I do Facebook marketing audits for brands all the time.
When I ask them the most important social channel for them from a business perspective, over 90% say Facebook. (and that’s not surprising at all!)
Sure, there are other platforms like TikTok and Snapchat with a continuously growing user base, but Facebook still remains at the top of the list, with a more diverse and vast audience base.
And the best part? Facebook is helpful for you, no matter who you are.
But how do you know if your page actually works for you? A quick Facebook page audit reveals what’s hot and what’s not.
Here are four key questions to guide your review:
But let me just quickly clarify: When I say “Facebook audit,” I’m not talking about your Ads performance. That’s an entirely different game and you can read about it in our guide on How to Proceed with Facebook Ads Audit.
For now, let’s focus on your Facebook page. Below, you’ll find six free Facebook page audit tools you can use right away to run a quick, actionable Facebook page audit.
Table of content
Vaizle’s a marketing analytics suite, best suited to conduct quick or in-depth social media audits. If you’re going to conduct a Facebook page audit, you can proceed in a couple of ways:
If you have access to a Facebook page in Meta Business Suite (which also means you are allowed to perform a certain set of actions on a particular Facebook page), you can go ahead and try: Vaizle’s Free Facebook Page Analysis tool.
Select the account you want to analyze and then you will get an in-depth audit report for your account. It will cover everything, from complete overview of metrics to a detailed content and audience analysis.
In case you don’t have access, you can do a quick competitive analysis with any one of your competitors. Simply head to free Facebook page competitive tool and enter your and your competitor’s Facebook page URL. Vaizle will then give you a comparison of your performance versus your competitor’s Facebook page performance.
Nothing beats Facebook insights. Direct from Facebook, fast, and complete.
Facebook Insights is more detailed than all the other free Facebook analytics tools combined. And rightly so. It’s Facebook’s own data. Plus it shows everything from audience analysis to content analysis.
You can check the total reach, total page views, video views, and how people interacted with your content. And there’s no limit on the time period of data. You can view your data since the day you started and export it in Excel format.
Unfortunately, there’s one major drawback. Facebook Insights does not help you perform a competitive audit. You can only check your data and not your competitors.
SocialBakers’ free Facebook audit tool is more suited for competitive analysis. You enter your own Facebook URL and your competitor’s Facebook URL. Or you can enter your brand name and select one from the suggestions. Then they ask you for your personal details before sending you the final report via email in a designed PDF format.
The report is more detailed than others. It covers everything from audience analysis, audience growth percentage in the last month, engagement analysis, and content analysis.
First of all, Cyfe is not a free tool. Not even a marketing tool. It makes up the list because offers a completely free plan and has a dedicated dashboard for social media. You can use Cyfe to create a quick dashboard of your Facebook data.
In its free plan, you get two dashboards, one user, and 30 days of data history.
Once you sign up on the tool, it asks you to connect your Facebook page. It then fetches all the data from your page of the last 30 days and shows you in the dashboard. It shows all the third-party as well as the user-owned data from reach, impressions, and engagement to top posts, demographics, and new page likes.
Iconosquare is a social media analytics company that provides analytics and benchmarking for most of the popular social media platforms.
They also have a free Facebook page analysis tool that you can use the analyze the performance of your Facebook page. It comes complete with actionable tips to improve your Facebook page performance.
While this is great, it suffers from the same drawback as Facebook Insights. There is no competitive analysis. You may be holding an in-depth analysis of your Facebook page but would still be scanning the internet to know your position among the competitors.
As luck would have it, I found this tool as I was trying to update this blog post. You probably won’t find Sociograph’s free Facebook analytics tool on the internet until you type its name.
Anyways, it’s a powerful free tool for a quick analysis of your Facebook page.
In just one graph, it shows you all the posts you have shared on the page, reactions to it, shares, and comments. Innovative, isn’t it?
You will also see other derived metrics like total reactions, shares, and comments per post. This data is accompanied by post types which are categorized into photos, videos, links, statuses, and events.
This is followed by analytics of all the posts that you have shared in the past few months. For every post, the Sociograph shows your reactions, shares, and comments along with the data on which it was posted. Interestingly, you can also sort the posts in descending or ascending order for each metric.
Just six you say? Well, there aren’t many free Facebook audit tools in the world anymore. If you know any, please share it in the comments below and I would love to add it to this list.
Anyways, whether you’re a business owner, social media manager, or account manager at an agency, I am confident these tools will be enough to give you an edge over someone else who’s not using it.
Siddharth built two bootstrapped companies from the ground up: Vaizle and XOR Labs. He’s personally managed over Rs 100cr in ad budget across eCommerce, D2C, ed-tech, and health-tech segments. Apart from being a full-time marketer, he loves taking on the challenges of finance and operations. When not staring at his laptop, you’ll find him reading books or playing football on weekends.
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