
Stepping into 2024, the total number of monthly active users (MAU) increased to 640 M globally.
As per Spotify Wrapped 2024, “Blinding Lights” by Weeknd is the most-played song on Spotify with 4 billion streams worldwide. Last year, this position was held by “Flowers” by Miley Cyrus with 1.3 billion streams.
THE TORTURED POETS DEPARTMENT: THE ANTHOLOGY by Taylor Swift is the most streamed album on Spotify in 2024.
Bruno Mars is the artist with the most monthly listeners, with 136M listeners.
On average, 1,800,000 songs have been uploaded on Spotify every month.
15. Males are 56%, whereas females are 44% in Spotify’s user database.
16. Europe forms the biggest market for Spotify, with over 28% of Monthly Active Users (MAUs), followed by Latin America with 22% and North America with 18%.
17. Over 44% of users access Spotify every day.
19. “THE TORTURED POETS DEPARTMENT: THE ANTHOLOGY by Taylor Swift” became the most streamed album after its release on April 19, 2024.
20. For the first time, Spotify gives the option to its free and premium fans to curate a “daylist”. This feature is now available in 14+ languages.
As per the quarter 3 2024 data of Spotify, they have 640 million monthly active users, which is 11% more on a Y/Y basis.
Source – Spotify Quarterly Report
The most strong growth was amongst the GenZ listeners and because of this, they improved the performance marketing efficiencies.
Following is the complete breakdown of the quarterly growth in Spotify monthly active users from 2017 to 2023
| Quarter – year | Monthly active users |
| Quarter 1 – 2017 | 138 million |
| Quarter 2 – 2017 | 149 million |
| Quarter 3 – 2017 | 160 million |
| Quarter 4 – 2017 | 157 million |
| Quarter 1 – 2018 | 180 million |
| Quarter 2 – 2018 | 191 million |
| Quarter 3 – 2018 | 207 million |
| Quarter 4 – 2018 | 217 million |
| Quarter 1 – 2019 | 232 million |
| Quarter 2 – 2019 | 248 million |
| Quarter 3 – 2019 | 271 million |
| Quarter 4 – 2019 | 286 million |
| Quarter 1 – 2020 | 299 million |
| Quarter 2 – 2020 | 299 million |
| Quarter 3 – 2020 | 345 million |
| Quarter 4 – 2020 | 356 million |
| Quarter 1 – 2021 | 365 million |
| Quarter 2 – 2021 | 381 million |
| Quarter 3 – 2021 | 406 million |
| Quarter 4 – 2021 | 422 million |
| Quarter 1 – 2022 | 433 million |
| Quarter 2 – 2022 | 456 million |
| Quarter 3 – 2022 | 515 million |
| Quarter 4 – 2022 | 489 million |
| Quarter 1 – 2023 | 515 million |
| Quarter 2 – 2023 | 551 million |
| Quarter 3 – 2023 | 574 million |
| Quarter 4 – 2023 | 602 million |
| Quarter 1 – 2024 | 615 million |
| Quarter 2 – 2024 | 626 million |
| Quarter 3 – 2024 | 640 million |
According to the Spotify quarter data of 2024, they have gained 28% of monthly active users from Europe, and because of this, their largest market share is from Europe.
Latin America comes second with 22% of MAU till quarter 2 of 2024.
The rest of the world accounts for 50% of Spotify MAU.
| Region | %age share of Monthly Active Users |
| Europe | 28% |
| Latin America | 22% |
| North America | 18% |
| Rest of the world | 32% |
In Q3 of 2024, their premium subscriber count grew by 12% Y/Y to 252 million premium users.
Following is the complete breakdown of the quarterly growth in Spotify monthly active premium users from 2017 to 2024
| Quarter, Year | Paying Subscribers |
| Quarter 1 – 2017 | 52 million |
| Quarter 2 – 2017 | 59 million |
| Quarter 3 – 2017 | 62 million |
| Quarter 4 – 2017 | 71 million |
| Quarter 1 – 2018 | 75 million |
| Quarter 2 – 2018 | 83 million |
| Quarter 3 – 2018 | 87 million |
| Quarter 4 – 2018 | 96 million |
| Quarter 1 – 2019 | 100 million |
| Quarter 2 – 2019 | 108 million |
| Quarter 3 – 2019 | 113 million |
| Quarter 4 – 2019 | 124 million |
| Quarter 1 – 2020 | 130 million |
| Quarter 2 – 2020 | 138 million |
| Quarter 3 – 2020 | 144 million |
| Quarter 4 – 2020 | 155 million |
| Quarter 1 – 2021 | 158 million |
| Quarter 2 – 2021 | 165 million |
| Quarter 3 – 2021 | 172 million |
| Quarter 4 – 2021 | 180 million |
| Quarter 1 – 2022 | 182 million |
| Quarter 2 – 2022 | 188 million |
| Quarter 3 – 2022 | 195 million |
| Quarter 4 – 2022 | 205 million |
| Quarter 1 – 2023 | 210 million |
| Quarter 2 – 2023 | 220 million |
| Quarter 3 – 2023 | 226 million |
| Quarter 4 – 2023 | 236 million |
| Quarter 1 – 2024 | 239 million |
| Quarter 2 – 2024 | 246 million |
| Quarter 3 – 2024 | 252 million |
| Age Group | Share of Users |
| 18 to 24 | 26% |
| 25 to 34 | 29% |
| 35 to 44 | 16% |
| 45 to 55 | 11% |
| 55+ | 18% |
Spotify’s 2024 third-quarter revenue grew by 19%, which amounts to €4 billion.
As of September 2024, Spotify’s Operating Income improved to €454 million.
They have 31.7% of market share globally as of 2024 in the global music industry.
The market share of Spotify has steadily been between 31% and 43% over the last 5 years.
Following is the sheet of market share from 2017 to 2023 –
| Year | Share |
| 2017 | 40.3% |
| 2018 | 42.7% |
| 2019 | 36.4% |
| 2020 | 32.5% |
| 2021 | 32% |
| 2022 | 31% |
| 2023 | 33% |
| 2024 | 31.7% |
Spotify pays between $0.003 and $0.005 per play as of 2024, which is roughly a 70/30 split. 70% earnings go to artist, while 30% go to Spotify.
Below are the rough estimates of Spotify’s streaming payouts to artists based on the above data:
| Number of Streams | Estimated Payout |
| Per Stream | $0.003 to $0.005 |
| 100 Streams | $0.3 to $0.5 |
| 1,000 Streams | $3 to $5 |
| 1 million Streams | $3000 to $5000 |
| 10 million streams | $30,000 to $50,000 |
Source – Spotify
Spotify has 4 billion playlists across all genres, out of which 3000 are curated officially by Spotify. (source – https://newsroom.spotify.com/company-info/)
Pop music dominates 10 out of the top 20 Spotify playlists, according to the genre.
70% of Spotify’s top 20 most followed playlists are primarily made up of the latest releases.
| Playlist | Followers count |
| Today’s Top Hits | 34,392,184 |
| Global Top 50 | 17,122,609 |
| RapCaviar | 15,639,878 |
| ¡Viva Latino! | 14,488,371 |
| Rock Classics | 12,015,297 |
| All Out 2000s | 11,040,363 |
| Songs to Sing in the Car | 10,814,687 |
| Baila Reggaeton | 10,770,105 |
| All Out 80s (personalized) | 10,713,476 |
| Beast Mode (personalized) | 10,521,408 |
Arijit Singh is the most followed person on Spotify, with over 132.4 million followers.
Below are the top popular artists on Spotify –
| Rank | Artist | Followers |
| #1 | Arijit Singh | 132.4 million |
| #2 | Taylor Swift | 129.2 million |
| #3 | Ed Sheeran | 118.1 million |
| #4 | Billie Eilish | 104.6 million |
| #5 | Ariana Grande | 102.3 million |
| #6 | The Weeknd | 96.9 million |
| #7 | Eminem | 95.2 million |
| #8 | Drake | 94.7 million |
| #9 | Bad Bunny | 88.2 million |
| #10 | Justin Bieber | 79.7 million |
For the 3nd year consequently, Spotify is allowing its users to lock their “Playlist in a bottle.” To open up the bottle in 2026, be sure to seal your pick by January 31, 2025.
Now that you have read all these general Spotify stats, wouldn’t it be fun to check your own?
Spotify allows you to do this in many ways.
Spotify has been announcing its Wrapped plan every December since 2015. Users can see their music listening habits and statistics for a particular year.
For example: which artist have you listened to the most in the past year? or how many hours have you spent listening to music in total?
As soon as you access the phone or computer application, you can access the card packaging. Hard to remember as the app has capital letters and big cards. If you haven’t seen it before, wait for Dec 2025 to see it live!
Here are all the statistics from Spotify since its inception. This information comes from various places on the internet and can vary, but not by much.
Spotify will offer exciting things to its users and artists in 2024. Stay tuned to know more.
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Arushi is a proficient SEO and ASO specialist with a 5-year track record working for B2B and B2C organizations. Currently, she is heading SEO strategy for Vaizle and helping businesses improve their online presence. A mountain girl at heart, she likes to recharge her creative abilities by taking long walks and listening to podcasts.
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