Hi

I know it's overwhelming to catch up with emails in first working week of 2026, but I promise to keep it short (& most importantly - worth your time.) 

Since I'm the kind of person who likes to look back & recap, here's what I can conclude: Meta didn’t just “change” in 2025. It got noisier.

More automation. More volatility. Finally, Andromeda update rolling out. This almost felt like the numbers on dashboard never went in our favour. 

And if I'm being honest - this was one of the reasons why we rebuilt Vaizle the way we did.

I didn't want my team to get confused with dashboards & reports, & I absolutely didn't want them relying on generic AI advice to structure the campaigns. 

I'm glad that you guys can put it to good use as well. Here are a few checks you should definitely run this week. ⬇️ 

Performance down over holidays? Run these checks

If your Meta ad performance also took a hit due to the Christmas break, here's what I would advise checking right now: 

Open Vaizle AI & ask these questions: 

• What changed in my account in the last 14 days that best explains the shift in ROAS/CPA?

• Which campaign/ad set is driving most of the change, and what’s the most likely root cause?

• What should I do next week, specifically: cut spend, shift budget, or refresh creatives? Give me a clear plan.

Vaizle AI is built to answer pretty much everything about your campaigns. So, treat it like a human analyst & ask whatever's in your mind. 

What's coming in 2026?

Check our latest Andromeda performance report

Andromeda changed how Meta accounts feel day to day. The weird part was not just performance, it was pacing and stability too. 

So we logged 30 tests across 9 ad accounts and wrote down what actually held up (and what kept breaking). 

What held up more often than not:

• Simple setups + stronger creatives stabilized faster than “clever” structures.

• Video-first + more real angles beat “2 ads and pray.” We kept coming back to 4–6 ads per ad set, with actual variety. 

• Catalog + Advantage+ was either a multiplier or a dead end, and the difference was scope. Best sellers first, expand later. 

If you want the full report: Post Andromeda performance report>>

I'd love to connect with you!

If you reply with your niche + goal (ROAS / leads / purchases), I’ll tell you what I’d check first in your account and what I’d try next week.

If there's something else you'd like to discuss or advise, I am more than happy to connect with you. 

Jump on a quick call with me>>

Thanks for reading. :)

Here's to a productive (& happier) 2026!

Nitan Jain
CEO, Vaizle