Sam Altman has announced his favourite feature so far, and we are so here for it.

On September 25, OpenAI introduced Pulse in a blog update and positioned it as a once-a-day brief inside ChatGPT that runs overnight, uses your recent chats for context, and can draw on connected apps like calendar or email if you choose to enable them. In the morning you see a focused set of visual cards that you can open for more detail, and the experience is designed to stop after a handful of items rather than turn into a feed.

At launch it is available in preview to Pro subscribers on mobile, and coverage and the company’s description point to a typical range of five to ten items.

All of this sits inside OpenAI’s larger push to shift ChatGPT from a tool that waits for your prompt to a more proactive assistant that starts the conversation and builds a daily habit, while keeping integrations opt in and the brief finite.

What is ChatGPT Pulse? Defined in simple terms

ChatGPT Pulse is a once a day brief inside ChatGPT that runs while you are away, builds context from your recent chats, and can include information from apps that you choose to connect.

In the morning it presents a small set of visual cards that you can open for more detail, and the experience is designed to stop after a handful of items rather than turn into a feed. (Read: a small carousel to scroll through every morning.)

At launch it is available in preview for Pro subscribers on mobile, and OpenAI describes a typical range of five to ten items in each brief. The stated goal is to move ChatGPT from a tool that waits for your prompt to a more proactive assistant that starts a conversation and sets a simple plan for the day.

According to Sam Altman’s example: “In regular chat, you could mention “I’d like to go visit Bora Bora someday” or “My kid is 6 months old and I’m interested in developmental milestones” and in the future you might get useful updates.”

He further describes it as a “super-competent personal assistant.”

How a ChatGPT Pulse brief shows up and what you will see?

Pulse draws on your ChatGPT chat history to understand what you have been working on, and it can use connected sources like calendar or email if you decide to enable them.

It runs overnight to assemble a short set of cards that appear in the morning, and each card acts like a starting point that you can open for context or follow up inside ChatGPT.

You can expect a bounded experience rather than an endless stream, and that constraint is part of the design so that the brief can be scanned quickly before you decide what deserves a deeper look. Coverage and the launch post are consistent on this sequence, and they underline that app connections are optional and controlled by you.

What is OpenAI claiming right now?

OpenAI is positioning the launch of ChatGPT Pulse as a a shift from reactive question and answer to a more proactive assistant that initiates your day.

Here’s what the official blog claims right now:

• The brief is generated overnight and appears inside ChatGPT in the morning so you can open items for more detail as needed.
• The experience is intentionally finite, and the company points to a typical range of five to ten cards in each brief.
• Personalization draws on recent chats and your feedback, and you can add more context by connecting specific apps that you choose to enable.
• Connections are off by default, require explicit permission, and OpenAI says safety and privacy filters shape what appears.
• Access begins with Pro subscribers on the mobile app during a preview phase, and a broader rollout is planned after the system matures.

What you can control today and how to get access?

You control which apps Pulse can see, and you can start with no integrations and add a single source like calendar once you are comfortable. You can give feedback on cards so that future briefs reflect what you find useful, and you can keep the scope small so that the brief remains focused.

Access today begins with Pro subscribers on the ChatGPT mobile app, and OpenAI indicates that a broader rollout could follow as the system becomes more efficient.

Several outlets also note that OpenAI presents this as a finite morning check rather than a new feed to scroll, which helps set expectations for readers who are deciding whether to try it.

How are early netizens reacting to ChatGPT Pulse launch?

People were not over the switch from GPT-4o to GPT-5, and another feature dropped in. The GPT-5 rollout replaced GPT-4o as the default in August and drew visible backlash, which set the mood for early reactions on this launch.

Reactions also seem to vary by platforms. From what we can see, Altman’s post on X was met with a lot of cynical replies and quotes. People are worried about data privacy and not ready to keep up with the loss of the iconic 4o model.

Thinking about my interests? Being proactive?
​How could any other model know so deeply what I would enjoy on my vacation, or serve any other real-life interest without the super-adaptive, organic personalization, emotional simulation, deep understanding, and connection (built…

— Nicole D (@nicoleva_d) September 25, 2025

Then, there’s Reddit. Redditors seem to bring forward mixed reactions, while highlighting pricing issues. Apparently, ChatGPT Pulse seems interesting, but not “$200/month interesting,” and hints towards the need for a new plan – somewhere around $100 or $150.

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Just to let you know, OpenAI recently announced ChatGPT Go launch in India to meet the expectations and pricing range of students. So, the idea of a plan somewhere between Plus and Pro isn’t unrealistic.