Hi

Meta dropped another update. Andromeda. And honestly, my first reaction was... here we go again.

I have been running a growth marketing agency for 11 years, so I have seen many of these rollouts before. But this one definitely is worth noting & discussing. 

Meta quietly rolled out a new ad delivery system earlier this year. It's called Andromeda, and it completely changed how Facebook decides which ads to show people.

Let me break it down for you.

What is Andromeda? (+ Why should you care?)

Andromeda is Meta's new AI-driven ad delivery system that rolled out between late 2024 and early 2025. It is the very first stage of ad delivery process. 

You can think of it as an incredibly smart, personal ad picker. It instantly finds the absolute best ad for each user from millions of options. Andromeda is not relying on advertisers to pick specific age groups or interests anymore.

Instead, it asks for different kinds of ad creatives (images, videos, messages).The AI then learns who responds best to which ad, all by itself.

What actually works for Meta Ads now?

I spent the last month testing different approaches – broad vs. narrow targeting, simple vs. complex structures, various creative strategies. Here's what seems to be working: 

1. Broad targeting
2. Simple structure
3. Creative diversity
   

Here's the real problem with Meta Ads growth

Even when you know what to do, figuring out what went wrong when numbers drop still takes forever.

ROAS drops 18%. Which creative is saturated? Is it budget distribution? Audience fatigue? You'd need to pull data, cross-reference performance, so on...

By the time you figure it the "real issue," Meta has burned another $2K.

That's why we built Vaizle AI with our engineers and marketers. It's a form of conversational analytics agent that instantly tells you where things went wrong & what to change in your Meta Ad account. 

For first 50 people who reply to this email, we're offering a completely FREE TRIAL. 

Just reply with "INTERESTED" and I'll send you a coupon code personally.

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Happy analyzing 

Nitan Jain
CEO, Vaizle