Have you ever wondered why the same TikTok videos posted by different accounts get very different responses? It might seem random, but after reading a lot on the topic, I can safely say that it’s not.
It often comes down to timing, engagement, and how you connect with your audience on the platform.
For instance, videos that get higher engagement early on (aka Golden Hour Engagement) tend to get pushed to more viewers. When viewers like, comment, or share your content right after it’s posted, it signals the algorithm that your video is worth showing to more people.
In this blog, we’ll break down the strategies that can help you get more views on TikTok and ensure your content stands out from the crowd!
A view on TikTok counts when someone watches your video. It doesn’t matter if they watch it all the way through or just part of it – as long as they play it, it counts as a view.
And the best part is that if someone watches your video multiple times, each of those views will be counted separately. So, the more engaging your video is, the higher the chance of people watching it more than once, helping boost your view count!
However, keep in mind that you don’t get views for watching your own videos on repeat!
Now, let’s jump to the primary goal of this blog, i.e., how to get more views on TikTok videos. Before discussing these easy-to-implement strategies in detail, let’s quickly highlight them.
Now, for easy implementation, I’ll explore each of these in detail in the upcoming sections, so keep reading.
For small TikTok accounts, getting content seen by more people is the biggest challenge. That’s where trending hashtags come in. With hashtags, it is like helping the algorithm understand what your video is about.
When you use trending and relevant hashtags, your videos are more likely to appear in search results and on the “For You” page, where they can reach a larger audience.
To learn more about using hashtags to grow your reach, check out our blog on TikTok Hashtags.
To reach more people on TikTok, it’s important to join in on trending challenges and sounds. When you take part in popular challenges and use current sounds, your content matches what users like right now.
This helps draw in TikTok users who are following these trends, which ultimately makes your videos more noticeable.
The main idea behind following social media trends on any platform is that it shows you’re aware of what’s happening recently. This makes your profile more interesting, and brings in audience who’s actively looking for trends.
Have you recently come across plenty of videos starting with a person entering a frame or a box hitting someone? These attention-grabbing moments in the beginning couple of seconds of a video are known as hooks.
Hooks are crucial because they grab the viewer’s attention instantly. On TikTok, users scroll through content quickly, and if you don’t catch their eye within the first few seconds, they’ll likely move on to the next video. A strong hook makes them stop, watch, and engage with your content.
To help you get started, here are some examples of visual hooks you can practice:
@socialcontentking 5 visual hooks no one is talking about.. #contentmarketing #smma #hooks #visualhooks ♬ original sound – socialcontentking
PRO TIP: If you don’t have enough resources to get a visual hook, try adjusting your script accordingly to incorporate a text-based hook. Some examples are: “You would never believe this…” or “This 5-second strategy will change your life.”
No matter which social media platform you’re marketing on, you should focus on creating content that will automatically encourage user interaction.
On TikTok, this means making videos that invite your viewers to like, comment, share, or duet. When you engage your audience, TikTok’s algorithm notices and boosts your content to more users.
You can ask questions, run polls, or issue challenges that prompt viewers to take part.
By creating a space for conversation and connection, you make your content more visible and grow your reach organically. Building meaningful relationships with your followers is essential for long-term success on TikTok.
Content creation and distribution are two separate tasks. So, while you’re busy creating content, don’t forget to cross-promote it on different channels.
Sharing your TikTok videos on platforms like Instagram, Facebook, Twitter, or even YouTube can help you reach a wider audience. By directing your followers from one platform to your TikTok account, you encourage them to engage with your content on multiple channels.
This increases your combined social media views, and helps you build a stronger online presence. Plus, cross-promotion shows your audience that you’re active across various platforms, making you more accessible and visible to different groups.
Getting golden hour engagement is one of the most underrated tricks for how to get views on TikTok. When people engage with your content soon after posting, it pushes it to more profiles, which further increases the overall presence of your video.
To maximize engagement, it’s important to post when your target audience is most active. You can find this out by experimenting with different times and using TikTok’s analytics to see when your followers are online.
By posting at peak times, you increase the chances of immediate interaction, which helps boost your video’s reach and visibility on the platform.
Additionally, there are multiple social media tools available to help you find the best time to post on social media.
Here’s what the Buffer Data says:
Creating high-quality videos on TikTok is another important factor for getting noticed on the platform. You should focus on good lighting, clear sound, and proper editing. This will make your videos look nice and interesting. You can even use TikTok’s creator tools to improve your videos further.
Aim for a professional appearance but stay true to yourself. Try out different filming methods to be unique. Quality content connects well with TikTok users. This connection leads to more engagement and views. Be creative and original in your video making.
Partnering with influencers and fellow content creators on TikTok can seriously boost your reach. When you collaborate with people who share similar interests and have a large following, you tap into their audience and get noticed by new viewers.
This teamwork expands your visibility and brings fresh ideas to your content, keeping it exciting and relevant. With collaborations, you not only grow your presence but also become a part of the vibrant TikTok community, which further helps you stand out and grow your brand.
Look at key metrics like engagement rate, watch time, and audience demographics to understand what works. Identify trends in your content that perform well and make adjustments based on what your audience prefers.
Regularly review your analytics to refine your content strategy and stay aligned with your audience’s interests.
Focus on content that aligns with your niche and speaks to your audience’s interests. Stay true to your unique voice and perspective to build trust and attract a loyal following.
Interacting with your audience authentically fosters stronger connections and keeps viewers engaged in the long run.
A couple of years back, everyone on internet was actively raving about long-form content not being relevant anymore. Brands actively shifted to creating Instagram Reels, YouTube Shorts, and TikTok videos.
That means videos less than 60 seconds received the most traction on different platforms.
But, in 2025, this trend is gradually shifting. According to latest study by Buffer, videos longer than 1 minute are the ones getting most views. In fact, videos longer than 60 seconds receive 43.2% more reach and 63.8% more watch time compared to shorter videos.
This shift shows that users are willing to watch longer content, provided it’s engaging. So, if you’re wondering how to get more views on TikTok, consider experimenting with longer videos to boost your reach.
The TikTok algorithm controls how your content shows up, especially on the For You Page (FYP). It looks at user actions such as watch time, engagement, and how often people finish your video. If your content resonates well with viewers, the algorithm will push it to a wider audience.
Understanding these factors allows you to create videos that appeal to more people, which increases your chances of getting featured on the FYP and ultimately help you understand how to get more views on TikTok.
The FYP algorithm selects content based on how users interact with videos. It considers likes, comments, shares, and how much of the video is watched.
The algorithm also factors in video details, account settings, and device types. By learning user preferences over time, it personalizes the feed to keep users engaged.
This process helps creators reach a larger audience by showing their content to the people who are most likely to enjoy it.
Focus on these KPIs to measure your TikTok success:
Monitoring these metrics allows you to refine your strategy and create more engaging content that will increase your visibility and success on TikTok.
If you’ve been wondering how to get more views on TikTok for your personal or brand account, these strategies will definitely help.
Basically the entire process boils down to these steps – understand the algorithm by tracking engagement and watch time, then use trending hashtags and optimal posting schedules to boost your visibility.
Collaborate with other creators and experiment with longer, engaging videos to capture your audience’s attention. Regularly monitor your TikTok analytics to refine your content and stay aligned with what your viewers love. By applying these focused tactics, you’ll not only increase your views but also build a loyal, active community on the platform.
To get more views on TikTok, post when people are mostly active. Try out different posting times and check your TikTok analytics. This will help you find the best time for your audience. If you regularly post at these top times, you can increase your views a lot.
Using hashtags on TikTok is important for getting noticed and reaching a wider audience. When you use popular hashtags in your TikTok video captions, your content can show up in searches. This helps you connect with more users and can lead to more views.
Working together with other TikTokers can really help increase your views. When you team up, you can share each other’s followers, which boosts your exposure. Making fun content as a group can engage more people. By using the creativity and reach of other creators, you can improve your visibility and get a wider audience for your TikTok videos.
To be more visible on TikTok, you can do these things: use popular hashtags, join fun challenges, make interesting content, promote your videos on other platforms, post at the right times, focus on good quality, work with influencers, check your analytics, stay true to yourself, and share your videos across different channels.
To get more TikTok views the right way, don’t buy them. Real growth helps you build trust and real connections with your audience. Make sure to create quality content. Use strategies that work for lasting success.
Yes, the people viewing your videos on TikTok are real. You can attract real viewers and improve your TikTok presence by using strategies such as creating engaging content, posting at the right time, and analyzing your performance. Knowing these factors is important for growing naturally on the platform.
To go beyond 200-300 views on TikTok, use specific hashtags that match your niche. Make interesting content that grabs attention. Share your videos on other platforms too. Check your analytics to see what works and make changes. Stay true to yourself and team up with influencers to reach more people.
Purva is part of the content team at Vaizle, where she focuses on delivering insightful and engaging content. When not chronically online, you will find her taking long walks, adding another book to her TBR list, or watching rom-coms.
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