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Expert tip-off for the latest Social Media Trends in 2022

Shweta Sadana
Written By

Shweta Sadana

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It is pretty apparent that social media is a must for all businesses.

A lot has changed in the last year, from audience preferences to content features on various social media sites. Because the audience is increasingly aware of what they want to consume, social media marketing regulations have altered for the better.

Last year, marketers found it difficult to adapt to new social media trends. The popularity of TikTok led to a surge in viral video material, but it also created a conundrum about what the audience really wanted. Instagram introduced Reels to keep users interested in the platform, and Facebook followed suit with Watch Party and other video-focused features.

So you cannot afford to snooze up on these social media trends of 2022.

As of now, the prominent changes in current social media marketing trends were new features, new content themes, and in such wise. The audience behavior on social media platforms has altered dramatically as a result of the shift in working patterns, lockdown, and work from home schedules. This simply means that marketers must prepare for 2022 ahead of time.

We’ll discuss 12 social media marketing trends and predictions for 2022 in this blog:

  1. Get ready for a world without cookies
  2. Merging of Social media and eCommerce
  3. The Entry of Facebook into the Metaverse
  4. User-Generated Content (UGC) is on the rise
  5. Social Media Competitor Analysis to become indispensable
  6. Customer Service is a Must-Have on Social Media
  7. Live Streaming’s Popularity Continues to rise
  8. Performance marketing and brand building to go hand-in-hand
  9. Search engine optimization for voice
  10. Influencer Marketing will bloom
  11. Algorithmic Changes to Improve Usability
  12. Short videos will remain popular in the future

Get ready for a world without cookies 

The loss of a third-party cookie will strengthen “walled gardens.” 

Until now, brands have been using cookies to track website visitors, improve user experience, and collect data that allows us to deliver advertising to the correct people. We also use them to find out what our users are looking up on the internet while they aren’t on our sites.

However, Google’s efforts to phase out third-party cookies on Chrome browsers by 2022 may have a significant impact on how we use cookies and Google ad-tracking tools.

The alternative is privacy-preserving APIs. Google assures that they discourage individual tracking but can still deliver results for advertisers and marketers.

A sigh of relief!

But the importance of developing and managing an in-house data repository will grow as the reliance on 1st party data and publisher data grows. 

Merging of Social media and eCommerce

The rise of e-commerce shopping is another result of the epidemic. Users have acquired a habit of purchasing on social media platforms in addition to seeing appealing photographs of various things. 

The success of Instagram Checkout and Facebook Shops demonstrates that people prefer to avoid visiting multiple websites to purchase a single item and instead want to complete the transaction in one window. 

As per the current social media trend, the graph of e-commerce on social networking platforms will only continue to rise!

It makes sense to set up a shop where your target audience hangs out online, with users spending an average of 145 minutes each day on social media. 

In the year 2022, social commerce will grow. Users appreciate the rapid buying experience, and social media companies listen to their customers and make required modifications.

Facebook, for example, is investing in developing the Facebook Pay feature and making the shopping process as simple as possible with one-click alternatives. Livestream shopping is the latest eCommerce function that social media platforms have begun to offer and that has already taken off in China.

The Entry of Facebook into the Metaverse

Despite the rise of new social media platforms and adverse press over the previous few years, Facebook remains the most popular channel worldwide. 

The biggest social network’s growth isn’t solely due to changes to the interface at regular intervals. The company is moving forward thanks to constant innovation, investments in new social commerce capabilities, and a foray into virtual reality to keep up with the social media industry trends.

Founder Mark Zuckerberg’s current ambition is to move away from being known solely as a social networking platform and to develop his metaverse vision of virtual reality.

Metaverse focuses on bringing people together through augmented and virtual reality, as well as the use of smart glasses. 

The next social media trend in 2022 will be extending your digital identity through your FB profile and your VR or metaverse presence. 

More digital avatar creation tools will be available, as evidenced by the emergence of digital art-based non-fungible tokens, also known as NFT avatars.

Despite the rise of other social media platforms, Facebook marketing should remain a part of every company’s marketing plan.

User-Generated Content (UGC) is on the rise

In 2022, if you haven’t already, make a point of exploring the realm of user-generated content. 

It’s a type of social media marketing that appeals to people’s emotions. With the aid of their community, brands can tell captivating stories. It’s immediately relevant, engaging, and genuine.

Customers are looking for the lost personal experience elsewhere in a more digital environment where the buying experience is more online-based and not a face-to-face encounter. This is where user-generated content (UGC) enters the picture.

Consumers prefer more real and unpolished content from other customers who like a product or service than polished video content shared by the brand. They’re seeking social proof, and they’re enjoying the more participatory experience as they leave comments, ask questions, and express themselves.

You can ensure that the material your brand advocates create for you is what your audience wants, and you can simply develop trust between your brand and your customers by sharing it.

Social Media Competitive Analysis to become indispensable

It’s critical to assess your competition at various phases of your business to ensure that you’re offering your clients the greatest product or service at the best price.

In the year 2022, competitor analysis will be an inevitable component of a successful social media strategy, with unfathomable growth expected.

You’ll be able to assemble, compare, and evaluate the data you need to stand out from the crowd and stay strategic if you have a clear purpose, direction, and method in place.

You can carve out a lane for yourself in the already saturated marketplace by learning how your competitors operate on social media with social media analytic tools like Vaizle.

With Vaizle, you can discover your direct and indirect competitors, compare key measurement factors like audience size, brand activity, engagement rates, post frequency, hashtag usage, the best time to post, and more, to gain insight into their strategy’s inner workings.

Use all of the data from your research to conduct a S.W.O.T. analysis. This breakdown allows you to identify your brand’s strengths, weaknesses, opportunities, and threats, as well as design a social strategy based on your findings.

To guarantee your brand maintains a competitive edge and shines among the competitors, start implementing this procedure to your new or existing social strategy.

Customer Service is a Must-Have on Social Media

A social media trend that has been gaining traction for some time and will continue to grow in response to consumer expectations is that social media has evolved into a customer care platform. 

Customers expect firms to respond fast and deliver outstanding customer service when they interact with them on social media.

Businesses must invest in social media-aware customer support staff to keep up with the demand, whether it’s reacting to comments or DMs.

Respond to your target audience’s worries rather than dismissing them, and build a relationship between your company and your customers. As you give the now-expected great customer service through Social media platforms, you have the potential to create trust and foster brand loyalty.

Live Streaming’s Popularity Continues to rise

What’s trending on social media is Live streaming and will grow in popularity even more through 2022. This sort of video marketing has shown a continuous increase, especially during the epidemic. 

Because changes in the social media landscape’s algorithms have preferred live content over any other posts, many brands have begun to use live broadcasts for major announcements.

Because everyone had to interact electronically during the pandemic, users have become more comfortable with live chats. 

This does not imply that you may simply turn on the live webcam and say hello. Make sure you have a strategy in place and produce engaging, trending content that answers your audience’s questions to participate in the current social media trend.

It’s your opportunity to interact with your customers and establish brand trust. Rather than becoming a faceless corporation, you can create a more personal connection with your customers by providing relevant information such as behind-the-scenes footage and Q&As. 

If you take the initiative, you’ll notice that your viewers will begin to identify with the faces they see in your live streaming.

Performance marketing and brand building to go hand-in-hand

Studies by the University of South Australia had been an eye-opener for marketers. As per their finding, when small brands stop advertising, sales drop by nearly 50% year-on-year; when larger brands stop advertising, sales drop as well, but the drop isn’t as sharp (16% decrease). 

What kind of media did they use? What does it teach us?

Many brands have recently shifted their focus away from branding marketing techniques and toward performance marketing.

More advertisers will see the need to strike the correct balance between the two campaigns in the coming years. Future does not hold an option to choose one among these two.

Search engine optimization for voice

Consumers use voice assistants for general web searches in 48% of cases. More marketers will optimize their content for voice search. 

Voice search optimization, unlike text SEO, places a stronger emphasis on long-tail keywords (more than three words) and inquiry questions. 

Why? 

People tend to ask questions in entire sentences when they speak.

Create content that answers people’s questions to capitalize on the rising social media trend of voice searches. Consider the most frequently asked questions in your industry. 

If you’re a dietician, for example, you can customize a more particular objective by expanding your keywords. 

Try to answer basic questions like “How many calories does a cup of tea contain?” instead of keywords like “dietician, healthy food, calories count dietician.”

Although it may appear to be a bit of a random question, it is asked over 1,000 times per month and can drive consumers to call your company for further information or to schedule a visit.

Influencer Marketing will bloom

The influencer economy has exploded in the last year and will continue to do so in 2022. Influencer marketing is anticipated to grow into a $15 billion industry by the end of the year. Tik Tok’s quick expansion is responsible for much of this social media trend. 

Influencers have demonstrated that their supporters will follow them across platforms, giving creators and brands additional omnichannel exposure.

Do you want to know what’s driving this trend? Facebook intends to pay $1 billion to creators between now and 2022.

Micro-influencer marketing (100,000 followers) in particular will continue to develop significantly. Micro-influencers have a high level of engagement with their supporters. Consumers are looking for authenticity and trust now more than ever.

Micro-influencer marketing, which has its roots in the beauty and apparel industries, will advance in 2022, expanding beyond the B2C space.

Algorithmic Changes to Improve Usability

New image filters are not the only thing that Instagram updates constantly. 

Changes and upgrades to algorithms are a necessary aspect of social media platforms and search engines. 

So far, Facebook updates have prioritized local and family and friends-related posts over business-related content. Twitter’s algorithm ensures that you always receive the most up-to-date information, and Instagram is known for prioritizing engagement and the popularity of your posts.

Algorithm upgrades will continue to alter the social media environment in 2022. In response to customer feedback, social media networks will tweak their algorithms to address privacy issues and improve user experience. 

Short videos will remain popular in the future

Brands can cash upon the social media industry trend of short-form video formats even in 2022. This is because of the popularity of Instagram Reels, Twitter Fleets, and YouTube Shorts, and this trend is expected to continue next year. 

Short videos not only serve to convey the message quickly, but they also keep the audience engaged. It is common knowledge that social media users have a short attention span, which is why this content strategy is here to stay. 

It’s critical to curate valuable material to go viral with short-form videos. The videos you create, whether they be educational or entertaining, must encourage users to interact with your brand on the platform.

To capture an audience with a shrinking attention span, firms must produce fresh content, something new, and get that vital message over in only a few seconds.

Conclusion

Staying on top of these social media trends and the competition will help brands form stronger bonds with their target audiences and win their trust in order to develop and thrive in the year 2022.

While considering everything above, your primary goal should be to optimize your Social media Marketing Strategy and Brand’s presence on your most effective platforms before branching out.

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