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X Brought Back Voice Replies in DMs. The Bigger Story Is X Chat’s Slow Rebuild
X has brought Voice Notes back to X Chat. The company confirmed the update on April 9. On the surface, that looks like a simple product addition. It is not. This is better read as another step in X’s longer...
YouTube’s new Media Kit data matters less for creators than for brands choosing who to pay
At first glance, this looks like a small creator update. YouTube has reportedly added new audience signals, including family status and household income, to creator Media Kits. It has also added Nano Banana image generation inside the YouTube Create app....
Meta to add new ad fees in six countries starting July 2026
Meta will begin charging advertisers additional fees for ads delivered in six countries starting July 1, 2026, as the company moves to offset local digital services taxes and regulatory costs. The new fees apply to ads shown to audiences in...
Google Pomelli Launches in India. Here’s a Marketer’s Honest Take!
If you run a small business in India — a café in Koramangala, a boutique in Bandra, a coaching centre in Lucknow — you already know the problem. You're wearing every hat. You're the accountant, the customer support rep, the...