Marketing Terms You'll Actually Use
Glossary for Performance, Growth, & Social Marketers

A/B testing is a marketing strategy where two versions of a webpage, email, or ad are compared to see which one performs better.

An attribution window is the time after someone clicks or views your Meta ad during which Meta can credit that ad for a conversion.

"Cap" refers to a lie or an exaggeration. The phrase "No Cap" means something is true, commonly used in online conversations.

A content creator produces digital content such as videos, blogs, photos, and social media posts.

Dark social is when people share content privately through messaging apps and social networks, making it hard to track.

An endorsement is a public show of support or recommendation for a product, service, or person, often used in marketing.

Engagement rate is the percentage of people who interact with your content out of reach, impressions, or followers.

A Finsta is a "fake Instagram" account. It’s a private, secondary account where you can post more personal, casual content meant only to be shared with a group of close friends. Unlike the main account, Finsta content is usually unfiltered and more authentic.  If you are searching what is a finsta or finsta meaning, you are looking for that private second account people use when they do not want to post on the main one.

FYP, or “For You Page,” is a personalized feed on social media platforms like TikTok and Instagram. The algorithm analyzes what you usually watch or look at and further shows content based on your past activity.

Growth rate is the percentage change between a starting value and an ending value over a set period. It shows how quickly something is increasing or decreasing, relative to where it began.

IDGI means "I Don't Get It" - an acronym used in texts and social media to express confusion and ask for clarification.

A meme is a humorous concept, image, or video that goes viral and is widely shared across social media platforms.

"OPP" is used to refer to an enemy or opponent, especially in slang and music.

PFP stands for "Profile Picture," the image that represents a user on social media platforms.

A push notification is a message sent to users' devices that appears instantly, even when apps aren't actively open.

The Roman Empire is a viral social media trend where people humorously discuss how often men think about the Roman Empire in everyday life.

A Unique Selling Proposition (USP), also called a unique selling point, is the single specific factor that differentiates your product or service from competitors.